Relações públicas governamentais e marketing político: um estudo sobre a campanha de aniversário de Botucatu

Public organizations today ar constantly developing relationship strategies with audiences in search of acceptance before the public. The objective of this wor is to present strategies of Governmental Public Relations and Political Marketing that can be implemented by communication professionals in government. Therefore, duscysses principles and instruments of the objects mentioned, conducting study on actions taken by the Municipality of Botucatu city during the anniversary year of 2012, with na emphasis on the social event, Food Court Solidarity. The instruments studied contribute to the strengthening of relations between government and citizens, while complying with its commitments under its plan, meeting the demands of the population

Medidas de adequação dos impactos causados por uma indústria de esmagamento de soja

In the last years, environmental issues are being gradually addressed because of awareness regarding the limitation of natural resources for the maintenance of life on Earth, and the role played by the media in reporting on various issues that are related to the theme. In the industrial sector, this topic becomes ever more present in its planning. With the increase of production activities, the generation of waste causes many complications, both in industry and in the environment. For this reason laws and rules were created so that such problems are minimized, thus causing less impact on the environment. In this work was a study of the possible environmental impacts in a soybean crushing industry, situated in the city of Osvaldo Cruz, São Paulo state, detailing the sources and impacts of waste generation, and associate them relevant laws. From this, measures were proposed measures of adequacy involving compliance with commitments to environmental agencies, relevant requests of buyers and / or suppliers and improving environmental performance

Gestão do ouro azul no contexto globalizado Neoliberal: bem econômico ou bem social?

The neoliberalism based on the Washington Consensus advised privatization as the most effective alternative for the management of natural resources. The question is what is prioritizing efficiency, market or welfare? The growing concern about the water issue has been highlighted in discussions in international policy debates, and what it turns out is the prominence of corporate and economic interests over social and environmental. The water is in crisis, there are several sources of popular conflicts around the world contrary to how this resource is being offered, as the Water War occurred in 2000 in the city of Cochabamba. It is necessary to respect its limitations to ensure their future availability and choose the best development model that favors the effectiveness of their control. The international proliferation of commercial vision concerning water stipulated privatization of their management as ideal rule, which increased rates, concentrated income, has not improved the quality nor promoted the conquest of equal access to water for most systems that provides these services, this is, privatization has not brought positive results that outweigh the harm of its implementation. Water is an essential commodity for life of living beings, in all its stages, basic reason to develop plans, rules and commitments that ensure its conservation and provide, as soon as possible, a valid alternative for the sustainable management in long term

Os momentos maquiavelianos no Brasil e as camadas do poder: do pacto político popular-democrático ao rentista financista

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Educação ambiental e contexto escolar: questões para um programa de pesquisas

In this paper are systematized the discussions conducted by GDP "Research in EA and School Context", in VII EPEA, which have had, as its main axis, themes, authors and theoretical perspectives privileged in research presented at the event and declared themselves affiliated to this GDP. The dialogue with researches from previous meetings and other, aims to deepen the questions posed by the research group. The discussions allowed to identify themes and issues that present themselves as significant and challenging for research in EA in the school context, namely the conversion of schools into sustainable educational spaces; public-private partnerships, with great interest from companies and NGOs in school spaces, waving kits with educational materials produced for the school; lack of investment in public policies for teacher training in EA; tendency to an adherence to critical environmental education, without, however, have clear theoretical and methodological commitments under this option.

Pesquisa em Educação Ambiental: compromisso com a vida

Different environmental disasters registered around the world and their consequences to nature and to the biodiversity, including the human beings, lead us to deal with nature’s mysteries and with our limits In controlling technological apparatus that make us proud enough to think that we can control nature’s processes. These kinds of experiences, considered as a real “being-event”, make us experiment processes of disillusion related to the possibilities of science and technology. Considering this frame and the historical human experiences, one fundamental question is related to our position, our professional and ethical commitments and our responsibilities facing this reality. How can we deal with these facts that are continuously announcing the limits of nature, of science, technologies and our self-limits? As researchers involved with environmental education, it seems plausible for us to ask about the ethical commitments related to our “acts” of investigation. So, considering different and stimulating possibilities opened by intellectual and philosophers who are adding significant contributions to these debates, my proposal for this essay is to invite environmental education researchers to carry on a dialog involving these questions with some perspectives proposed specially by Bakhtin (1895 – 1975) and some other authors affiliated or not to his approach. This seems to be an opportunity which allows us to realize that our commitments as environmental education researchers would be identified with our commitments with life

Bullying: dimensões psicológicas no desenvolvimento moral

Understanding and assessing the extent of psychological mechanisms that operate in actions of specific violence acts such as bullying can contribute to the discussion of educational interventions that promote moral education as desired by educational institutions. The current research aimed toD correlateD this form of violence called bullying to representations of the self and even to the ways in which the subjects self-regulate themselves in hypothetical situations which pose the problem, thus identifying their moral commitments or non-commitments. The procedures followed to check the presence of these correlationsDindicate that subjects whose self-representations are individualistic are less morally committed and more likely to be perpetrators in bullying situations. This shows that more than a social problem, the issues of coexistence should be treated from a moral perspective.

Gestão democrática da escola: possibilidades e dificuldades na percepção dos pais e dos gestores do Ensino Fundamental

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Transitando entre as políticas de assistência social e igualdade racial: produção e (re)produção da trama social dos negros

Pós-graduação em Serviço Social - FCHS