38 resultados para Public opinion towards advertising


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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Comunicação - FAAC

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Pós-graduação em Comunicação - FAAC

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Pós-graduação em Filosofia - FFC

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Pós-graduação em História - FCHS

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Geografia - IGCE

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Este artigo reporta às análises e conclusões formuladas a partir de observações feitas sobre violência criminal no recente período democrático da história nacional e que deram origem a dissertação de mestrado intitulada Cultura do Medo: Refl exões Sobre Violência Criminal, Controle Social e Cidadania no Brasil. Essa pesquisa possibilitou refl exões pertinentes a respeito da opinião pública relacionada à segurança, servindo também para um questionamento ético sobre a importância da participação cidadã no processo de consolidação da democracia brasileira e sobre novas formas de dominação existentes em nossa sociedade. Ao destacar como o medo da violência criminal interfere nas nossas relações sociais contemporâneas buscou-se identificá-lo como um instrumento recente de dominação no universo da política.

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The book-report Human Development: the reality beyond the numbers addresses issues related to the Development Index (IDH), of Brazil, in a general context, and the city of Bauru, in the local context. The “IDH” is a number that serves as a comparison between countries, in order to measure the degree of economic development and the quality of life offered to the population. The classification, if high, can be readily used as a means of aggrandizement national and if low, can be used to highlight the weaknesses national. Understanding the role of media as an agent capable of promoting social debates of great importance, this book-report aims to discuss the concept of human development beyond the numbers commonly reported, prompting debates on the issue of human development: whether in relation to social issues, public policy or the role of the media in the process of contributing to the formation of public opinion. The methodology used was the data collection and the research literature, besides journalistic techniques, such as interview, report and profile

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The current rise of the Internet has allowed distances being shortened more and more-creating virtual communities with the most different people, discussing and debating opinions about their environments, what they consume or what they do. Social media has put the people and, consequently, organizations gradually changing their positions about the environment in which they are inserted. Organizations are forced to adapt to new media-always attentive to what people are saying about them. The objective of this project is to give the Public Relations the activity to analyze what is going on in these social networks, always ahead of the organization, posing as a mediator of public opinion between social networks and the organization

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This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order