Os Olhos no outro: estudo da sensibilidade na imagem fotográfica de pessoas de diferentes culturas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O discurso da cor na construção do imaginário político: análise das informações visuais da mídia na cobertura da campanha presidencial de 2010

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Estudo da metodologia de projeto gráfico aplicado ao contexto de uma empresa jornalística

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Identificação dos pictogramas de prevenção na manipulação das drogas utilizadas em laboratórios do Câmpus da UNESP de Jaboticabal

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Modulação química do crescimento na tilápia-do-Nilo

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Estresse de dominância e respostas metabólicas da tilápia-do-Nilo

Pós-graduação em Zootecnia - FMVZ

Controle postural em pacientes com doença de Parkinson: influência da tarefa de alcance frontal e da informação sensorial

OBJETIVO: O objetivo deste estudo foi comparar o comportamento oscilatório de cada membro inferior na tarefa de alcance frontal. Além disso, verificar a influência da informação visual nestas tarefas, em pacientes com doença de Parkinson. MÉTODO: Participaram deste estudo 8 pacientes com doença de Parkinson idiopática, de ambos os sexos, classificados entre os estágios 1 a 3 da escala de Hoehn e Yahr e 8 sujeitos controle. Para avaliar o comportamento oscilatório, foi aplicada a tarefa de alcance frontal que consistiu em elevar os braços a 90º, posicionar uma mão sobre a outra, estender os dedos e tentar alcançar à frente o mais longe possível sem retirar ou mover os pés da posição inicial. Os pés foram posicionados sobre duas plataformas de força, próximas uma da outra. Para aquisição dos dados de comportamento oscilatório foi utilizado o software AMTI Net Force, com freqüência de coleta de 100 Hz. Foram realizadas 3 tentativas para cada condição (com e sem informação visual), totalizando 6 tentativas com duração de 30 segundos cada. As avaliações clínica e postural foram realizadas no estado on do medicamento. Variáveis do COP analisadas: Trajetória, Velocidades Ântero-posterior e Médio-lateral e Limite de Estabilidade. RESULTADOS: Plataforma 1- MANOVA revelou apenas efeito de momento, Wilk’s Lambda= 0,04, F(8,6)=18,74, p≤0,01. Testes univariados apontaram diferença significativa para as variáveis Trajetória (F=31,62, p<0,001), Velocidade média médio-lateral (F=83,24, p<0,001) e para Limite de estabilidade (F=27,36, p<0,001). Plataforma 2- MANOVA revelou apenas efeito de momento, Wilk’s Lambda=0,026, F(8,6)=28,23, p<0,01. Análises univariadas apontaram diferenças no Momento para trajetória F(2,26)=104,07, p<0,01, velocidade média ântero-posterior...(Resumo completo, clicar acesso eletrônico abaixo)

O Relações Públicas como agente fundamental para a implantação de um Programa de Marketing de Relacionamento

This work of course conclusion aim to do the elaboration of a model of implantation of a Program of Relationship Marketing in an organization of visual communication in Bauru, São Paulo. The bibliographical revision evidences the evolution of the marketing in accordance with the necessities of each period, as well as the evolution of the profession of Public Relations that throughout the time accumulated many functions. Therefore, to implant the Relationship Marketing is necessary that the marketing may be faced as an enterprise philosophy, so that all workers have the focus in the customer’s satisfaction. The proposal of implantation of a Program of Relationship Marketing is validated by a basic agent, the Public Relations, who is able to work integrated with the Marketing Department to manage the process completely. The proposal elaborated is personalized, at the same time, is made having as base a previous diagnosis and an analysis of 3 Puts of the organization, so that, do a strategical planning of implantation of this new culture focused in the customer, based in the relationship

História natural de Hypsiboas albopunctatus (Anura: Hylidae) na região de Rio Claro, estado de São Paulo

Natural history studies aim to know where the organisms live, what they do, and their relationships within the environment, including the other organisms. The anurans, among other vertebrates, exhibits the greatest variety of reproductive modes as well as a high complexity of social organization, that may enable a lot of naturalist studies. Anurans modes of organization are direct related to parental care, vocalization of chorus organization, and with males territoriality. In general, the social organization is influenced by species reproductive pattern. This study aim to get information about the natural history of Hypsiboas albopunctatus (perereca-cabrinha) a species of the family Hylidae, on the region of Rio Claro Municipality, São Paulo State, Brazil. The major aspects discussed were: seasonality, spatial distribution, acoustic and visual communication, reproductive mode, reproductive site, abiotic factors influences, territoriality, courtship behaviour, satellite male behavior, embrace and defensive behavior. To obtain this data, nocturnal field excursions were realized monthly. Two sites of Rio Claro county where chosen as studies sites, the sítio Cantaclaro (22o19’36’’S; 47o42’57’’O), on the District of Itapé and Floresta Estadual Edmundo Navarro de Andrade (FEENA) (22o24’58’’S; 47o31’26’’O).

