As insígnias dos clubes de futebol gerenciadas como marcas: um estudo sobre dois clubes paulistas

Soccer is a sport practiced in almost all the world. This allowed the characterization of this sport as a business area, which resulted in changes in the management of soccer clubs, which began to be managed using the concept of club-company. Considering this fact, a study was conducted to verify how the brazilian teams are developing their marketing actions, which allow treat their insignia as trademarks and obtain an additional revenue with these actions. Were selected as object of study two traditional clubs of São Paulo - the São Paulo Futebol Clube and the Sport Club Corinthians Paulista. Were collected primary data, but also, were used secondary data and documents, which were organized and analyzed through the concepts of brand, social and historical capital. This analysis identified that the two clubs taken as object of study carry out marketing actions, which were classified as related to the process of management of the insignia as a brand. Next, sought at the balance sheet of the clubs, evidences of the financial contribution of these actions to the revenues of the clubs. In this way, identified that the clubs researched have mobilized to professionally manage your brand, through targeted marketing actions to their fans, and the insignia of clubs are handled as brands, becoming one more source of revenue for the clubs

Turismo rural: uma viagem de inclusão produtiva

Pós-graduação em Serviço Social - FCHS

Gestão de resíduos sólidos urbanos: contribuições socioambientais de duas cooperativas de catadores de materiais recicláveis na região do Médio Paranapanema

Pós-graduação em Biociências - FCLAS

A organização internacional dos trabalhadores metalúrgicos na Mercedes-Benz: perspectivas de contra-hegemonia local-global

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

Rumo à gestão estratégica de recursos humanos? Estudo de caso em uma organização pública paulista

This article aims to analyze the use of human resource practices in a public organization in Sao Paulo. In this paper we try to answer the question: is the human resource management in the organization Y compatible with the new strategic issues this area? We adopted a qualitative approach, through case study. The primary data were obtained through interviews and secondary data were obtained through analysis of information and documents provided by the studied organization as well as direct observation of organizational routine. The results indicate that, despite the organization uses the term strategic human resources management, it is focused on legal and operational issues. The human resource practices are not integrated and some practices do not exist (career plan and training). Thus, it is believed that if the organization adopts some of the improvements suggested in this article, it will be walking toward a more strategic human resource management entering in the new public management.

Comparação de metodologias na definição de fluxos acumulados a partir de modelos digitais de elevação do terreno aplicado a suscetibilidade de inundações

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

O paradigma dualista da hanseníase controle ou eliminação: o período crítico de 2000 a 2005

One of the main tendencies of leprosy worldwide is the simultaneous action of non governmental organizations and official agencies operating eventual different strategies. This paper aims to contribute to such question focusing on some outstanding aspects of respective contemporary evolution. METHODS Application of bibliographic review and contents analysis techniques to primary data from a circumstancial set of open circulation specific publications. RESULTS Successive disagreements registered between both parts refer to the objective to be attained by the fight against the disease, if control or elimination. CONCLUSIONS New perspectives of jointed actions are being searched for now when priority on endemics control is more realistically assumed and social determination is been really considered.

Organic coffee under perspective of energy efficiency

The energy analysis development in this study contributes to the understanding of the dynamics of the organic coffee productive system, in particular to assess the independence of this system with respect to the use of industrialized input products. Thus, it provides information about the sustainability of that production system. Technical itineraries used in this study consist of energy expenditure made with coffee cultivation, according to the type, source and form of energy inputs, agricultural machines, equipment and labor force used in that production system. The energy expenditure, converted into energy units, quantified the input energy. And the organic coffee production, measured in kilograms of processed coffee beans, was the output energy. Primary data used in this study were obtained from organic coffee producers in the Southern region of Minas Gerais State, Brazil, in 2011. Energy balance identified was positive, since the estimated output energy was 626.465 MJ/ha and the energy expenditure was 112.998 MJ/ha, during the useful life of the crop.

Custos energéticos do agroecossistema pinhão-manso e milho: comparativo entre o sistema de condução sequeiro e o irrigado

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Análise das eficiências energética e econômica de dois diferentes sistemas de produção de leite bovino em explorações familiares

This study aimed to analyze the energy efficiency ratings and cost of farming families producing milk in the city of Pardinho (SP). The hypothesis that guides the study is that energy expenditure may be coincident with the economic expenditure showing that there is a relationship between these flows, which can be sustainable or not. To better define the producers studied criteria were used in the official system of rural credit FEAP. Through primary data obtained by the speeches, the itineraries were reconstituted technical detailing the operations employed. Thus, we found two producers with different technical routes. The producer was the one who got one of the highest efficiencies 8.66 and 1.48 respectively. Related to the efficiency, we can see that are close related and when there is a broader idea of the allocation of energy resources and, thus, a better view of the sustainability of the agro ecosystem.

Eficiência energética e econômica da produção de leite bovino em explorações familiares no município de Pardinho, região de Botucatu- SP

The study aimed to analyze the energy and economic efficiency rate family farms producing milk in the county of Pardinho, Sao Paulo State. The criteria used to define producers in this study is that outlined by the Brazilian agricultural credit system FEAP (Fund Expansion of Agribusiness Paulista). Through primary data, obtained by verbal reports, the agroecosystem technical itineraries were re-established, detailing the process applied, machinery, implements, equipment, supplies and manual work. These were transformed into energy and economic units, which allowed determining the established connection between energy economics outputs and inputs. The hypothesis of this study is that the energetic expenditure may be coincidental with economic expenditures. The energetic and economic flows were analyzed, using a structure of expenditures, by type, source and form of gross energy, as well as the energetic point of view. Four producers were found to have different technical itineraries. Producers 1 and 2 achieved the highest energy and economic efficiency rates. The producer with the lowest efficiency rates was producer 4. The energy sources not renewable like chemical fertilizers were the most used reaching an average of 82.9% for the energy and 52.86% for the economic expenditures. When comparing energy and economic efficiency it is possible to verify that both forms of analysis are close, obtaining a broader idea about energy resources allocation.

A internacionalização do ensino superior: estudo de caso sobre a mobilidade internacional de estudantes de graduação da Universidade Estadual Paulista – UNESP, campus de Franca, no período de 2003 a 2014

Pós-graduação em Planejamento e Análise de Políticas Públicas - FCHS

As vozes e as visões dos catadores de materiais recicláveis sobre o meio ambiente

Pós-graduação em Serviço Social - FCHS