New product development in brazilian technology-based small and medium enterprises

This article examines new product development (NPD) in small and medium-sized Brazilian enterprises (SMEs) in two technology-based industries: medical devices and process control automation devices. A conceptual model that categorizes factors that contribute to the success of a new product was established. The data were collected from a sample of 62 Brazilian SMEs. The conceptual model was tested to examine the relationships between NPD practices and new product success. Data analysis reveals that new product success in medical device companies is related to organizational characteristics such as NPD proficiency and marketing skills; while in process control automation device companies, they deal in a large degree with product differentiation, innovation and capability to analyze the targeted market. Due to the relatively small sample size, caution should be exercised when interpreting the results.

Identifique-se: Exposição de Mail Art, uma poética compartilhada

This work refers to a cut of my artistic creation path with some reflections on the subject other. Mail Art has been an alternative trend of art / avant-garde, where communication between artists networks is the goal to be achieved, therefore, from this statement, was approached some historical and particular aspects regarding the post and its contingencies in the art / forefront. Share this moment of academic completion with a postcard exhibition that will take place through the agency of other participating artists. To do so, were invited artists from the theme IDENTIFY UP to send work in postcard size with the exclusive use of the Post Office. The exhibition event will take place in the Gallery of the Art Institute. Participant of other similar projects, I believe I experienced a new role: who calls, organizes and rules.