Diferentes mídias em parceria e cooperação: grandes produtoras de identidades contemporâneas

The aim of this paper is to present the results of a research in the area of Discourse Analysis, to describe discourses found in the media about the identities constructed in the Second Life virtual communities network and, to find out what discursive strategies are produced by the profile “fashion in the soap operas” hosted in the Twitter micro-blogging as an attempt to have a significant number of logfiles and to discover what leads men, women and, teenagers to participate of this “fashion in the soap operas” interaction. Our corpus consists of printed media reportings that present users of Second Life and its avatars with a proposal of new identities, including the utterances produced by the profile “fashion in the soap operas” and their respective followers. The analysis of the reports and discourses are based on the work by Michel Pêcheux and Michel Foucault. The analysis have shown that the new identities, created in virtual communities network and, the profile of the followers of “fashion in the soap operas”, hosted in Twitter, are characteristically contemporary sensibilities, who take part in the truth games and in the social pressing experimented nowadays

Relações Públicas e as ferramentas de análise das Mídias Sociais: uma parceria de sucesso

This paper aims to analyze the social media monitoring as a specific instrument of Public Relations. Indeed, in the current context this is the most suitable professional to establish the relationship between organizations and their online audiences. Its function is to be manager of communications, mediating and instituting relationships, caring image and reputation of the organization and conducting strategic planning. This case study sought to monitor the Virada Cultural de Bauru through social media's own audience. For this purpose, two types of free tools - Socialmention and Topsy - sustained the diagnosis that turned data into information to be used by this professional communication. The balance shows the power of social media and how they are able to reflect the wishes of consumers, providing often the necessary tools for an efficient communication

Parceria para Governo Aberto e Relações Internacionais: oportunidades e desafios

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

Componentes e dinâmicas organizacionais de uma parceria para a aprendizagem de português e alemão via teletandem

The article aims to share results of a study case of ethnographic basis which focus two foreign language learners, one is Portuguese and the other is German, and their commitment in helping each other mutually learning such languages (LUVIZARI-MURAD, 2011). We specifically propose to introduce a systemic outlook of the foreign language process via Teletandem, in terms of the elements which compound it and of how such components interact and configurea space of transformation and development for its participants.

Um estudo intergeracional sobre autonomia e iniciação sexual de universitárias e suas mães

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Parceria entre universidade e escola pública: Pibid e Núcleo de Ensino e suas contribuições para a formação inicial dos licenciandos do curso de Pedagogia FC/Bauru

The initial teacher training can be enhanced with the participation of undergraduates in specific programs aimed at the relationship between the university and the primary education system, such as Pibid and Education Center, promising initiatives that aim to strengthen the transition from student paper the teacher. Given the importance of such programs, we analyzed in this study the impacts of the partnership between university and public school in initial teacher training of undergraduates and graduates of UNESP in Bauru, specifically in the Faculty of Education. The programs selected as objects of study of this research to draw together teaching, research and extension to enhance the link between licensing and school environment promoting the experience of concrete situations of teaching even during training, are seeking to consolidate a horizontal relationship between university and public school to both involved understand and contribute in some way to solve the dilemmas faced by the education system. In addition to identifying the similarities and singularities between programs and analyze the contributions of those in initial formation, we attempted to verify what challenges and solutions were experienced by students during the participation in the projects. In general, it can be said that participation in programs such as Pibid and Education Center are key to improving the quality of initial teacher training

Parceria Público Privada e o Programa de Aceleração do Crescimento: geração de emprego no município de Araraquara

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Dança e envelhecimento: uma parceria em movimento!

The dance content in Physical Activity Program for third age - PROFIT carried out at UNESP – São Paulo State University has begun in 1997 and is until nowadays a regular physical activity practice to elderly. Since beginnings the dance practitioners work with functional capacities through choreographies, claiming the spatial-time orientation, besides the benefi ts already proved by music uses. Since then, life with dance became a strong way to promote health, trough learning a variety of movements and diff erent rhythms. Today, about 30 elderly advantages besides motor part, dance classes favor body consciousness, mental practice and rhythm. The classes are divided in warm up and stretching phase, principal phase (witch components of functional capacity are stimulated) and fi nalize with cool down phase. The dance program created to physical educations undergraduate students’ opportunities to pedagogical practice and permitted researches development about aging and its relation to physical activity through dance. There are a lot of published results, collaborating with the scientifi c literature about the benefi ts of dance regular practices.

Parceria Brasil - China: a questão do petróleo

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

Projeto de extensão universitária em orientação profissional (OP) para jovens: uma parceria entre universidade e instituição formadora de aprendizes

Work is one of the fundamental elements for building the human identity. In this way, the Career Guidance (CG), whose character is reflective, increases choice processes, and can favour further relations from students to work. This article treated about university extension actions guided to four groups of young apprentices, whose families have low scholarity and income. Besides the synthesis of the objectives and methods of the project, they were transcripted students' narratives about the benefits they achieved, and the conclusions of Psychology students who were envolved. The qualitative comprehension of those data allowed to consider that the CG activities widened the self-knowledge, the choice and development possibilities of the participants. It is suggested the expansion of these practices.

A interculturalidade no ensino-aprendizagem em relações públicas: contribuições a partir de uma parceria internacional

This paper presents the aspects of an intercultural experience relative to the international partnership of teachingapprenticeship in public relations between the São Paulo State University (Brazil) and the University of Sevilla (Spain). The purpose is of reflecting on the interculturality and its importance for the graduation in public relations, presenting results of this academic experience. To this end, we seek to describe the partnership, discuss the influences of this teachingapprenticeship process and its intercultural experience.

A expansão para o Oeste: a Parceria Transpacífica sob a perspectiva dos Estados Unidos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)