Relações Públicas: a importância das relações humanas

This monograph has as objective to study the human relations and the Public Relations in the contemporary time in witch the new technologies of the information got closer to the various existent cultures, but who make of the informative society of the global era, the expansion of the capital and of the culture of the more value. Man kind is backing away from the human relations, because the social interactions in the global world are done by objects such as the television, the internet and the telephone in witch cases the subjectivity and the human contact are traded for the informative quantity, because man kind doesn’t have anymore time to think, reflect and to exchange information. Man kind isolates itself and fills it’s subjective emptiness with the products offered by the neoliberal capitalism. The public relations in the organizations seek the human values created from a complex network of social interactions in all the heterogeneous of the organization. Through the communication the public relations tries to manage the relationships with the dialogical communication, between the public-organization, to harmonize the conflicting differences of the organizational environment. Thus, the public relations has to assume the roll of the information manager, and administrator of the human relations in this new global world, informative and that functions from the capital

Resolução de problemas e linguagem em EJA

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O sertão literário na contemporaneidade: Guimarães Rosa e Ronaldo Correia de Brito

The text analyses the way in which regionalism, centered in the representation of social and human relations and related to universalism, has been applied to Guimarães Rosa and the way in which it appears nowadays in the work of Ronaldo Correia de Brito. This aim is pursued by means of reflections on the survival of the expression regionalism, its application to the work of Guimarães Rosa – especially in one composition of Tutameia – and its contemporary reappearance in a short story by Correia de Brito.

Educação e modos de subjetivação no capitalismo contemporâneo: reflexões a partir de Zygmunt Bauman

The article aims to give a brief reflection about education in the context of consumer society from the contemporary society analyzes performed by polish sociologist Zygmunt Bauman. It’s highlighted the relationship between the educational institution and the discourse of the market and consumption that building practices that feedback into the practices and values defended by contemporary capitalism. Also it is indicated the effects produced by this relationship on the question of teaching and learning and teacher training. Finally, the article analyzes the dilemmas of the current school in the face of the weakening of human relations and their role in addressing of the problems identified.

A questão da diferença na sociedade contemporânea: reflexões a partir de zygmunt bauman

The objetive of this article is discuss the question of difference and alterity presents in analyzes of contemporary society conducted by the polish sociologist Zygmunt Bauman. The author observed that human relations are guided by a logic of cost-benefit connected with values of present in the discardability of consumer society. At the same time, it has built ways of eliminating difference through the construction of a politics of expulsion of those considered strangers. For the author, the cities are the materialization of the ambivalence of live with the other people in contemporary times, being the locus of experience approach and retraction to the other expressed by fear of the difference. The result of this process is the impoverishment relational, the feeling of loneliness and an ethical-political crisis seen that could be seen from the primacy of the private/intimate rather than the public dimention/action.

Educação, ética e experiência na contemporaneidade

The objetive of this paper is discuss, briefly, how are configured the dimensions of experience and ethics in society called "liquid" - from the discussions conducted by Zygmunt Bauman. It is observed that there is a difficulty of construction and maintenance of human relations which also leads to impoverishment of experience. This condition is related to the conexion of the bonds with the logic of consumption, which favors the ephemerality, disposability and transforming the other into an object of satisfaction. As a result, a new ethic becomes necessary, being guided in the rediscovery of public spaces as places of exchange (for exemple, the school institution), the experience with the other recognized as an autonomous subject and the reconfiguration of social ties from a policy of friendship.

Elementos sociais para a compreensão do prestígio científico e de seus riscos

Natural sciences have an enormous status in public opinion. Their achievements, which become known mostly by means of technology, give to them social credibility, unconditional support and positive social expectances. Further, their social images, generated by the success of their products, tend to lead people to develop only favorable ideas about scientists and about how science works, which are even more reinforced in the schools. By another side, the history of science has been allowed us to comprehend the internal and external social relations concerning to science, showing it as a field of disputes, interests and contradictions as many other fields which comprise human relations. Therefore, the objective of this text is to present social elements of the construction and impacts of natural science, aiming at putting in evidence the importance of the social studies of the scientific world for the courses of education of science teachers.

