A trágica sustentabilidade em um mundo sem transcendência

As autoras discutem a questão da sustentabilidade a partir da reportagem de um casamento realizado na Avenida Paulista e definido como ecologicamente correto. Elas demonstram como esse acontecimento está contido numa escala mais ampla. Argumentam que a racionalidade capitalista presente na lógica da competitividade e do desperdício é a mesma no comando do ideário da sustentabilidade do movimento ambientalista. Munidas de um conjunto de dados referentes à ação de grupos legais e ilegais, mostram como a prática da sustentabilidade abre novas e lucrativas frentes de acumulação enquanto contribui para o agravamento dos danos irreversíveis ao meio-ambiente. Concluem que, além da impossibilidade do modelo capitalista deter o atual processo de destruição das condições de vida no planeta, somente a associação internacional dos movimentos sociais emancipadores poderá criar ações para uma radical mudança de rumo.

Agressividade no futebol de campo: uma análise quantitativa das partidas da Copa do Mundo de 2010

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Realismo, Nominalismo e Cartesianismo: Sentido e natureza das idéias como representações do mundo

The approach about the ideas, understood as metal representations, has practically bookmarked the whole Philosophy History, since the ancient Greece to the contemporary period. A lot of interpretations have been given to the meaning and to the nature of the ideas by many schools, among them lots of Realism slopes. This paper aims to present, from a historical and epistemological fragment, some theoretical perpectives, with emphasis in the realistic, nominalist and Cartesian proposals in relation to the formation and nature of the ideas.

Mulheres no poder: forma de vida do ator mulher executiva contemporânea na revista VOCÊ S/A

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Revista apart: além do conceitual

This magazine aims to be an environment for discussion and information about performance art in Brazil and abroad, taking advantage of the momentum of this art form today. The magazine apart will be the first Brazilian publication to focus on performance art out of academic environments. The collaboration of professionals and scholars lends credibility to the product becoming a benchmark in the study of contemporary art. Besides being an enhancer and exhibitor of artists and works, this magazine also wants to be a work of art itself

Os recursos publicitários como ferramenta de valorização do fazer-jornalístico: um estudo das capas da Revista Veja

This study focuses on an analysis of the convergence of Journalism and Publicity on the covers of the magazine. This paper aims to clarify how the dynamics of that relationship, understanding that in contemporary society, both Journalism and Publicity to perform the same function-to inform, differing only in the objective-journalism sells news, Publicity sells dream. The magazine Veja was chosen for this study because its importance and scope in publishing. Inspired by Time magazine, founded in 1922 by Henry Luce, Veja was the 2nd review of gender information in Brazil. Today a record run of more than 1 million copies, occupying the 3rd position in the ranking of news magazines sold over the world and the largest weekly magazine of the U.S. Among the media, the magazine is the most identified with the publicity, because as disseminator of advertising, the magazine has the advantage of being able to achieve precisely the widest range of public and the possibility of dealing with many different subjects; In addition, the number of people who have contact with the advertising is much greater because, on average, four people read each issue and is also common that the same reader review the revised more than once, which helps in setting the message advertising. This affinity between magazine and publicity is in its essence as both are prepared for the market, seek to promote, show themselves to be bought. Accordingly, we intend to find out how media discourse of Veja and publicity, approach in the writing of magazine covers

Revista Bauru animal

The theme of this project is the animal world, focusing on Bauru. The magazine Bauru Animal was born from the lack of publications addressing the issue of animals under the focus of their rights in this county. The treatment we give to animals is an important ethical and moral issue that should be discussed by the press. In Bauru there is an animal protection movement, whether organized or independent people. And there are many problems about the animals. The intent of the magazine is to report the status of animals in the city, checking legislation and getting into the philosophical field: we have the right to treat animals as mere environmental and economic resource? For the preparation of the materials were performed several interviews, documented in audio files and performed with the authors' theoretical Cremilda Medina and José Carlos Sebe Bom Meihy. The animal issue is cross-cutting issue that involves all traditional media editorials and allows public bodies to discuss assignments, ethical, moral and legal, the role of the citizen in society and many other issues relevant to the media

Estudo das representações do mundo do trabalho de alunos do meio rural através do uso de mídias virtuais

This paper aims to present the representations of the working world of high school students, the State School Prof. Dr. João Deoclécio da Silva Ramos, Distrito de Talhado, São José do Rio Preto (SP), through the use of virtual media, specifically the Blog de Aula – Mutirão de Sociologia (www.mutiraodesociologia.com.br). Understanding the representations of the world work enables students to think of a profession which identify themselves, and stimulate reflection as future professionals. The virtual media, especially blogs, allow students to express their ways of living and thinking the world of work. In the context of the city of Rio Preto, is especially relevant these representations of the world’s rural work, so this project is to collaborate in the development of research concerned with the description and understanding of processes that involve relationships between work, education and rural.

