Nativos digitais na sociedade tecnológica: desafios para o século XXI

Youth have always organized various movements for social transformation. Utopian or radical of these activities have enabled significant changes in political and social structures in various sectors and on different continents. The text is intended to check what causes the connections between youth and technological society, observing the connections between them. Using literature review, we try to recognize the culture, media and technologies around which these groups are related, they express and consider their representative in the development of communicative identity.

A regulação jurídica constitucional dos meios e a monopolização das transmissões esportivas

It is this presentation of search results undergraduates, which had the purpose to analyze the legal regulation constitutional produced during the constituent process of 87/88 on the right of ownership of the media, in order to investigate the ban constitutional monopoly and oligopoly in the appropriation of the means. A research proposal considers that this prohibition is also, as a consequence, the seal of the oligopoly and monopoly in the transmission of information, assuming a market plural and diverse. Further considers that, notwithstanding the statutory prohibition on the plane of reality some media companies monopolize certain sectors of the economy, controlling the flow of information, as can be seen in the recent issue about the monopoly rights to broadcast games of the Championship Football Serie A, by the Globo Television Network, a theme that will be used to justify the illegality pointed to the sector. In this sense, the research revisited the constitutional process in order to analyze the projects and legislative debates that led to the current constitutional regulation of ownership of the media, as well as reviewed the decision of the Administrative Council for Economic Defense (CADE) in against the monopoly of the Globo broadcasts Brasileirão, series A.

Social TV: definição sobre a experiência do usuário

This article presents a study on the concept of social TV and the user’s experience. We made a literature review in search of the several meanings and features given to the subject. We have analyzed the aspects that express changes in the field, beginning with the TV set connected to the internet, which allows users to new experiences of socialization, previously available only in other devices. This new scenario provides a new platform called “TV everywhere”, the ubiquitous television that is everywhere, regardless of location, time or space. We have researched the origin of social TV and the process that altered the old television model. Finally, we propose a new term to express such changes regarding social television: “Social TV”, representing the user’s experience through the convergence between television and the Internet, shared locally and remotely through any technological means.

Retransmissoras digitais: apagão em 2016?

Cinco anos após o início das transmissões da TV Digital no Brasil, faltando próximo há três anos para o desligamento da transmissão analógica, observou-se o empenho das emissoras e da indústria de equipamentos para televisão, no que tange a substituição da atual tecnologia de produção, registro, edição e exibição de sons e imagens, inclusive em alta definição, da implantação dos equipamentos para transmissão, retransmissão e, principalmente, o impacto para o telespectador, que deverá se preparar para a recepção digital ou com substituição de seus televisores ou aquisição de set-top-box, em prazos já determinados pelo Ministério das Comunicações, sob o risco de não mais receber as transmissões de sinal da TV aberta brasileira a partir de 29 de junho de 2016. Este texto reflete sobre problemas no processo de implantação da transmissão digital brasileira que poderão comprometer a cobertura do território nacional com o sinal digital, limitar a capacidade de recepção em alta definição nas localidades mais afastadas dos grandes centros e, em consequência, implicar no atraso em se produzir conteúdo com os recursos disponibilizados pela nova tecnologia.

A Copa do Mundo de 2010 entre o jornalismo e o entretenimento: uma análise do Central da Copa, da TV Globo

The proposed paper aims to understand and analyze how the sporting television journalism has changed in Brazil, affecting the coverage of major events like the World Cup. The impact of these changes are reflected in the use of interactivity, entertainment and presentation of news, in pictures and on television news programs inserted in Brazilian TV News. The study proposes to analyze, through theories of journalism and content analysis, as two seemingly opposing concepts (journalism and entertainment) were put into perspective by the Central Cup television program, aired during the year 2010 by Globo television, on the occasion of the World Cup in South Africa.

As possibilidades interativas do telejornalismo na TV digital aberta no Brasil

This paper presents proposals for the use of interactivity in the telejournalism in an open television broadcaster and the consequences of this use. The issues raised here go beyond technical issues and also addresses issues of theoretical field. The fundamental purpose of this paper is to present interactive possibilities in television journalism as a way of providing this television format tools to keep up with technological changes in the field of production and sharing news. However, by using these tools, the television news is enabling reversal of two important hypotheses that describe the analog television journalism: Scheduling Hypothesis and the Spiral of Silence. To reach your main goal we used a theoretical framework relevant to the issues addressed here and a survey of some interactive applications for digital television developed specifically for TV newscast. From this instrument, we selected two sets of interactive features that can be employed, in general, newscasts, and how these features relate to the hypotheses of Scheduling and Spiral of Silence.

Modelo de processo de interação do telespectador em programas da TV Cultura

From a conceptual and contextual review of the phenomenon of convergence between TV and internet, demonstrated by the increasing use of so-called social media as tools for audience participation in television programs, the article examines the incorporation of information from social media programs in TV Cultura, a public television station in the state of São Paulo in Brazil. The work tries to characterize a model of the interaction process, in order to describe how is the audience participation in three selected programs: Green Card, JC Debate and Roda Viva.

Comunicação digital na América Latina: cenários, desafios e perspectivas

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Realidade interativa: protótipo de telejornal interativo para TV Digital baseado no conceito de infotretenimento

The goal of this article is to describe the production of “Interactive Reality” program, prototype for interactive Digital TV newscast based on the concept of infotainment, defined as a genre hybrid television show between information and entertainment. Therefore, it is proposed a script with interactive content, a prototype of the newscast, its results and implications for future researches.