A sociedade midiática e a tecnologia nos parâmetros curriculares nacionais do ensino médio: um estudo à luz da teoria crítica da sociedade

Pós-graduação em Educação Escolar - FCLAR

O ofuscamento da infância no brilho das telas: relações entre teoria crítica, educação e sociedade

Pós-graduação em Educação Escolar - FCLAR

Committees for ethics in research involving human subjects

In Brazil since October 1996 there have been guidelines for research involving human subjects. Now human subjects know when their treatment is part of research. Deceit is no longer tolerated. But is not enough to say we offer an explanation to the potential subject and we offer a choice before he or she is confronted with an informed consent form. As in all professional activity, scientific investigation needs social controls. In Brazil, the ultimate responsibility of an investigation lies on the investigator, but in every institution where research is carried out there is a Committee for Ethics in Research. All Committees are subordinated to the National Commission of Ethics in Research, which is submitted to the Brazilian Institute of Health. During 2005 around 17,000 protocols involving 700,000 human subjects were revised by 475 Committees distributed all over the country. Approximately 7,000 people are now working in these Committees.

Three-dimensional visualization of human hemoglobin phenotypes with HPLC

Hemoglobinopathies were included in the Brazilian Neonatal Screening Program on June 6, 2001. Automated high-performance liquid chromatography (HPLC) was indicated as one of the diagnostic methods. The amount of information generated by these systems is immense, and the behavior of groups cannot always be observed in individual analyses. Three-dimensional (3-D) visualization techniques can be applied to extract this information, for extracting patterns, trends or relations from the results stored in databases. We applied the 3-D visualization tool to analyze patterns in the results of hemoglobinopathy based on neonatal diagnosis by HPLC. The laboratory results of 2520 newborn analyses carried out in 2001 and 2002 were used. The Fast, F1, F and A peaks, which were detected by the analytical system, were chosen as attributes for mapping. To establish a behavior pattern, the results were classified into groups according to hemoglobin phenotype: normal (N = 2169), variant (N = 73) and thalassemia (N = 279). 3-D visualization was made with the FastMap DB tool; there were two distribution patterns in the normal group, due to variation in the amplitude of the values obtained by HPLC for the F1 window. It allowed separation of the samples with normal Hb from those with alpha thalassemia, based on a significant difference (P > 0.05) between the mean values of the Fast and A peaks, demonstrating the need for better evaluation of chromatograms; this method could be used to help diagnose alpha thalassemia in newborns.

FTMOntology: An ontology to fill the semantic gap between music, mood, personality, and human physiology

This paper presents a domain ontology, the FeelingTheMusic Ontology - FTMOntology. FTMOntology is designed to represent the complex domain of music and how it relates to other domains like mood, personality and physiology. This includes representing the main concepts and relations of music domain with each of the above-mentioned domains. The concepts and relations between music, mood, personality and physiology. The main contribution of this work is to model and relate these different domains in a consistent ontology. © 2011 Springer-Verlag.

Environmental management and operational performance in automotive companies in Brazil: The role of human resource management and lean manufacturing

The main objective of this study is to verify the influence of Environmental Management (EM) on Operational Performance (OP) in Brazilian automotive companies, analyzing whether Lean Manufacturing (LM) and Human Resources (HR) interfere in the greening of these companies. Therefore, a conceptual framework listing these concepts was proposed, and three research hypotheses were presented. A questionnaire was elaborated based on this theoretical background and sent to respondents occupying the highest positions in the production/operations areas of Brazilian automotive companies. The data, collected from 75 companies, were analyzed using structural equation modeling. The main results are as follows: (a) the model tested revealed an adequate goodness of fit, showing that overall, the relations proposed between EM and OP and between HR, LM and EM tend to be statistically valid; (b) EM tends to influence OP in a positive and statistically weak manner; (c) LM has a greater influence on EM when compared to the influence HR has over EM; (d) HR has a positive relationship over EM, but the statistical significance of this relationship is less than that of the other evaluated relationships. The originality of this paper lies in its gathering the concepts of EM, LM, HR and OP in a single study, as they generally tend not to be treated jointly. This paper also provided valid empirical evidence for a littlestudied context: the Brazilian automotive sector. © 2012 Elsevier Ltd. All rights reserved.