Propaganda e inclusão social: uma análise dialógica do discurso publicitário

The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses

Comparação do efeito imediato da retroalimentação auditiva atrasada, mascarada e amplificada na fala de gagos e de não gagos

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Da leitura de palavras para textos infantis: inteligibilidade, fluência e nomeação em crianças com implante coclear

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Ensino de operantes verbais e requisitos para ensino por tentativas discretas em crianças com transtorno do espectro autista (TEA)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Televisão digital móvel e portátil

The digital television system adopted by Brazil allows the signal reception of broadcast TV on mobile devices and laptops. This paper aims to analyze issues related to the transmission of free and open TV signals for reception in portable and mobile devices enabled by 1SEG system. We will evaluate the behavior of the user, tv schedule, prime time and experiences in Japan.

Análise de formas planas em imagens digitais

Given the widespread use of computers, the visual pattern recognition task has been automated in order to address the huge amount of available digital images. Many applications use image processing techniques as well as feature extraction and visual pattern recognition algorithms in order to identify people, to make the disease diagnosis process easier, to classify objects, etc. based on digital images. Among the features that can be extracted and analyzed from images is the shape of objects or regions. In some cases, shape is the unique feature that can be extracted with a relatively high accuracy from the image. In this work we present some of most important shape analysis methods and compare their performance when applied on three well-known shape image databases. Finally, we propose the development of a new shape descriptor based on the Hough Transform.

O papel das tecnologias digitais em disciplinas de álgebra linear a distância: possibilidades, limites e desafios

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Narrativas interativas em audiovisual panorâmico para dispositivos móveis

Pós-graduação em Comunicação - FAAC