Utilização de resíduos agronômicos da mandioca para fabricação de papéis especiais como recurso alternativo para a comunicação visual

Pós-graduação em Agronomia (Energia na Agricultura) - FCA

Utilização de resíduos agronômicos da mandioca para fabricação de papéis especiais como recurso alternativo para a comunicação visual

The air part of the cassava is a residue which presents possibilities of being used as a non-wooden raw material in the production of pulp due to the fact that its 81 % of the adult plants air part, besides having high availability and presenting a high concentration of fibers. Studies were developed with the purpose of producing the pulps through the kraft process, which is a mix of the Na2S and NaOH in water heated up to the temperature of 160º C for about 90 minutes to the extraction of lignin. The paper sheets obtained in the practices went through an experimenting process. Studies related to the paper characteristics were accomplished in order to assess its use in the visual communication through printing techniques, silk screen, pictures and others graphical processes. The research results are able to conclude the utilization viability of this material in graphics communication.

Computação gráfica: ferramenta didática de comunicação, design e produção

This paper aims to show some advantages brought by the computer graphics and inter-disciplinary communication within the academic institution UNESPBauru, using it as a teaching tool in undergraduate engineering and design. The communication in the classroom could be reconfigured through the adoption of new technologies by drawing a parallel between old and new programmatic contents, setting goals and parameters to improve communication between teacher and student, transferring and sediment of the given content and increasing production in quantity and complexity of work undertaken by students. As an example of computer graphics use, this work presents a final graduation work that was successful in the market, "Teardrop Trailer Caracol", as result of the final adoption of CAD technology as a teaching tool, design and production.

Cinquenta anos do Mini Cooper: uma viagem pelo tempo por meio da Ilustração

The use of images as a mean of human knowledge transmission dates from the earliest records of visual communication with the cave paintings. Throughout history, the communicating function remained and was extended for a variety of approaches, including illustration, which plays an important role by transmitting a content to be communicated on a creative and unique way. The advertising area relies largely on the communicative power of illustration, using it as a visual aid on different ways and medias. The advertising pieces aimed at the automotive sector – especially those developed by BMW for the Mini Cooper model – broadly employs illustrations to spread the word about the product and its attributes, seeking to communicate it using an original way. With a qualitative approach to the case study, this article analyzes the illustrations produced by the South African design studio Am I Collective as part of a video prepared by South African advertising agency Blackriver FC as a celebration campaign for the fifty years of vehicle Mini Cooper, celebrated on 2009, and it aims to identify the illustrations visuals and compositions used in the construction of the covered temporal panorama.

Implementation of filters for image pre-processing for leaf analyses in plantations

In this work an image pre-processing module has been developed to extract quantitative information from plantation images with various degrees of infestation. Four filters comprise this module: the first one acts on smoothness of the image, the second one removes image background enhancing plants leaves, the third filter removes isolated dots not removed by the previous filter, and the fourth one is used to highlight leaves' edges. At first the filters were tested with MATLAB, for a quick visual feedback of the filters' behavior. Then the filters were implemented in the C programming language. At last, the module as been coded in VHDL for the implementation on a Stratix II family FPGA. Tests were run and the results are shown in this paper. © 2008 Springer-Verlag Berlin Heidelberg.

Environment mapping for mobile robots navigation using hierarchical neural network and omnivision

Autonomous robots must be able to learn and maintain models of their environments. In this context, the present work considers techniques for the classification and extraction of features from images in joined with artificial neural networks in order to use them in the system of mapping and localization of the mobile robot of Laboratory of Automation and Evolutive Computer (LACE). To do this, the robot uses a sensorial system composed for ultrasound sensors and a catadioptric vision system formed by a camera and a conical mirror. The mapping system is composed by three modules. Two of them will be presented in this paper: the classifier and the characterizer module. The first module uses a hierarchical neural network to do the classification; the second uses techiniques of extraction of attributes of images and recognition of invariant patterns extracted from the places images set. The neural network of the classifier module is structured in two layers, reason and intuition, and is trained to classify each place explored for the robot amongst four predefine classes. The final result of the exploration is the construction of a topological map of the explored environment. Results gotten through the simulation of the both modules of the mapping system will be presented in this paper. © 2008 IEEE.

