Relações públicas e web 2.0: a manutenção do relacionamento entre artista e público pela internet

The objective of this study is a explanation about the action possibilities of the Public Relations professional as a manager of communication between the musical celebrity and his publics. For this purpose, a bibliographical research was made about Internet question like his history, the evolution of Web 2.0 and even about different kinds of virtualization, introducing with interactivity. Other researches was been made like social culture topics and even the studies of Public Relations actions in the artistic scene, acting like a manager of different publics relationships in the virtual contacts. A study case with the virtual communication tools employed in the career of Hugo e Tiago, one of the country artists in Brazil, is also in this studies. Otherwise, the study explains about the different ways of Public Relations actions, his upgrades along with the new communication tools and his new types of making relations with more and more different publics. Working with new strategies and keeping his objectives in the organization and public relationship, Public Relations brands a new vision to this type of communication professional, who becomes even more important in the actual organizations scenario

Sociedad de la Información: uso de la Web 2.0 por comunicadores politicos brasileros

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A formação de professores e o uso pedagógico da Web 2.0: a visão de estudantes de licenciatura

The aim of this paper is to discuss the importance of training teachers to use Web 2.0 in the classroom. Its intention was to fi nd out whether students are familiar with the main Web 2.0 resources and know how to exploit their potential in the development of teaching activities. In addition to the literature review, we developed a fi eld exploratory-descriptive research. The research was held in a private university located in the city of Bauru (São Paulo State, Brazil). We selected 213 students enrolled in “Supervised Training III” course, which is part of the teacher training curriculum available for students in the second year of undergraduate course. Results concluded that the students surveyed have access to computers and the Internet, are relatively skilled in handling the available tools and recognize the importance of including them in the teaching and learning process. The students demonstrate diffi culty using the web in a didactic manner, particularly the Web 2.0, which involves a focus on users and collaboration. Therefore, the article points to the need to rethink teacher training courses in order to include practical activities aimed at the use of technology as a teaching resource.

Folkcomunicación ciudadana a partir de la web 2.0 y de la movilidad

The social media are increasingly present in the lives of citizens, especially when the intention is to share views and information among its communities. However, that is something that leaves the control of citizens near the cluster communication, and reinforce construction of public opinion. This paper presents, from a conceptual discussion and case study grounds to believe that contemporary citizens are the true owners of the fourth estate.

Representação iterativa: um modelo para repositórios digitais

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Representação iterativa e folksonomia assistida para repositórios digitais

Information retrieval has been much discussed within Information Science lately. The search for quality information compatible with the users needs became the object of constant research.Using the Internet as a source of dissemination of knowledge has suggested new models of information storage, such as digital repositories, which have been used in academic research as the main form of autoarchiving and disseminating information, but with an information structure that suggests better descriptions of resources and hence better retrieval.Thus the objective is to improve the process of information retrieval, presenting a proposal for a structural model in the context of the semantic web, addressing the use of web 2.0 and web 3.0 in digital repositories, enabling semantic retrieval of information through building a data layer called Iterative Representation.The present study is characterized as descriptive and analytical, based on document analysis, divided into two parts: the first, characterized by direct observation of non-participatory tools that implement digital repositories, as well as digital repositories already instantiated, and the second with scanning feature, which suggests an innovative model for repositories, with the use of structures of knowledge representation and user participation in building a vocabulary domain. The model suggested and proposed ─ Iterative Representation ─ will allow to tailor the digital repositories using Folksonomy and also controlled vocabulary of the field in order to generate a data layer iterative, which allows feedback information, and semantic retrieval of information, through the structural model designed for repositories. The suggested model resulted in the formulation of the thesis that through Iterative Representation it is possible to establish a process of semantic retrieval of information in digital repositories.

Utilizing cross-domain SOAP Web services using client-side languages in an enterprise mashup platform

Service oriented architectures (SOA) based on Simple Object Access Protocol (SOAP) Web services have attracted the attention of enterprises mainly for business-to-business integration and to create composite applications that execute business processes. An existing problem is the lack of preoccupation with non technical users due to the fact that to create a composite application to fulfill users needs, it is necessary to be in contact with IT staff. To overcome this issue, enterprises can take advantage of web 2.0, 'introducing in the development stage some technologies like mashups and some concepts like user empowerment, collaborative work and collective intelligence. Some results [3] [13] have shown how web 2.0 concepts can help non technical users to produce relative complex business processes. However, traditional enterprise requirements goes beyond typical web 2.0 solutions in several aspects: (1) traditional enterprise systems are based on heterogeneous stack of technologies that are not directly exploitable from a web-based client (where SOAP web services play an important role); (2) web browsers set some cross-domain security constraints making difficult to integrate services from diverse domains. In this paper, a contribution to two web 2.0 research projects [14] [15] partially solves the problems described: provide a way to invoke cross-domain backend services (based on SOAP technologies) directly only using clientside languages, without a need for any adaptation layer. © 2010 ACM.