Pesquisa aplicada em comunicação: uma tendência necessária

The history of communication as a science was marked by different moments. The first one was built by technological experimentation and later, by language transformation. But the consolidation of communication as applied social science has come from theoretical research, when Lasswell and Lazarsfeld respectively proposed the hypodermic and the two-step flow theories. However, applied research – which involves experimentation and its observation in a practical application process – is once again being targeted by the academy. This text develops an essay on the importance of applied research to the development of contemporary communication, presenting examples and methods related to such reality.

As revoltas e seu impacto sobre a comunicação pública: o potencial do Observatório Participativo da Juventude

The Participatório: Observatório Participativo da Juventude (Participatory: Observatory on the Youth Participation) is an online platform created in August 2013 as part of the response of the General Secretariat of the Presidency of the Republic of Brazil to the protests which took Brazilian streets in the middle of that year. This paper analyses the Participatório against the theoretical context brought by studies of digital activism and social movements. We revise relevant theories and present results of an empirical study indicating parameters to assess whether the apparent goals of the platform would have been reached. The data suggest that the initiative could achieve its purposes as long as it secures the efficacy of future improvements.

As mamas de Angelina Jolie e as relações de corpo, cultura e comunicação no discurso da revista Veja

This article analyzes the representation made by Veja magazine about american actress Angelina Jolie about the news about her preventive double mastectomy wich she was submitted. Based on the reflections of Michel Foucault, Gilles Deleuze and Felix Guattari on discourse analysis this article does not cramp about the contributions of linguistics. These reflections contribute to the understanding of this fact within the media landscape to control and discipline the body.

Social Watch: espaço alternativo para a comunicação da sociedade civil global

The text aims to show how Social Watch alternative site contributes to the construction of world citizenship to publish proposals for non-governmental organizations (NGOs), identified with groups excluded from traditional means of mass communication. The structure of the site is analyzed and studied in depth one of its publications, the Bulletin of August 2014, using some resources from the methodology of the framing and content analysis. The analysis shows that, in fact, the site is presented as place where civil society can express themselves and collect public power projects and proposals to increase the global citizenship.

Por uma práxis da comunicação na formação de um comunicador comunicólogo

What is the place of theory in the field of communication? From this epistemological inquiry, this paper examines the tensions and connections between theory and practice in the discipline of Communication. It discusses the segmentation of Undergraduate courses of Communication in Journalism, Public Relations, Advertising, and Radio and the emphasis on technical and vocational training that occurs in the communicator’s education. It discusses some components of the new curriculum guidelines of the course of Journalism and articulates this segmentation with the Postgraduate area. The paper also discusses the deduction and induction movements in the construction of the area’s knowledge and advocates a dialectical examination of the relationship between science and experience, theory and practice, leading to a praxis of communication.

A questão da experiência estética nos debates de epistemologia da comunicação

In the outline of communication epistemology, the article discusses the fluid and complex delimitations of the field of social communication and its intersections with the world of aesthetics. It includes the question of aesthetic experience and its presence in the epistemological debates on communication in Brazil. It tries to identify possible contributions of the phenomenology of aesthetic experience, based upon the teachings of Mikel Dufrenne and the theoretical references proposed by John Dewey, Paul Valéry, Luigi Pareyson and Jacques Rancière, to the studies on communication. To contextualize the articulations between communication and aesthetics in the debates developed in the Working Group on Communication Epistemology, the article briefly explores the works that discussed that intersection over the last ten years.