Tipografia em catálogos culturais: as informações contidas na forma grafada

Pós-graduação em Artes - IA

Os Olhos no outro: estudo da sensibilidade na imagem fotográfica de pessoas de diferentes culturas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O discurso da cor na construção do imaginário político: análise das informações visuais da mídia na cobertura da campanha presidencial de 2010

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

História natural de Brachycephalus pitanga (Anura: Brachycephalidae) no Núcleo Santa Virgínia, Parque Estadual da Serra do Mar, estado de São Paulo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Uma nova espécie de Hylodes (Anura, Hylodidae) da Serra do Japi: descrição, modo reprodutivo e comunicação

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Estresse de dominância e respostas metabólicas da tilápia-do-Nilo

Pós-graduação em Zootecnia - FMVZ

O Relações Públicas como agente fundamental para a implantação de um Programa de Marketing de Relacionamento

This work of course conclusion aim to do the elaboration of a model of implantation of a Program of Relationship Marketing in an organization of visual communication in Bauru, São Paulo. The bibliographical revision evidences the evolution of the marketing in accordance with the necessities of each period, as well as the evolution of the profession of Public Relations that throughout the time accumulated many functions. Therefore, to implant the Relationship Marketing is necessary that the marketing may be faced as an enterprise philosophy, so that all workers have the focus in the customer’s satisfaction. The proposal of implantation of a Program of Relationship Marketing is validated by a basic agent, the Public Relations, who is able to work integrated with the Marketing Department to manage the process completely. The proposal elaborated is personalized, at the same time, is made having as base a previous diagnosis and an analysis of 3 Puts of the organization, so that, do a strategical planning of implantation of this new culture focused in the customer, based in the relationship

História natural de Hypsiboas albopunctatus (Anura: Hylidae) na região de Rio Claro, estado de São Paulo

Natural history studies aim to know where the organisms live, what they do, and their relationships within the environment, including the other organisms. The anurans, among other vertebrates, exhibits the greatest variety of reproductive modes as well as a high complexity of social organization, that may enable a lot of naturalist studies. Anurans modes of organization are direct related to parental care, vocalization of chorus organization, and with males territoriality. In general, the social organization is influenced by species reproductive pattern. This study aim to get information about the natural history of Hypsiboas albopunctatus (perereca-cabrinha) a species of the family Hylidae, on the region of Rio Claro Municipality, São Paulo State, Brazil. The major aspects discussed were: seasonality, spatial distribution, acoustic and visual communication, reproductive mode, reproductive site, abiotic factors influences, territoriality, courtship behaviour, satellite male behavior, embrace and defensive behavior. To obtain this data, nocturnal field excursions were realized monthly. Two sites of Rio Claro county where chosen as studies sites, the sítio Cantaclaro (22o19’36’’S; 47o42’57’’O), on the District of Itapé and Floresta Estadual Edmundo Navarro de Andrade (FEENA) (22o24’58’’S; 47o31’26’’O).

Plano de responsabilidade social empresarial para a Raízen: projeto 4 patas

The process of globalization resulted in a variety of new products emerging. Companies were obliged to find new ways of maintaining the attractiveness for their products to sustain their brands in the economic field. So in this scenario social accountability became an important subject for companies that want to achieve a positive image among consumers. This paper aims to explain how organizational communication is essential to create and manage social accountability in a company. Aiming to explain the relation between organizational communication and social accountability, this final project had three main purposes: establish the connection between organizational communication and social accountability, point out and discuss the main strategies in this communication field, and then propose an action plan for Raízen to solve an established problem in one of its factories