Alguns fundamentos de organização do currículo para a escola democratizada: pistas históricas e perspectivas necessárias

Taking for granted that the trajectory of the process of democratization of Brazilian school is in evidence and in a moment of no return, thinking about your model becomes necessary and urgent relevance. Presents some specific elements of historical course, facing circumstances and moments that established milestones in the construction of the school curriculum in Brazil and directed the mentality of the pedagogical. The thought is present democratizing steadily, but still, is so inconclusive in academic and theoretically fragile in the school routine. Along the way the great complexity of this issue begins to reveal, for some traits, their chances for overcoming an institutional model in a state of exhaustion.

Gestão da saúde no trabalho: uma experiência institucional

This article aims to disseminate the results of a university action which occurred through the Extension Course entitled Management and Health at Work, conducted from March to September 2011 and offered by “Coordenadoria de Saúde e Segurança do Trabalhador e Sustentabilidade Ambiental” (a kind of Workers' health and safety and environmental sustainability agency) - an agency managed by “Pró-Reitoria de Administração - PRAd/Unesp”. This action had the audience of the technical and administrative staff of the several Institutes (Units) of UNESP in positions of Leadership and Supervision. The course was proposed to equip managers to deal with issues related to health and safety at work in daily labor. Six hundred managers of all UNESP Institutes participated in the course. The meetings were logistically designed respecting the proximity of the participants’ Institutes. The methodology adopted was based on qualitative techniques such as group discussion, role-plays, analysis of film, reading and discussing texts, together with the preparation of a proposal for health promotion by the participants. As a result it was considered that the course offered a convenient and timely opportunity to reflect on and discuss the theme of health and safety at UNESP, as well as to make leaders and managers effective agents to implement programs of disease prevention and health promotion at work.

A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

Programa Institucional de Bolsas de Iniciação à Docência – PIBID – e a formação inicial de professores

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)