A memória do mundo e a confiança em Yves Bonnefoy

Cette communication prétend parcourir quelques poèmes de Les planches courbes (2001) d’Yves Bonnefoy à partir de l’opposition entre mémoire et oubli. Cette réflexion se trouve esquissée dans l’essai “Sous l’horizon du langage” du livre homonyme, lorsqu’il affirme que la poésie est “ce qui, dans l’espace des mots, notre monde, a mémoire du surcroît de ce qui est sur ses représentations” (2002 : 8). Il s’agit d’une mémoire établie moins à partir d’un lieu perdu que retrouvé. Ce à elle que le moi se confie: dans le “oui”, dans la paix, ces deux mots qui apparaissent dans ses livres les plus récents. Le poète apporterait une confiance qui reprendrait, d’une certaine façon, ce que Paul Ricoeur a caractérisé comme le sens des inscriptions-affections: “elles seraient le dépositaire de la signification la plus dissimulée, mais la plus originaire du verbe “demeurer”, synonyme de “durer”. Dans Les planches courbes, il s’agit également d’une mémoire de l’enfance et des mythes. Ce sont des événements qui prennent place dans un temps primordial. Espoir/confiance, donc, de remonter à une force plus ancienne de la langue, de soi-même, de l’être, de ses rapports. Remonter à une unité dans le simple, en reliant une appréhension du monde et de soi-même dans un acte de suffisance, dans lequel celui-ci se conjugue avec une espèce de dépossession: de l’idée, du concept, de l’image.

Das formas de ensinar e conhecer o mundo: lições de coisas e método de ensino intuitivo na imprensa periódica educacional do século XIX

This article analyses A Eschola Publica, an educational journal that circulated in São Paulo state between 1893-1894 and 1896-1897, whose editors, allied with the diffusion of republican ideas, helped the consolidation of objective method as a pedagogical efficient modern tool. It was possible gathering some sources that shows the acceptance of that method and the difficulties for its dissemination in the classroom, mainly those refers to teacher’s formation. Taking as referential bibliographical resources about schooling culture it was possible verifying that circulating in complementary parallel way to textbooks, the articles by A Eschola Publica endorse the innovative purposes and show barriers imposing on educational context. This journal produced a place for discussions and debates that contributed for controlling and producing symbolic resources

#naovaitercopa: manifestações, Copa do Mundo e as eleições de 2014

The article aims to recover the manifestations process of June 2013, in an attempt to understand the elements, which characterized it. It is intended to indicate how and why the main political consequences generated by the manifestations became its own possibility of a rematch in June 2014, during the hosting of the World Cup, organized by FIFA and the Brazilian government. It is suggested which may be the nature and extent of its impacts over the general election in this year. It is argued that the key issue is the ability of the State, the governments and their police in dealing with manifestations that have, relatively, new, persuasive, and violent ideas.

Formação de jovens para o mundo do trabalho e cidadania: experiência teórica e prática por meio de projeto extensionista

This paper presents the extension project Youth Empowerment for Work and Citizenship. It is a psychosocial and an educational activity focused on the care of impoverished youths, aged between 14-19, from Assis-SP. It aims to contribute to the cognitive, affective and social process of the participants. The extension activity has benefited the education of Psychology undergraduates students to the mediation in human development under nonformal education. The theoretical and methodological background is based on the cultural-historical psychology of Vigotski. The results obtained are: the establishment of partnerships between universities and state and local public organizations; the incorporation of innovative thematic in psychology curriculum course at UNESP; production of academic-scientific research about the experience of Psychologists in social educational area; and the participation of one hundred young people as well as their parents or legal guardians in the project.

Mundo contemporâneo e adoecimento: considerações sobre as LER/DORT

With the advent of the industrial revolution, the sickening resulted from labor and work raised significantly, and Work Related Musculoskeletal Disorders (WRMD) emerged as one of the main aggravation to the worker’s health. The present article has as its objectives, through a bibliographical revision about this theme, to sketch the contemporary world of work and labor, bringing to surface the principle aspects that constitute and hide the reality of its labor context in which the workers are inserted and then, to do an analysis about the importance of the psychosocial factors in the genesis of the WRMD symptoms.