Educação ambiental para gestão de bacias hidrográficas: a atuação da Itaipu binacional na bacia Paraná 3 - Estado do Paraná

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Cidade e cidadania: Franca (1890-1996)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Representação e Persistência para acesso a Recursos Informacionais Digitais gerados dinamicamente em sítios oficiais do Governo Federal

The Information Access law, sanctioned in November 18, 2011, regulates the constitutional right of access to public information by Brazilian citizens. Although this law requires the provision of information of public interest, it does not define how such information should be made available. Ideally, information should be in an open format, allowing its use in an efficient and fast way. In the official sites of the federal government the way information is currently available does not allow its reuse as they are presented in dynamic pages from the selection parameters and filters. The objective aim of this paper is to present the system called MDDIR Tool, which proposes ways to persist, represent and retrieve digital information resources generated by the Federal Government official sites. Although this system had been designed for a specific purpose, it may be applied to other fields with similar characteristics. The purpose is to facilitate the access to open data, allowing such data to be consolidated and organized , generating new knowledge and information easy to be interpreted by the general population.

Definição de públicos na gestão de relacionamentos de instituição privada de ensino superior

This paper aims to provide guidelines for the development of communication strategies and relationship to a Private Institution of Higher Education (PIHE), having as initial activity of this process the definition and distinction of its various stakeholders. Currently, it has become necessary due to changes the scene of higher education has been through. In general, competition is greater, the demands of customers increased, causing the university management to take new directions in order to plan the activities in the most possible professional way. The study enables the public to identify needs and preferences of each group, allowing the creation of communication strategies and more targeted and relationships more prosperous and sustainable, making them competitive advantages in the midst of this tumultuous contemporary educational context. Therefore, it was developed a study of public interest of Faculdades Integradas de Bauru - FIB - coupled with the development of a field research, exploratory and descriptive to get subsidies for a project relationship for the various stakeholders of the institution

A experiência do orçamento participativo em Campinas sob a ótica da comunicação pública

This paper analyzes the experience of Participatory Budgeting (PB) in the city of Campinas (SP) from the perspective of public communication, understand it as an important factor to increase the participation of social actors in decision-making processes. The democratization process in Brazil was the springboard for a change in the relations between state and society. In line with the new democratic demands, the OP appears to be the possibility of linkage between representative democracy and participatory democracy. As methodological procedure was used the case study of OP in Campinas from 2001 to 20011, comparing the administrations of two different political parties: PT (2001-2004), under the governments of Antonio da Costa dos Santos and Izalene Tiene, and PDT, with the consecutive term of Hélio de Oliveira Santos (2005-2011). We sought to assess whit this research if the communication actions used by different public administrations achieve the public interest adequately, encouraging popular participation

Feiras de negócios: o estande que fala : o Relações Públicas no planejamento estratégico de estandes para Feiras de Negócios, da estruturação à mensuração de resultados

All the time, organizations are seeking ways to relate to their audiences, in order to become stronger institutionally and merchandising. In the era of information technology contacts occur increasingly in virtual form, minimizing the face-to-face. Thus, this study contextualizes the trade fairs as a way to bring business relations / public interest in a real environment and provides the friendly atmosphere, much as in a short time, the company with a large amount of their customers, potential customers, partners, suppliers, and other audiences that may be interesting. However, shows that for the success of these events is a necessary strategic planning, so that subsequent implementation is possible to measure the results. It also envisions the trade fairs getting a new format, that is, their commercial character to give the space for the relational as a way to bring more awareness to organizations and to strengthen ties with their audiences. This beneath the optics of Public Relation as the appropriate professional to manage relationships and therefore be the strategist of the company's participation in a trade fair

Relações públicas e eventos: um estudo sobre o Intercom Sudeste 2013

Based on the theoretical concepts about events, public relations and leadership, this work was developed with the aim of presenting in practical way the role of Public Relations professional in organizing events, checking his role as articulator of public interest in the cultivation of relationships. With definitions and characterization this study proposes legitimize the powers of the Public Relations event management. Beside this, the study aims to emphasize the exercise of leadership in management teams as one of the main points in the development of an event. So, the case of study develops a field research on the work of the infrastructure committee of the Southeast Intercom 2013

Estudo da malha urbana e proposta de implantação de um parque tecnológico na cidade de Jacareí

