A cultura informacional como alicerce de gestão contábil nas pequenas e médias empresas

Pós-graduação em Ciência da Informação - FFC

A comunicação organizacional e a atuação das Relações Públicas na era da dialética entre globalização e glocalização

This study is the result of theoretical reflections and analyses about the role of public relations professional in existing management of cultural diversity in organizations, arising from globalisation and glocalisation. This way, we analyze new perspectives for organizational communication, considering the cultural aspects of different audiences in an organization. Thus, the goal of this work is to show another look for this activity, in which prime respect and integration amid interculturality and enable new paths for public relations, acting as ' cultural Integrator ' in this scenario. For understanding these new interfaces, the study takes as its starting point an overview of roots that gave rise to this context, starting from the analysis of various aspects of globalisation and your reflexes and impacts on organizations, plus a contextualization of the organizational communication trajectory. Then the global and local culture is discussed, as well as the glocalisation and repercussions in organizations, which gave rise to a scenary of cultural diversity and possible conflicts of that context. From the particular analysis of work, are given the implications of this encounter of multiple cultures in organizations, in addition to being presented theories of intercultural communication in trying to manage and provide the dialogue and understanding between different cultures. Finally, this study deals with the possibilities of public relations practice in interculturality, showing paths to the mediation of various interests between organizations and their audiences in the sphere of glocalization, showing the activity of International/Global public relations. It also presents the possible involvement of public relations in the management of a communication on cultural diversity scenary, showing perspectives for this activity on the theory of excellence, in order to seek understanding and understanding even in the midst of diversity

Cultura empresarial e reestruturação produtiva na indústria brasileira: o caso da Lupo S/A

Founded in 1921, the company currently known as Lupo S/A is one of the most ancient textile and clothing industries in Brazil. In this article we aim to describe the general lines of the trajectory of this family company, currently producing socks, nightwear and sports articles. The focus of this paper is on the analysis of some strategies used by the company along its formation and development process, and, particularly, the way these strategies made possible the productive restructuring associated to the overcoming of the strong crisis which began in the end of the 80's and early 90's, contributing to its recent consolidation in the clothing industry. The leading hypothesis of the study is that pioneering connected to a strong organizational culture that has been formed and constructed since its foundation and that was reestablished in a more recent management were the factors which were responsible for the advances able to generate an innovation environment in products as well as in processes and management. The theoretical reflection selected to subsidize the cognitive construction of the study of the company is based on the historical approach of the development of the textile industry in Brazil and in studies about the importance of the action of the entrepreneur, in the role of the organizational culture and of innovation to choose strategies in companies. The research involved the analysis of documents and data of the company, as well as interviews with directors and employees. The results show a traditional company model, but also show the presence of a very advanced entrepreneurial dynamic. Modern world – known as a fordist industrial model – could already be noticed in the company when this production pattern was not clearly defined yet in the Brazilian industry. Nowadays, the company faces the challenge of globalization and the open competition in the international market which brings the rivalry of the greatest and best globalized companies.

A investigação apreciativa como metodologia participativa e as suas possíveis interfaces com comunicação organizacional: um estudo de caso na Nutrimental

This work aims to present Appreciative Inquiry as a participative methodology and seeks to establish possible relationships with organizational communication. For this, we make a literature review about topics such as participation, participative planning, appreciative inquiry, it's basic concepts, it's methodology and possibilities. It also presents the fundamental concepts of communication and organizational culture and public relations, searching to highlight the perceived interfaces through the interrelation of concepts, the main references, authors such as Demo (1999), Gandin (1994) Brose (2010), Cooperrider and Whitney (2006), Varona (2004), Bordenave (1999), Kunsch (2002) and Marchiori (2013). In order to verify the applicability of this methodology, this paper also develops a qualitative study, using the technique of indepth research with the first Brazilian organization using Appreciative Inquiry: Nutrimental, a food company. The results of the application of AI in the organization are presented and then seeks to make the possible connections with the concepts of communication and organizational culture

Relações entre o comprometimento do trabalhador e as políticas de gestão organizacional em tempos atuais

The present scenario of the employment market, demands an increasing commitment from employees based on one’s potential to offer the often required skills for companies who desire to hold on to a competitive position in its business segment. Studies about the relationship between commitment and the management polices demonstrates that many organizations are still neglecting the importance of their intellectual resources by applying some measures which result in a dangerous psycho-social environment and a decrease in the employee’s commitment. However, some well established organizations, attentive to signs from the market, are showing evidence of strategically integrated policies that invest in strengthening the relationship with their employees.

Comunicação organizacional, informação e responsabilidade social: uma nova relação

Study on the Organizational Communication and the information from the perspective of the corporate social responsibility (CSR). Presumes that the CSR to be incorporated into a process of business management involves a transformation in the ways of communication and information management. The objective is to think about the essential function of the communication and information as strategic competences of socially responsible companies, in the knowledge generation, in the value creation and in the incorporation of awareness of ethical conduct and company’s corporate, as reflector of its organizational culture, reflected to its stakeholders.

Diretrizes para implantação de sistemas de segurança e saúde do trabalho em empresas produtoras de baterias automotivas

O desenvolvimento de Sistemas de Gestão da Segurança e Saúde no Trabalho (SGSST) ganha um significado cada vez mais importante no desempenho das empresas, pois, por meio deles, é possível obter a promoção da saúde e satisfação dos trabalhadores e a redução dos riscos de acidentes. No entanto, para que um SGSST obtenha bons resultados, as empresas precisam estar atentas às dificuldades comumente encontradas durante o seu processo de implantação, procurando solucioná-las de maneira antecipada e estruturada. Pelo exposto, este trabalho tem como principal objetivo apresentar diretrizes, baseadas no referencial teórico e nos resultados dos estudos de caso realizados, para implantação de SGSSTs em empresas fabricantes de baterias automotivas. Para o seu desenvolvimento adotou-se o método de pesquisa qualitativa a partir da realização de dois estudos de caso em empresas fabricantes de baterias automotivas localizadas na cidade de Bauru. Os instrumentos de coleta de dados foram entrevistas semiestruturadas, análise de documentos e observação in loco. Ao final do artigo, são propostas diretrizes relacionadas aos seguintes elementos: alta direção, estratégia organizacional, cultura organizacional, departamento de Segurança e Saúde do Trabalho (SST), técnicos de SST, recursos humanos, treinamento, equipes multidisciplinares, comunicação interna, resistência à mudança, indicadores de desempenho, ferramentas gerenciais para solução de problemas de SST, gestão de projetos, recompensas e incentivos, e integração do sistema.

A gestão da comunicação e da informação nas empresas contemporâneas sob a ótica da responsabilidade social

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O diálogo entre trabalhadores em saúde e usuários: análise do processo de comunicação praticado em um hospital público sob a ótica das tensões sociais

Pós-graduação em Comunicação - FAAC

Os processos de comunicação interna das organizações no contexto das tecnologias da comunicação digital: reflexões a partir das práticas de interatividade da geração y

Pós-graduação em Comunicação - FAAC

As imagens organizacionais de uma escola pública e seus padrões de mudança

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Um roteiro para aquisição, criação e armazenamento do conhecimento: uma pesquisa-ação em uma organização do setor da construção civil

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Fatores facilitadores e inibidores no uso das comunidades de prática: um estudo de caso em uma empresa alemã

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Implantação de sistemas de segurança e saúde no trabalho em empresas fabricantes de baterias automotivas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Uma análise sobre o suporte dos fatores de recursos humanos à gestão ambiental: estudo de caso em um hotel do interior do Estado de São Paulo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)