30 resultados para tourists
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Pós-graduação em Geografia - IGCE
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Pós-graduação em Geografia - IGCE
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Pós-graduação em Geografia - IGCE
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Pós-graduação em Geografia - IGCE
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Pós-graduação em Geografia - FCT
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Pós-graduação em Ciências Biológicas (Zoologia) - IBRC
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This study presents an analysis of International Tourism, one of the most growing economic activities in the world. To realize promotion in this area, countries use diverse strategies, among them the touristic marketing. It consists on an instrument used to attract foreign tourists and build the image of the country as a touristic destination, transforming it into a global emergent leader. Due to the big sports events which will happen in Brazil, the World Cup and the Olympic Games, respectively, it is expected a growth on touristic activities. This is an opportunity to promote the country and build its image, the reason why the Federal Government made Plano Aquarela 2020, formed by a strategic plan which aims the international promotion of the country through a marketing program focused on the international tourist. What this image is and how to promote it are issues that the public relations professionals are capable to solve, with their abilities to develop instruments and their important actions to build a good touristic destination image of the country. This study aims to analyze the collaboration of public relations to improve the country's image from the actions developed by Plano Aquarela 2020. For this, a literature search was performed to expose the concepts of communication involved, the analysis of the plan and their actions, use the interview as an exploratory study to clarify information and stimulate new ideas
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The urbanization process in the Brazilian cities is directly linked to its main economic activities, and causes several impacts on the natural resources. It can be seen at the city of Ilhabela, an archipelago located at the north coast of the state of São Paulo, that still has a great area of preserved Atlantic Rainforest, and where today the tourism is the main economic activity. With this in sight, this paper aimed to make a prospect of the current situation of the city, looking at the main aspects of its economic and urban development and the environmental impacts related to them. Among the aspects studied, are the irregular occupations at preservation areas on the island: the pressure on the sea ecosystems by the fishing and the boat circulation, and at the beaches by the tourists flow. Were also observed the characteristics of the city’s urban infrastructure, such as the water supply, sewer and road networks and the waste collecting. Finally, it was analyzed the way that the government acts over the preservation of the island’s natural resources, by the Municipality and the Ilhabela State Park, so that the acting of these two agents could be compared
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This work presents a comparison of alkaline and cristaline terrains of an area inside a Poços de Caldas (MG) contry for appropriate urban expansion. The study area has 52km2 through rural and urban terrains with geological and geomorphological differences. At present Poços de Caldas has more than 130 thousand people and expansion government plans are from 1993 showing the necessity of studies of infrastructure to population and tourists. At last 40 years the city became a place with job offers in bauxite minning causing a population increase about 200%. At this way this work uses the Vedolvello (2000)´s method of terrains physiographic compartimentalization (UBCs) with integrated analysis (Land Systems) made by remote sensing products (air photos). After that field trips was performed to check unity limits by observation of rocks, relief and weathering soil profile. The main results are Engineering Geological Map and a classification table of Basic Units of Compartimentalization to presents the characteristics to uses and soil occupation.
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The following dissertation aims to propose an institutional and intercultural projecy of reception and integration of foreign students from academic mobility programs for the campus unit of Bauru. Such action is necessary because of the absence of a reception program of these students, the reception and integration into the social and cultural reality of the place in which they live is a fundamental part of international experience. As an example for this institutional proposal, we discuss the extension of project experience Brasil de Todo Mundo, which aims to deepen the reflections on the Brazilian cultural universe for foreign students who are in Brazil over a period, while taking academic mobility in the Universidade Estadual Paulista, Bauru campus. Student leadership project, Brasil de Todo Mundo emerged from the international experience in mobility programs offered by UNESP, from students of campus Bauru, when in the back of their experiences, they realized that they could continue being tourists your own country with the reception of foreign students. In addition, the identification of expectations in social and intercultural skills, in addition to reasons connected with the increase academic and language skills are a form of very strong approach, which helps in creating intercultural dialogue spaces between the students, the main objective of the project
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Show caves provide tourists with the opportunity to have close contact with natural underground spaces. However, visitation to these places also creates a need for management measures, mainly the definition of tourist carrying capacity. The present work describes the results of climate monitoring and atmospheric profiling performed in Santana Cave (Alto Ribeira State and Tourist Park - PETAR, Brazil) between 2008 and 2011. Based on the results, distinct preliminary zones with different levels of thermal variation were identified, which classify Santana Cave as a warm trap. Two critical points along the tourist route (Cristo and Encontro Halls) were identified where the temperature of the locality increased by 1.3 degrees C when tourists were present. Air flow from the inner cave to the outside occurs during the austral summer, and the opposite flow occurs when the outside environment is colder than the air inside the cave during the austral winter. The temperature was used to establish thresholds to the tourist carrying capacity by computing the recovery time of the atmospheric conditions after the changes caused by the presence of tourists. This method suggests a maximum limit of approximately 350 visits per day to Santana Cave. The conclusion of the study is that Santana Cave has an atmosphere that is highly connected with the outside; daily variations in temperature and, to a lesser extent, in the relative humidity occur throughout the entire studied area of the cave. Therefore, the tourist carrying capacity in Santana Cave can be flexible and can be implemented based on the climate seasonality, the tourism demand and other management strategies.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)