Concepção e Implementação de um Sistema de Controle de Arborização Urbana através da Integração de Softwares Livres e de Código Aberto

Suitable computacional tools allow to build applications that can link information to its physical location, and represent them into visual and interactive schemes, e ectively reaching the power of visual comunication. This leads the user to synthesize information in a simple and e cient way. These applications are linked to the de nition of Geographic Information System (GIS). GIS are comprised by many concepts and tools, which have the main purpose of collecting, storing, viewing and processing spatial data, obtaining the information needed for decision making. Within this context, this paper presents the Conception and Implementation of a Control System for Urban Forestry through Integration of Free and Open Source Software. This conception arose from the need of an Environmental Project developed by the Agriculture's House of the city of Regente Feij o, which has as main objectives cataloging and management of urban a orestation of the municipality. Due to this diversity of concepts, the challenge in building this system is the integration of platforms that are involved in all stages: collecting and storage of data, including maps and other spatial information, operations on the stored information, obtaining results and graphical visualization of the same. After implementation, it was possible to provide for the system users an improvement in the capacity of perception in the information analysis and facilitate the process of decision making

Plano de responsabilidade social empresarial para a Raízen: projeto 4 patas

The process of globalization resulted in a variety of new products emerging. Companies were obliged to find new ways of maintaining the attractiveness for their products to sustain their brands in the economic field. So in this scenario social accountability became an important subject for companies that want to achieve a positive image among consumers. This paper aims to explain how organizational communication is essential to create and manage social accountability in a company. Aiming to explain the relation between organizational communication and social accountability, this final project had three main purposes: establish the connection between organizational communication and social accountability, point out and discuss the main strategies in this communication field, and then propose an action plan for Raízen to solve an established problem in one of its factories

Espaços projetados a partir da extensão: as experiências do núcleo de projetos arquitetônicos e urbanos

Pós-graduação em Planejamento, Urbanismo e Ambiente - FCT

As cores e suas possibilidades plásticas

This study was idealized in order to understand the universe of colors in the visual arts and in our lives. The color itself is a mystery even today. Even it has already been explained by several scientists, theorists and experts in our lives, the color is too complex for our understanding and feelings. Every day we see real examples of how colors act in our bodies, in our brains, and our tastes, colors influence us at all. And through this work we can understand a little of the physiological side, and how the color was used in our daily life and the arts

Procedimentos metodológicos em design gráfico voltados a jornais diários impressos: estudos e relatos de experiência

This paper summarizes a research that has been developed from the concern about a company’s strategic planning, once regarding the product development process and its methodological guidelines. Our goal was to check if there is an ideal methodology, peculiar to the graphic design, which could be applied to a printed newspaper condition. And then, we could deduce, according to the design practices in newspapers, its relevance. We did not intend to create a specific graphic design methodology for daily newspapers, nor the analysis of methods, but we wanted to emphasize that the familiarization with acknowledged methods in the field of visual communication, during the process of professional formation, might ease good choices in the work practice on design. The understanding of the gradual introduction of graphic design on printed daily newspapers brings about, thus, not only their visual improvement, but also allows that this kind of journalism (which depends on a graphic interface in order to make their product come true) reconsider the newspaper as a whole.

Cinquenta anos do Mini Cooper: uma viagem pelo tempo por meio da Ilustração

The use of images as a mean of human knowledge transmission dates from the earliest records of visual communication with the cave paintings. Throughout history, the communicating function remained and was extended for a variety of approaches, including illustration, which plays an important role by transmitting a content to be communicated on a creative and unique way. The advertising area relies largely on the communicative power of illustration, using it as a visual aid on different ways and medias. The advertising pieces aimed at the automotive sector – especially those developed by BMW for the Mini Cooper model – broadly employs illustrations to spread the word about the product and its attributes, seeking to communicate it using an original way. With a qualitative approach to the case study, this article analyzes the illustrations produced by the South African design studio Am I Collective as part of a video prepared by South African advertising agency Blackriver FC as a celebration campaign for the fifty years of vehicle Mini Cooper, celebrated on 2009, and it aims to identify the illustrations visuals and compositions used in the construction of the covered temporal panorama.