Boca a boca on-line: um estudo sobre a Gestão da Comunicação na Internet

Researchs about consumer behavior show influences coming from a lot of fonts. Among them culture, social class, personal influence, family and consumer situation. Personal influence it’s the font object of this research. Personal influence can define what a consumer will buy or will not buy, especially with closer friends. Normally people got the information and transmit to him group, him family, making some difference in the opinion of this people. Ten years ago we were i………..by a dozen of friends. In these days, we have more facility to communicate and more facility to receiver information trough internet. Our personal influence extended from our closest friend to the world wide web group. That’s why company’s must to know what the consumer is speaking on internet

Espacialidade e ativismo social na zona leste de São Paulo: o caso do Coletivo Dolores Boca Aberta Mecatrônica de Artes

Pós-graduação em Geografia - IGCE

Expressão proteica das enzimas metabolizadoras de drogas no carcinoma de células escamosas de boca em pacientes jovens

Pós-graduação em Biopatologia Bucal - ICT

Efeito de diferentes terapias locais para o tratamento de periodontite crônica em indivíduos diabéticos tipo 2: estudo clínico controlado randomizado triplo cego de boca dividida com acompanhamento de seis meses

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Investigação da amplificação do EGFR em carcinoma de células escamosas de boca em pacientes jovens

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Programa de diagnóstico e prevenção de câncer da boca: uma estratégia simples e eficaz

The program of diagnosis and prevention of oral cancer of Univag - University Center aims to increase preventive and early oral diseases with emphasis on oral cancer, aiming to reduce the morbidity and mortality through educative actions, spreading of the auto-examination, performed by dental students of UNIVAG since the second half of 2005 to the present day. The dental students of 1st, 2nd, 3rd and 4th semesters were trained using practice-theoretical classes, for realization the exams preventives and diagnostics, such as self-examination, exfoliative cytology and biopsy of oral mucosa, and even present educative actions. Analyzing the preliminary results were observed increase in the number of diagnoses and referral of diagnosed with oral cancer for treatment in referral services. It was concluded that the program of diagnosis and prevention of oral cancer can make possible early diagnosis and adoption of preventive measures, consequently improving survival rates and life quality in population.

Perfil epidemiológico dos participantes do Programa de diagnóstico e prevenção do câncer de boca em Mato Grosso

To determine the profile of the patients who participated in the program of oral cancer diagnosis and prevention in Mato Grosso, from 2008 to 2009. Materials and Methods: The medical records of the treated patients were examined. Results: 1.293 records were analyzed, with a predominance of female patients (60%) and a greater participation of patients from 10 to 19 years of age (20%). Reports of pre-existing illnesses amounted to 302 recorded cases. In addition, 292 variations of normality could be also identified. During the period, 25 participants were recommended for exfoliative cytology and 133 for biopsy, as they presented oral lesions that raised the suspicion of malignancy. Conclusions: Campaigns to raise awareness of and prevent oral cancer are very important and should be extended to the entire population of the state of Mato Grosso, either by means of the local University Center (UNIVAG), or by other agencies and health institutions.

Investigação da amplificação do EGFR em carcinoma de células escamosas de boca em pacientes jovens

Pós-graduação em Biopatologia Bucal - ICT

Investigação da amplificação do EGFR em carcinoma de células escamosas de boca em pacientes jovens

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Detecção do rearranjo da prpoteína BCL2/JH em carcinomas epidermóides de boca e faringe

The BCL2 protein found in the internal mothocondrial membrana regulates the apoptosis preventing the programmed cell death. The translocation (14:18), detected in 70 to 85% of the follicular lymphoma, lead the super expression of BCL2 protein, by juxtaposition of BCL2 gene to the JH segment of the immunoglobulins' heavy chain gene. However, the found of the BCL2 expression in head and neck carcinoma are contradictious. OBJECTIVE: To investigate the presence of the translocation (14:18) of the BCL2 gene in head and neck carcinoma. METHOD: Sixteen DNA samplers were examinated being 13 of squamous cells carcinoma (SCC) and 3 of epidermoid (CE), y means of chain reaction of the polymerase (PCR). RESULTS: The BCL2/JH rearrangement in 2 (15%) of the CCE 13 cases and in none of the 3 cases of CE. The average of the frequency of molecules with rearrangement was 46,44x107. Was not observed association between the rearrangement presence and the exhibition to tobacco and alcohol (p=0, 6545). CONCLUSION: Different from the results found in follicular lymphoma, the presence of the translocation (14; 18) in head and neck carcinomas is not common and, when it occurs, it can be an occasional mutation not associated to exhibition to the tobacco and alcohol.

