O futuro do presente no século XIX: uma análise

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Educandas do PEJA em: conversas sobre a língua inglesa e sua influência no cotidiano

Este trabalho foi desenvolvido a partir de eventos de letramento em língua inglesa a educandos de EJA do projeto de extensão PEJA, UNESP – Rio Claro. Os sujeitos participantes foram mulheres, na faixa etária entre 40 a 70 anos, que não tiveram oportunidade de estudo anteriormente e agora buscam concluir o Ensino Fundamental. Pensamos buscar nas falas dessas educandas, por meio de eventos de letramento, suas reflexões sobre a presença do inglês em nossa sociedade e como lidam com essa língua estrangeira (LE) cotidianamente. Entendemos letramento como uma forma de prática social de leitura e escrita, resultante do processo de ensino/aprendizado de um grupo social ou individual. Os eventos de letramento vêm proporcionar aos indivíduos participantes da pesquisa um aculturamento, um contato inicial e gradual com uma LE. Pretendeu-se otimizar esse contato com a língua inglesa expondo esses indivíduos a situações cotidianas em que o uso dessa LE estivesse presente. Levamos para a sala de aula elementos normalmente encontrados no cotidiano, material que consistiu em fotos de materiais publicitários encontrados nas ruas centrais da cidade e que continham essa LE, na tentativa de fomentar um diálogo e discussão de idéias. Objetivou-se motivar esses alunos de EJA a observarem o quanto a língua Inglesa está presente em nosso dia a dia, estimulando o desenvolvimento de uma leitura crítica e reflexiva. Ao final do trabalho percebemos que a maioria das educandas reconhece a constante presença da LE em questão e que, ainda que não tenham tido ensino formal nessa LE, estabelecem algum tipo de relação com tal LE em diversas esferas de suas vidas. E, muitas vezes, entendem o significado de uma palavra estrangeira devido à preferência dos falantes em utilizá-la em detrimento à língua materna, o que indica um processo de naturalização do inglês no mundo lexical dos brasileiros.

De Hollywood a Aracaju: a Segunda Guerra Mundial por intermédio dos cinemas (1939-1945)

Pós-graduação em História - FCLAS

O percurso dos gêneros do discurso publicitário: uma análise das propagandas da coca-cola

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Um estudo sobre a distribuição de conteúdo digital NOW: o vídeo sob demanda da TV por assinatura a cabo

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Análise comparativa do mercado imobiliário em Cidades Médias: a oferta de apartamentos, casas e terrenos urbanos em Campina Grande – PB, Mossoró – RN e Passo Fundo – RS

This presente monograph propose the analysis and discussion of the production of urban space and the processes of their structuring intraurbana from the dynamics of the real estate market into three Medium-sized Cities, Campina Grande - PB, Mossoró - RN and Passo Fundo - RS, whereas the various agents producing this space, in a comparative perspective. From this urban dynamic search to analyze the processes and relations present in these spaces, which are important for its production. From the compilation of real estate advertisements in local newspapers, are analyzed offerings of urban land, houses and apartments in each one of these cities by highlighting their locations and differentiated prices. Thus, working with data from real estate ads from the period 1995 - 2010 and a comparative perspective of the characteristics of real estate markets of three medium-sized cities, it tried to apprehend processes that are common between them and other individuals, to each one. Therefore the comparative analysis developed in this monograph sought to verify whether there are similarities between the cities in relation to the trends of concentration/spatial dispersion of bids and movements throughout time, in addition to a further intensification of the activities of real estate agents in face of such trends and offerings. In addition, we sought to remove a set of problematization that allow them to understand with more acute, in this set of medium cities of Brazilian urban network, processes of change that is already being discussed in the recent period by ReCiMe.

