As relações entre a construção da abstração reflexionante e o conhecimento social: um estudo psicogenético

This article aims to investigate the construction of reflective abstraction and relate it to the construction of social knowledge. So, two methodological tools were applied to 60 students aged between ten and 16 years: a) evidence of the construction of surfaces and perimeters b) clinical interview about the origins of Earth and life. The main results show that participants were presented at more elementary levels of constuction of reflective abstraction and contruction of social knowledge despite the advanced age and schooling. Statistical analysis revealed a highly significant relationship between the constuction of abstraction and social knowledge.

Areves notas sobre a recepção das ideias maquiavelianas no pensamento militar e na teoria das relações internacionais

This text aims to present a very short review on Machiavelli’s ideas reception concerning his military thought and short reflections on international affairs, as part of what was called realism in the realm of international relations theory. The text deals with much more emphasis the mentioned interpretations in a very concise way within contemporary studies about maquiavelian legacy on contemporary studies in International Relations.

Das relações com os saberes das lutas nas aulas de Educação Física : as perspectivas dos alunos

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A prática social na pedagogia histórico-crítica e as relações entre arte e vida em Lukács e Vigotski

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

De Holmes a Poirot: relações entre literatura e história na narrativa policial britânica

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

As ações do PIBID Pedagogia e suas relações com o preparo prático para a docência nos anos iniciais do ensino fundamental

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Percepções sobre trajetórias escolares de alunos do ensino fundamental: os contextos, os tempos e as relações

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Relações de Trabalho no Assentamento Contestado (PR): Contradições de Classe e Desafios analíticos

Pós-graduação em Geografia - FCT

Famílias com gêmeos: um estudo sobre o relacionamento fraterno e a dinâmica das relações familiares

Pós-graduação em Psicologia do Desenvolvimento e Aprendizagem - FC

Relações públicas e marketing turístico: atuando pela imagem do Brasil

This study presents an analysis of International Tourism, one of the most growing economic activities in the world. To realize promotion in this area, countries use diverse strategies, among them the touristic marketing. It consists on an instrument used to attract foreign tourists and build the image of the country as a touristic destination, transforming it into a global emergent leader. Due to the big sports events which will happen in Brazil, the World Cup and the Olympic Games, respectively, it is expected a growth on touristic activities. This is an opportunity to promote the country and build its image, the reason why the Federal Government made Plano Aquarela 2020, formed by a strategic plan which aims the international promotion of the country through a marketing program focused on the international tourist. What this image is and how to promote it are issues that the public relations professionals are capable to solve, with their abilities to develop instruments and their important actions to build a good touristic destination image of the country. This study aims to analyze the collaboration of public relations to improve the country's image from the actions developed by Plano Aquarela 2020. For this, a literature search was performed to expose the concepts of communication involved, the analysis of the plan and their actions, use the interview as an exploratory study to clarify information and stimulate new ideas

Semiótica e administração: a comunicação e o relações-públicas como forma de gestão

This work has as objective understand the role of chief public relations professional in the design of strategies for an organization considering the theories of semiotics, particularly the concepts of Firstness, secondness and Thirdness defended and presented by Charles Sanders Peirce, and business administration. We will give attention to the process that the public relations of an organization sets the detection of a problem / opportunity until the moment that takes science for all individuals and is resolved / utilized in an organization. Then to better illustrate the concepts presented, it has been a case study of the performance of a public relations professional in an organization, and its importance in her career

A distribuição do dengue no estado de São Paulo e suas relações com o clima

This study linked the outbreak of dengue fever occurred in the state of São Paulo in 2007 and the sharp decline in cases reported in the year following the change of El Niño to La Niña. Therefore, raised temperature data for the months of January, February and March 2007 and 2008, recorded in 99 countie, which have allowed maps mean isotherms, maximum and minimum for each of the summers...

Reclamações e gestão de crise sob a ótica das relações públicas: um estudo da empresa Wet'n Wild São Paulo

For the last few decades the relationship between companies and their market has been changing, driven by economic and political changes, new social demand, and by the technologic evolution. This new setting, combined with the creation of laws and regulatory agencies, increased the complexity of the relationship between companies and their customers, creating the need for strategies capable of handling the contemporary market's relationship. This context creates the need for new actions to deal with post-sale costume care to create customer loyalty and evaluate its overall satisfaction, in addition to treating possible complaints about their products and services. Along with the new customer's requirements in a dynamic communicational scenario, this paper addresses public relations' role in managing customer's complaints in light of crisis management. Based on the concepts of public relations, the approach of crisis and complaints management processes is constructed based on literature review and analysis of Wet'n Wild São Paulo's claims management. Therefore, the method used was document and content analysis based on documents provided by the company in order to evaluate their actions based on the concepts covered

Produção e comercialização de alimentos orgânicos: relações comerciais Brasil - União Européia

O objetivo do presente trabalho é o entendimento da dinâmica do mercado dos alimentos orgânicos no Brasil, sua cadeia produtiva e as relações comerciais estabelecidas especificamente com a União Européia. Apesar do segmento orgânico crescer a altas taxas ao redor do mundo, ainda é uma temática (promissora) pouco estudada nacionalmente, o que dificulta o desenvolvimento de processos que poderiam diminuir os entraves enfrentados pelos produtores orgânicos. Inicialmente situando o leitor sobre as origens do cultivo orgânico e apresentando o panorama mundial atual, o trabalho entra no cenário nacional discutindo o perfil do produtor, o paralelo entre insumos tradicionais e aqueles específicos para a produção orgânica, além das dificuldades de financiamento em âmbito nacional. Em seguida, discute-se questões relativas à comercialização: qual o perfil do produtor e quais os sistemas de distribuição da produção orgânica nacional e internacional; o porquê dos preços de produtos orgânicos exibirem margens de lucro tão altas; de onde vem a necessidade de certificar a produção, quais as principais certificadoras e seus métodos de atuação. A partir deste embasamento, pode-se trabalhar, então, as relações comerciais estabelecidas entre o Brasil e a União Européia, bloco de destino de mais de 70% da produção orgânica nacional; trata-se, então, das leis e das certificações necessárias para efetuar as exportações; dos principais produtos exportados dentro do segmento orgânico e das 19 empresas responsáveis por essas exportações. Percebe-se, por fim, que um dos principais entraves ao desenvolvimento do segmento ainda é a falta de investimentos em P&D, pois a carência de dados sistematizados e pesquisas em geral acabam por desestimular tanto produtores quanto consumidores em busca de informações sobre esse mercado pouco evidenciado nacionalmente

As relações públicas na sociedade da informação: a comunicação digital nas organizações

This monograph deals with the participation of public relations professionals as a subject acting role in organizational communication in the face of new communication and informational technologies that have emerged in recent years and characterize the digital era. The present study begins with the cultural, economic and social changes that were triggered by the new communicational reality e how these changes affected the ways of acting and thinking of society. In this context, we look at how modern organizations are adapting to this new demand and how the public relations may participate in the development and management of communications strategies to relate to the new publics arising through the consolidation of digital media