317 resultados para Comunicação Comunitária


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Reflection on the role of information, knowledge and communication on "knowledge organizations". The organizations called "knowledge organizations" need to be incurred in implementing significant changes in its organizational culture to meet the requirements of innovation - intrinsic to knowledge management. For this, we consider that these changes are possible to occur to the extent that organizations understand that despite the particularities of information, knowledge, and they represent a triad whose elements are inseparable in the construction of knowledge organizations.

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Technological innovations associated with the media made changes in the production, transmission and reception of mediatic messages. Among them, we highlight the convergence of media, and the consequent multimediality and the emergence of new possibilities of interactivity, allowing the audience to become increasingly active. But for that to happen properly, it is necessary to promote actions aimed to critical and creative use of media. Thus, this paper aims to refl ect on the need for literacy initiatives for the formation of publics, aiming what is considered a productive interactivity.