O prosumidor e as Relações Públicas na era da convergência midiática

This study supports the role of Public Relations within Organizations, inserted in the context of the media convergence age, in which all the medias complement each other and can be used together to achieve a given goal. The approach is exposed after reflection on consumers’ specificity and identity, in addition to an approach about media convergence age characteristics, such as collective intelligence, participatory culture and affective economy. Throughout this paper, it is also discussed the concept of Transmedia Storytelling and how consumers and communicators stories have become especially important in the convergence age. In this context, consumers are understood as prosumers, since they infer and influence brands, organizations or products, by using words. We showed that, because of those prosumers narratives, an organization may became susceptible to their image destruction in a short period of time or get more acceptance and profitability. Thus, Public Relations presents itself as a communication professional that can use several corporate strategies in the relationship between organizations and their different target audience

Narrativa e experiência: percepções, práticas culturais e memórias de pessoas migrantes

Based in the contact with adults with little education that living in two suburbs of Rio Claro-SP, whose population is largely coming from other states, there were some questions, including: What are reasons for migration are pointed in the narratives of adults little schooling participants EJA classes? So, in the first moment of this research, we present some data collected through a questionnaire applied to students of EJA, we taking information about the state and county of origin of each student. In the second stage methodology was used Oral History pointed questions about the motives of migration reported by subjects who migrated, access and search for education and practice in reading and writing. It was also realized, an activity imagery (or walker interview) with the student, highlighting elements of the landscape of the neighborhood that brings memory's birthplace. Therefore, we present here the stories of women who had migratory experience

Reinaldo Arenas e Heberto Padilha: memórias dissidentes à Revolução Cubana no ocaso do Socialismo Soviético

Pós-graduação em História - FCHS

A quinta história: composições da educação matemática como área de pesquisa

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Casos de ensino relacionados à educação física escolar: uma produção dos alunos do ensino médio

Teaching cases are records, through written narratives, of an academic episode or incident, they appear in educational scenery as a rich strategy not only for the teacher's conformation but also for their investigation. The bibliography shows that young students are still not very much investigated and it contributes to the establishment of negative images of this social subject. In this sense, the objective of this work is to analyze the stories and episodes, called teaching cases, in narrative style, written by students from High School about their physical education classes. The participants of this study are High School students from two public schools from two cities in the countryside of São Paulo state. The researcher stayed in the schools for nine months and in this meantime she made contact with the students, asking, for the ones who showed interest, the construction of teaching cases. For this interested students, the researcher explained researcher explained what teaching cases are, as well as, she presented a template to guide them in the production. At the end of this process, twenty teaching cases were delivered to the researcher. They were analyzed under the qualitative approach, valuing the expressive wealth in the narratives, complemented by the interviews with the authors. Inset the mosaic of narratives and interviews, showing a variety of experiences and possibilities of distance and approximation of the students to the physical education classes, we can indicate that from the 20 cases, only one was set as a total distance from the physical education classes (this is the student's situation since she was in the second grade from elementary school). Mentioning the positive experiences and the approximation to the physical education classes, the association of teaching cases and interviews showed that seven students lived the context and until today present an affective proximity to the classes. These evidences can help...

Feliz para sempre? Uma análise dos efeitos do uso a longo prazo de antidepressivos

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Naufrágios e outros infortúnios na História Trágico-Marítima da carreira da Índia (Séculos XVI e XVII)

Pós-graduação em História - FCHS

Mulheres em situação de violência sexual: redes de atenção e relatos da experiência sofrida

Pós-graduação em Psicologia do Desenvolvimento e Aprendizagem - FC

Professores que ensinam matemática e a inclusão escolar: algumas apreensões

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Sobre a formação de professores das séries iniciais na região de São José do Rio Preto-SP na ocasião dos Centros Específicos de Formação e Aperfeiçoamento para o Magistério (CEFAM)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Autobiografia e Ficção: análise do narrador em Extinção - Uma Derrocada, de Thomas Bernhard

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Da libertinagem no Brasil colonial: a construção da imagem amoral das mulheres na literatura de viagem (1611-1808)

Pós-graduação em História - FCHS

Verissima et ivcvndissima descriptio..., de Ulrico Schmidl: literatura de viagem ou relato de viagem?

Pós-graduação em Letras - FCLAS

A constituição da profissionalização docente em creche: narrativas autobiográficas

Pós-graduação em Educação - FCT