Análise da implantação

his article is the result of an empirical research on the technology and market development resulting from the deployment of Digital TV in Brazil. Two aspects were selected to discuss the proposed question: the economic and political motivations that led to the digitization of broadcast TV in Brazil and the preliminary analysis of the effects on popularization of cyberculture in the Brazilian audiovisual scenario, changes can be observed in the production, dissemination and enjoyment of audiovisual content. For the development of the analysis the following theoretical and analytical tools were used: Theory Empirical Approach (Wolf, 1987), the Cultural Studies (Zallo, 1988; 1992), the digitalization media process (Lemos), the transition from television to cyberculture studies (Manovich, 2005) and (Fechine, 2013).

Social TV Unesp: proposta de aplicativo em segunda tela com ênfase em modelo de negócios para TV Universitária UNESP

The audiovisual market carefully observes a tendency in television consumption habit: viewers are increasingly watching television content while surfing the internet through mobile devices like tablets, smartphones and laptops. Known as second screen, viewers interact simultaneously across these devices, sharing information about the programming on social networks, seeking additional information about the contents well aired, in addition to being likely to purchase products and services on platforms of mobile-commerce persuaded by the scheduling of programming through commercials. Given this, the aim of this article is to propose and prototyping an application visually in second screen with emphasis on business model with possible application on TV Unesp, where the viewer to interact with the programming through the application is exposed to previously scheduled ads, links to mobile-commerce and posts indicating purchase suggestions.

Meios de comunicação social de massa e a agressividade do espectador de futebol

The mass media have a decisive function in formation of opinion and conduct of population. Among those, the television is a vehicle with great power of spread of information. The objective this study is to analyze the influence of media on occurrences regarding the aggressiveness some participants involved in event soccer, while spectators. The subject's attitude is determined by predominant factors, among them the influences of social and cultural way in that lives, as well as, of the education and sporting influences that it affects. The problem of violence in the sport, in the case of soccer, it cannot be addressed for total responsibility of media. However, collaboration is indispensable, for aspect positive and/or negative, depending on the interest in subject. The models of behavior in television could influence the spectator's behavior for a learning process, for example, the use of the language. Therefore, it is indispensable to rethink the roads of television, their ethical conducts and to discuss the philosophical sense of the crisis. Because, to reject the mass media is to deny the reality and social transformations. The extent of the Physical education, above all in the school, is a fundamental space for the teacher to intermediate the meaning of the sport, in this case, the soccer-spectacle, in social context and their relationships with the media, enlarging the process civilization, so much inside as out of field.

A TV no ecossistema dos onívoros digitais

A quick setup of the digital environment that occurs in these first decades of the twentyfirst century has involved the use of electronic devices for consume content both at home, at work and on the go (ComScore, 2011). The emergence of this vast multiplatform digital landscape impels to know of individual and complementary use of these devices with ubiquitous nature or not. The widespread adoption of smartphones, tablets and other connected devices via internet makes users / consumers of these devices to feed a diet based on a constant flow of digital content across different platforms. The objective of this paper is to describe the role of television in the context of the Media Ecology which is established by the "digital omnivores" a new group of consumers whose name, according Canavilhas (2013, p.03), "is related with the platforms that consumers use to access the Internet, but also to the type of individual and multiplatform consumption they do.”

O uso das mídias digitais como apoio ao processo didático e pedagógico: uma abordagem exploratória

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Uma mirada em dois projetos e concepções sul-americanas de TV pública digital: análise comparativa entre TV Brasil e Canal 7 Argentina

Esta tesis es resultado de un intenso trabajo de investigación realizado de agosto de 2014 a agosto de 2015, con financiación de la Fundação de Amparo à Pesquisa do Estado de São Paulo (Fapesp). El objetivo se centró en la realización de un análisis, aunque preliminar, del papel de la TV pública con tecnología digital, como también de las tendencias, desafíos y perspectivas para consolidarla, tanto en Brasil como en Argentina, países con diversas similitudes en contextos económicos, sociales, políticos y culturales. Para cumplir los objetivos, estudiamos los recientes proyectos gubernamentales de televisión pública en los dos países suramericanos. El gobierno argentino invirtió en modernización en Canal 7 (antiguo Argentina Televisora Color-ATC), una emisora de casi seis décadas de funcionamiento, que ha sido prácticamente refundada a partir de los investimentos públicos del gobierno nacional argentino, realizados para digitalizar los sistemas de transmisión y de recepción de televisión abierta. El nuevo Canal 7 pasó a servir de cabeza de red del sistema de televisión pública de Argentina. En Brasil, el gobierno creó a fines del 2007, la Empresa Brasil de Comunicación (EBC), estructura administrativa que opera la red de televisión pública de TV Brasil. Ambos proyectos prometen construir y gestionar sistemas nacionales abiertos, modernos y competitivos de TV Pública Digital Abierta (TVPDA). Esta tesis también describe y compara de modo sucinto el desarrollo histórico de la radiodifusión - evidenciando la televisión como una plataforma en permanente disputa comunicacional, política, ideológica, publicitaria, cultural y económica -, tal como los modelos de televisión pública y comercial en cada uno de los dos países analizados (no entiendo la expresión). La estudiante de periodismo pretende confrontar el desarrollo de una estructura nacional de televisión pública iniciada en el...