Educandas do PEJA em conversas sobre a língua inglesa e sua influência no cotidiano

This paper was developed through literacy events (Barton, 2000) about English language, understood as a social practice of writing and reading. The subjects involved in this research were women, between forty and seventy years old, students of a Young and Adult Education Project (PEJA) that occurs at UNESP/Rio Claro, whose are looking forward to conclude basic school. We intended to see in their speeches reflections about the English language presence in our society and how they deal with this foreign language. Thus, we optimize this contact exposing those women to daily situations where English language was present. To foment dialog and ideas discussions, we brought to the classes common elements, materials such as street advertisements photos with words in English. We noticed that most students recognize the constant English presence and, even they never had formal English education, they were able to establish relations between the uses of English words in everyday Portuguese at most different spheres of life. And, at many times, foreign word comprehension is related to English words use instead of a native one leading to an English naturalization process in the Brazilians speeches world.

Propaganda e inclusão social: uma análise dialógica do discurso publicitário

The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses

Diga-me quem tu és: o léxico-marketing na publicidade e o comportamento de gêneros sociais

It is unanimous among lexicologists that lexical units present deep marks in the representativeness of cultural and behavioral issues. Thus, some scholars have been proposing methodologies in order to enable the verification, scientifically, of mechanisms to systematize the lexicon within a specific time/space. In this way, it would be possible to promote discussions about its relations with social matters. These lexical contents can be analyzed, for instance, in the publicity having in mind its power of extending the desires of its receiver/customer to the acquisition of products/services since it is a media outlet that provide aids, by means of verbal texts produced by advertising editors, in order to deal with issues of our society, as those related to female and male genders. From all of this, the present article aims at organizing lexical items in market segments, here referred to lexicon-marketing, so as to make possible observation of social behaviors in the universes of both women and men.

Diferenciando o espaço e produzindo cidades: lógicas e agentes da produção do espaço urbano em Ribeirão Preto/SP e Londrina/PR

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Desenvolvimento de um protótipo de aplicações interativas para TV Digital no Middleware Ginga com objetos NCL

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Peias e espartilhos: sátira popular à moda francesa na Primeira República

In the first decades of the Republic, the streets of the main Brazilian capital cities, especially of Rio de Janeiro and Recife, recently urbanized based on the Haussmanian Paris and smiled upon by the fever of cosmopolitanism that invested Europe, women had been used as runways where they could exhibit her imitated or imported models, especially in Paris. The iconography of the time and the advertisements conveyed by magazines and illustrated periodicals, such as the Almanach de Pernambuco and the magazine Kosmos, for instance, form the testimonies of the massive presence of the French in Rio and Recife, owners of stores and maisons, interested in fulfill the demands of the republican public. In spite of the Strong adherence of the Brazilians to the sociability models to the imported from Europe, the less-favored classes, through the popular literature, showed some resistance to these changes in the habits and clothing, especially in the Northeast, where traces of the Catholic and patriarchal moral and mentality were still alive.

Design em sites de encontro: promessas de amor verdadeiro, rápido, anônimo e gratuito

O presente ensaio parte de pesquisa em desenvolvimento sobre a atração amorosa na Internet. Os sites de namoro são considerados lugar de encontro na rede, oferecendo aos seus usuários inúmeros recursos interativos para facilitar o conhecimento de possíveis parceiros amorosos. Aponta aspectos relacionados às estratégias utilizadas pelos sites para atrair pessoas. O design das páginas principais e anúncios são fonte de rico material de análise, reforçando mensagens atrativas que podem contribuir para o sucesso destes sites junto à sua clientela.

New Business Models And Editorial Exemption: A Study On Service Journalism Based On Ecommerce Operations

The paper presents and discusses business strategies based on the association from journalistic content to new commercial practices in digital media. We describe selected examples from Folha de S. Paulo and El País involving service guides, links and ecommerce advertisements. The employed method provides content analysis to illustrate how the search for new business models in journalism may conduct its commercial activities beyond the conventional sale of advertising and subscriptions, including a discussion on the challenges and implications of this practice. The hypothesis is demonstrated by describing operations for the sale of tickets, books, music, and films related to news features and service journalism contents. The text finally wonders and discusses how such commercial actions may affect editorial autonomy and publishing exemption.