Relações públicas e o planejamento estratégico nas instituições de ensino superior privadas

The society of the information brings with it a lot of changes day by day of the organizations, mainly for characterizing as a flexible society, in net and ruled in technological progress. The contemporary organizations are inserted in that reality and they need be maintained in markets more and more competitive. The Private Institutions of Higher education enter in this logic for they be organizations with lucrative ends that suffer strong influence of the external and internal atmosphere. To stand out, such Institutions need to count with a strategic administration, ruled in an own strategic planning for the branch in that acts. The professional of public relationships is shown capable to develop their main functions in such complex market. For so much it needs to participate in the global planning of the Private Institutions of Higher education, at the same time in that it develops it planning of the communication, intrinsic to the global strategic planning. This way, the present study treats of the professional's of Public Relationships possible contributions, ruled in theoretical data, inside of Private Institutions of Higher education in the Brazilian current scenery

Planejamento estratégico e operacional na pequena empresa: impactos da formalização no desempenho e diferenças setoriais

This article analyzes the results of three different field research, carried out simultaneously in small technology-based sectors, metal-mechanical industry and hotel in the city of São Carlos - SP, with goals, concepts and methods of similar research. The studies were classified as quantitative and descriptive and conducted through a survey of opinion with the main leader of the company. It were considered valid for analyses, the responses of 57 leaders, it were 33 technology-based sector, 13 of the metal-mechanic industry and 11 in the hospitality sector. The main results: the formalization of planning has not led to better performance, considering the indicator growth in sales in the three sectors studied and that the degree of formalization of the planning of the companies in the technologybased sector was higher, while the hospitality sector had a percentage smaller. The dynamic aspect of technology-based sector and stability in the hotel sector in the region studied, leads to assume that the turbulence of the environment is a predominant factor, contradicting the proposal of some authors, in which the formal planning is inappropriate for small companies that operate in environments that change quickly.

Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

Uso estratégico do equilíbrio eletrolítico para frangos de corte

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Uso estratégico do equilíbrio eletrolítico para prevenir o estresse térmico em frangos de corte

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Dispositivo estratégico, resistência e relações de poder: um ensaio sobre a identidade do Centro de Educação Matemática (CEM) e seu papel na (E)educação (M)matemática brasileira

This paper presents some results of the investigation on the Mathematical Education Centre (CEM), a group of mathematics teachers’ educators in São Paulo, Brazil, acting mainly between 1984 and 1997. The essay, marked by an effort to constitute the identity of the CEM based on Foucault, assumes that the identity constitution process is not about what CEM is or was, but mainly about a set of possibilities of apprehending it from its historically contextualized strategies and initiatives. In this Foucauldian reading, which brings about concepts such as "strategic device", "resistance" and "power relations", the CEM constitution appears while it creates conditions for the constitution of Brazilian modern mathematical education.

A gamificação como recurso estratégico para interatividade entre mídias digitais e usuários

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC