344 resultados para Mulheres nos negócios


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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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The Physical Activity Program for Persons with Special Needs (PAFIPNES) is a extension project developed since 2002, and operates in secondary care to the health of obese, diabetic and hypertensive women. This offer exercise programs supervised by physical education professionals, together with a multidisciplinary health team that works in a Health Basic Unit of São José do Rio Pardo/SP. Their actions included interventions to improve general health status and stimulate the adoption of a more active lifestyle. In addition, the PAFIPNES serves as an internship site for scholars of Physical Education can acquire knowledge and skills that enable them to act on basic health care of patients with Non Communicable Diseases, as mentioned above.

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This paper proposes an observation that leads to new ways of thinking regarding to women's in science and technology fields, based on previous researches that report this matter. The first detailed work on the participation and achievement of women in Science was "Women in Science" in 1913, written by HJ Mozans, a Catholic priest. According to Schienbinger (2001), this work used to invite women to develop activities in scientific areas and unleash the energies of half population of the planet. It's also important to consider the role of international organs, such as UNESCO, which since the 1990s develops studies, researches and conferences in order to discuss the inclusion of women in activities which involve science and technology. A survey based on data from literature is necessary to make a assessment on this subject in current times.

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The objective of this paper is to conduct a state-of-the-art literature review and systematization to identify how BPM - Business Process Management and corporate sustainability relate, while exploring the areas of collaboration between the two.

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Brazil was one of the four countries of Latin America to be elected in this century, the first time a woman for president. But does the fact of having a woman in the highest office of the Republic reflects the reality of women's political participation in Brazil? And how will the female representation in the media of the country? To answer these questions, this article is a literature review of these topics, showing that, despite having a woman in the highest office of the Republic, women's political participation and their representation in the media is lagging behind.

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This paper presents the integrated sports marketing to female rugby management in Brazil and analyzes the strategies used to popularize this sport. The Brazilian Confederation of Rugby in 2011 developed a strategic planning with the objective of restructuring mode and has been using sports marketing concepts to promote rugby, aiming its growth, both in numbers of practitioners, as supporters and fans. To perform the proposed objective was conducted a survey exploratory on the rugby modality that will be present at the Olympic Games in 2016. We analyze also the history of women's Rugby Team and the tools of marketing and sportive management used by the Confederation. At the end is a study of the strategies of sports management female rugby in Brazil, taking into consideration also the gender issue, especially the obstacles women face athletes in a sport that is blended with the virility and strength male.

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The audiovisual market carefully observes a tendency in television consumption habit: viewers are increasingly watching television content while surfing the internet through mobile devices like tablets, smartphones and laptops. Known as second screen, viewers interact simultaneously across these devices, sharing information about the programming on social networks, seeking additional information about the contents well aired, in addition to being likely to purchase products and services on platforms of mobile-commerce persuaded by the scheduling of programming through commercials. Given this, the aim of this article is to propose and prototyping an application visually in second screen with emphasis on business model with possible application on TV Unesp, where the viewer to interact with the programming through the application is exposed to previously scheduled ads, links to mobile-commerce and posts indicating purchase suggestions.

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Following the guidelines of the United Nations, which established the Decade of Education for Sustainable Development (2005-2014) and the Principles for Responsible Management Education (PRME), the pressure on business schools for incorporating environmental management in their core activities (teaching, research, extension and university management) have intensified. In contrast, in Brazil, this discussion is still embryonic, and in some cases, the Business Schools seem to be in latter than the environmental management practiced by the world-class companies in the industrial sector. Therefore, this article prospected and systematized the state of the art on the inclusion of environmental management issues in the activities of Business Schools, by mapping the territory of the main academic works in this subject. The main results indicate that the state of the art is represented by: a vibrant leadership of U.S. researchers and others developed countries, a clear analytical reductionism of research, mainly by focusing on the dimension "teaching" does not addressing a systemic perspective that encompasses environmental management in the range of typical activities of Business Schools, a significant predominance of theoretical studies on the subject and a consequent lack of empirical studies, mainly based on multiple cases.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)