Consumer attitude towards purchasing intent for ready to drink orange juice and nectar

Purpose: The purpose of this paper was to evaluate the impact of some labeling aspects on the consumer intent to purchase ready to drink orange juice and nectar. Design/methodology/approach: The influence of label information on the consumer intent to purchase was evaluated by conjoint analysis using a convenience sample (n=149). A factorial design with four characteristics, price, brand, information about the product and kind of beverage, was used. Three levels were established for brand and product information, and two for price and kind of beverage. Findings: Low price, product information and market leading brand had positive impact. No preservatives/natural was the information that most influenced consumer's purchase intent. The ideal label showed the leading brand, low price and information no preservatives/natural. These results could be useful for strategic planning of consumer instruction and have important implications for Brazilian orange juice manufactures. Originality/value: Although the most widely consumed beverages in Brazil are ready to drink orange juice and nectar, it was unexpected that consumers did not know the differences between them and that kind of beverage was not an important factor for the purchase decision. © Emerald Group Publishing Limited.

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Electrical energy is present in the lives of all people and is extremely important that it be delivered to end users with plenty of quality, safety and low costs. The electric power substations are responsible for transmission and distribution of electricity generating sources to consumers, and with technological advances and the subsequent automation of same, the electricity began to be delivered with greater continuity and reliability. Protection systems in substations are largely responsible for making the electricity reaches the final consumer with quality, since their function is to prevent the spread of any type of failure occurred at any point of transmission to the load centers. These systems consist primarily by the current transformers and potential, by the protective relays and circuit breakers and switchgear. The processors send the necessary data to the relays and, if those detect any abnormality in the system, operate the opening command of the branch circuit breakers to isolate where the fault. Therefore, it is essential to better understand the operation of such equipment, as well as the overall system. This work aims to study the main substation equipment, current transformers and potential and, especially, protection relays, in order to obtain the advantages that automated systems can provide