Perfil de cuidadores de idosos e percepção sobre saúde bucal

O objetivo deste estudo foi avaliar o perfil e conhecimento sobre saúde bucal de profissionais cuidadores de idosos, que atuam em três asilos da cidade de Araçatuba. Foram entrevistados 18 cuidadores de três instituições, com o auxílio de um formulário, visando avaliar o grau de conhecimento destes quanto aos aspectos de saúde bucal. em relação à formação escolar, 83,3% desses profissionais possuem curso técnico de auxiliar de enfermagem e 16,7% não apresentam qualquer tipo de formação técnica. Mais da metade dos entrevistados (61,11%) relatou ter iniciado o trabalho por necessidade, não por afinidade. Quanto ao conhecimento em saúde bucal, detectou-se carência de informações, sendo que a maior parte necessita de esclarecimento quanto aos problemas mais prevalentes que ocorrem na boca e muitos deles (55,56%) acreditam que a perda dos dentes faz parte do envelhecimento. Constatou-se que os cuidadores precisam ser informados sobre aspectos de saúde bucal voltados para idosos.

Profissionais de UTI neonatal e alimentação de recém-nascidos com uso de copo

Purpose: Cup feeding is an alternative technique of infant feeding when the infant is not being breastfed. Healthcare providers should have experience with the cup feeding technique in order to feed safely an infant. Objectives: The aim of this study is to identify the practices and the feeding cup techniques currently being used by healthcare NICU professionals, and to explore the opinions and beliefs of health professionals regarding to feeding cup. Methods: Twelve NICU nursing assistant were interviewed. Results: Most of the professionals interviewed were able to properly execute the feeding cup technique. The main problem observed was the improper positioning of the cup while using the technique. Most of them were ‘pouring’ the milk into the infant’s mouth. Thus, the participants interviewed expressed doubts about the technique and denied having been trained for this procedure in routine work at NICU. Nevertheless, all the participants were interested to learn more about the technique. Conclusion: In general,, all the professionals interviewed were able to properly execute the feeding cup technique. The questions and concerns presented by the professionals reassure the need for research and educational activities in order to educate health professionals about the correct use of feeding cup technique to assure a safe alternative feeding for infants.

Palimpsestos: Ana Miranda y la lectura de la historia literarria brasileña

We can notice in Brazilian literature —both past and contemporary— the presence of the historical novel in its several modalities which include traditional models but also contemporary formulations that break old models with irreverence. Among them are the historiographical metafictions (Hutcheon, 1991), which propose the rereading not only of history but also of literature itself. Therefore, in the large number of historical characters which are fictionalized by contemporary Brazilian historical novel in the last decades, this essay intends to discuss how Ana Miranda engages in reading the history of Brazilian literature through fiction in three of her novels. The first is Boca do inferno (1989), whose protagonists are two of the main representatives of Brazilian colonial barroque, Father Antônio Vieira and poet Gregório de Matos. Following the chronological order of protagonist writers, the next novel to be discussed is Dias & dias (2002), whose action is centered in Gonçalves Dias, a well known poet of national Romanticism. The third is A última quimera (1995), which makes an outline of Brazilian literature at the beginning of the 20th century, dealing with Augusto dos Anjos and Olavo Bilac. By inverting some traditional viewpoints, Ana Miranda proposes, as in a palimpsest, the rereading and discussion of the national literary cânon and its construction.

Diet and ecomorphology of Leporinus reticulatus (Characiformes: Anostomidae) from the upper Rio Juruena, MT, Brazil: ontogenetic shifts related to the feeding ecology

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)