32 resultados para Social hypothesis testing


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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Aquicultura - FCAV

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Pós-graduação em Serviço Social - FCHS

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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This study is the result of a bibliographical research on the performance of the Third Sector in the current society. From references the study tried to locate the sprouting of the Third Sector in the international scene, whit the bankruptcy of welfare state, until its insertion in the Brazilian scene. Following this historical context, the paper of Communitarian Communication, Social Marketing and Communitarian Public Relations is discussed the importance of the communication of this Sector. Moreover, it has the effort of making one brief conceptualization and definition of the present terms. Working whit the concepts of Communitarian Communication and Communitarian Public Relations the study tried to focus the importance of creating a bond whit the development of a new educational model. Finally, the relation and the paper of the Communication in the construction of a new conception of citizenship was discussed. The hypothesis that crossed this study with respect to the potentialities of the Third Sector are considered an answer to the current social economic and political questions. Confiding, thus, a dynamic and stimulating field for the professional of Public Relations that, opposing what some studies had tries to show, are not necessarily the service of the market or private interests, but can collaborate whit its expertise to help to rescues the ethical values capable to change the life into a more solidary society

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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This article is part of the result of the Master's thesis of the author, guided by coauthor, and presents a theoretical and conceptual reflection on the representation of Technology in thematic sections Technology in four Brazilian newspaper sites. The fundamental hypothesis is that these editorials prioritize issues that meet market interests of companies in the sector and may be leaving out important social and cultural issues to the understanding of the relationship between technology and society. The study is itself oriented by prospects of journalistic theming and specialized journalism, from a quantitative analysis involving the websites from newspapers of Technology sections O Estado de S. Paulo, Folha de S. Paulo, Gazeta do Povo and Correio Braziliense. The study confirms the hypothesis that representation of Technology in newspapers is primarily the marketing, have not corresponding to an expectation of social and cultural concept. In addition, it is noticed that the editorial in question do not have specialized journalism characteristics, despite of potential generated by thematic segmentation.