The city of Jacareí above average presents a economic growth of the State of São Paulo, fact that comes if reflecting in the quality of life of the citizens, due to lack of infrastructure to hold the growth rhythm. Today the commercial center of the city, presents diverse urban conflicts with its narrow streets and sidewalk making it difficult to the locomotion and the access the areas and building of public interest gifts in this region. Aiming at the arrival of four multinationals that already make gratings investments in the city and the promise of growth and dinamização of the still bigger economy for the next years, this work studies the urban mesh of the city for a possible implantation of a Technological Park that serves of inductive element of the development of the region north of the city of Jacareí. Place, in which, they are being constructed the multinationals and where, according to Managing Plan of the city, the city hall intends to urbanizar in the next years, with the objective to minimize the areas of urban conflict in the commercial center and of form to absorb the growth of the city. From the study of old experiences, of works carried through on the subject, interviews with city planners of the e region after visits to the place, we will go to argue the possibility of implantation of the Technological Park in Jacareí and optimum place for its installation

Revisão sobre fármacos quirais e a sua importância na medicina atual

Aspects are discussed on the chirality of drugs and their action in the human body, the benefits of using a drug in enantiomerically pure form and why, even today, despite the risks, many drugs are marketed as racemic mixture. Among the methods of separation there is the High Performance Liquid Chromatography (HPLC) which can be given in different ways using chiral additives in the mobile phase as in the system of ligand exchange in the ion pair system and the system of cavity or inclusion. Note also the wide variety of chiral stationary phases available in the market that allow high specificity using them according to the need and purpose of the method. The review of the topic is extremely important since it is a matter of public interest world that brings into play issues and financial policies

A realidade contemporânea das relações institucionais: desafios e oportunidades para as Relações Públicas

The contemporary organizations establish complex networks of relationships with their audiences. However, it is the socio-historical setting of the organizations that allow that their internal structures, management and culture as well as their interests and goals in relation to the macro social environment to be understood. To understand what is currently proposed as institutional relations, it is necessary to search on that socio-historical source the progress in the studies of management and organizational communication aiming to prove the assumptions underlying this strategic role within organizations. In order to do that, this project raises ethnographic aspects of the institutional relationships to see what is proposed by the organizations and, therefore, highlights the lack of detailed studies in this area. From this survey, it is clear the possible role of public relations in contributing to studies, plans and execution of institutional relations according to the basement in the humanities and communication processes of networks of relationships between organizations

Lei de acesso à informação e serviços eletrônicos ao cidadão: o cenário latino-americano e as propostas para o Brasil

Pós-graduação em Comunicação - FAAC

Governo eletrônico, democracia digital e comunicação pública: a presença do poder judiciário na internet

Pós-graduação em Comunicação - FAAC

Gestão da comunicação das Universidades Federais: mapeamento das ações e omissões

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Compras públicas ambientalmente sustentáveis em um contexto de green supply chain management: um survey sobre o papel do treinamento ambiental, empowerment dos funcionários e fatores influenciadores externos

Pós-graduação em Engenharia de Produção - FEB

Isolamento e identificação das micobactérias em águas tratadas provenientes do sistema de abastecimento de Araraquara-SP

Water quality is very important for the health and the population welfare, and the public supply system must provide water quality and suffi cient quantity for the entire population. Water treatment stations, are the main way to obtain water quality. When this doesn’t occur, several problems can affect the population, in this case, using water with poor quality is a constant risk of emergence causing various diseases. The elimination of microorganisms in treated water reduces competition, encouraging the multiplication of chlorine resistant bacteria as Mycobacterium genus frequently isolated from treated and chlorinated water. Considering the lack of indication from examinations of mycobacteria routine laboratory for quality control of drinking water and other human uses, the objective was to verify the presence isolate and identify the environmental mycobacteria in the system water source surface of Araraquara - SP. We analyzed 40 water samples, distributed as follows: ten water gross collected at Station Water Treatment Plant (WTP), harvested after ten fi ltration; ten collected in the reservoir after chlorination and ten in the network distribution. Were recovered 43 isolates of mycobacteria. All isolates were subjected to PCR-PRA. The mycobacteria were identifi ed as M. lentifl avum, M. parafortuitum, M. genavense, M. gordonae, M. fortuitum, M. confl uent, M. duvalii, M. avium subspecies paratuberculosis and M. szulgai. With these results, was concluded that water is an important source of environmental mycobacteria probably related to several human diseases, suggesting the carrying out continuous monitoring of the microorganisms in the system drinking water.