A dinâmica espacial dos serviços hoteleiros e o turismo de negócios e eventos em Campinas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

E-gov e as políticas de lazer: análise dos projetos da rede CEDES - Ministério do Esporte

Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC

Os Relatórios do Ministério da Marinha como fontes para a análise da formação da disciplina de trabalho na Marinha do Brasil (1780-1850)

Os Relatórios do Ministério da Marinha, abrigados no acervo do CEDAP em forma de microfilme, constituem-se em relatos minuciosos de aspectos variados da Marinha brasileira, desde a sua fundação. Um levantamento inicial do material contido nos Relatórios dá-nos conta da existência de uma infinidade de temas tais como formação da força de trabalho da Marinha brasileira, salário, pensão, assistencialismo, asilo, aposentadoria e carreira dos marinheiros, educação e fundação de escolas para marinheiros comuns e oficiais de médias e altas patente, além de disciplina, motins, prisões, crimes e castigos. Neste artigo procuraremos, através dos relatórios, investigar o processo pelo qual a marinha brasileira procurou neutralizar o conflito de classe articulado ao poder, autoridade, trabalho e disciplina existente no interior do navio, investindo na formação de instituições que pudessem, de forma diferenciada, ministrar educação formativa aos marinheiros comuns e aos graduados.

Sobre a imigração ilegal na Europa e os espaços de exceção: o caso dos centros de internamento para estrangeiros na Espanha

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Feiras de negócios: o estande que fala : o Relações Públicas no planejamento estratégico de estandes para Feiras de Negócios, da estruturação à mensuração de resultados

All the time, organizations are seeking ways to relate to their audiences, in order to become stronger institutionally and merchandising. In the era of information technology contacts occur increasingly in virtual form, minimizing the face-to-face. Thus, this study contextualizes the trade fairs as a way to bring business relations / public interest in a real environment and provides the friendly atmosphere, much as in a short time, the company with a large amount of their customers, potential customers, partners, suppliers, and other audiences that may be interesting. However, shows that for the success of these events is a necessary strategic planning, so that subsequent implementation is possible to measure the results. It also envisions the trade fairs getting a new format, that is, their commercial character to give the space for the relational as a way to bring more awareness to organizations and to strengthen ties with their audiences. This beneath the optics of Public Relation as the appropriate professional to manage relationships and therefore be the strategist of the company's participation in a trade fair

Reflexões sobre o ensino de português para estrangeiros e sobre o ensino de português para falantes de língua materna

Le présent travail intitulé « Réflexions sur l’enseignement de la langue portugaise aux étrangers et sur l’enseignement de la langue portugaise aux natifs », a eu pour objectif d’enquêter sur les consensus et les désacords dans l’enseignement de la langue portugaise aux differents interlocuteurs. Des lectures préalables sur des textes de difusion scientifique qui ont pour but de divulguer des expériences sur l’enseignement du portugais aux étangers ont révélé l’importance atribuée à la connaisance de la culture quand il s’agit d’enseigner une langue donnée à de tels interlocuteurs. La connaissance de la culture est très importante dans ce cas de figure car il s’agit d’une conception plus ample : celle de l’interculturalisme. C’est pourquoi, nous faisons des lectures préalables dont la méthodologie proposée pour l’enseignement de la langue portugaise aux étrangers s’organise d’une telle façon que l’interlocuteur se trouve immergé dans la culture locale. Néanmoins, quand il s’agit de réfléchir à l’enseignement de la langue portugaise dédié aux natifs et basé sur les propositions curriculaires de la langue portugaise au collège et au lycée, datés de 1993 e 1998, qui constituent des textes de vulgarisation scientifique, on peut constater la préoccupation à réfléchir sur les conceptions de langage, langue, discours, texte et grammaire, des connaissances considérées comme importantes à la proposition de methodologies de l’enseignement de la langue portugaise dans le contexte très formel de l’enseignement scolaire. Le principal objectif de ce travail a consisté à analyser l’importance de la culture dans l’enseignement de la langue portugaise aux étrangers et natifs, le rapport entre culture, language, langue, discours, texte et grammaire dans l’enseignement du portugais aux étrangers et du portugais aux natifs, ainsi qu’à identifier le poids ...

Relações e empreendedorismo: o desafio da construção do plano de negócios

The Project presents as main subject the relationship between entrepreneurship and the Public Relations professional. In the entrepreneurship, business plan is stood up, a document able to assist the entrepreneur to plan the activities related to implementation or creation of a new business. Assuming the business plan is an essential instrument of the entrepreneurial process, this study aims to describe the important use of the business plan for the creation or maintenance of a company and verify the Public Relations acting possibilities in the construction of this plan. For this, the project presents a study on a business plan for a small company with family structure, located in Sao Paulo countryside, in operation for over 30 years. Through the process of the business plan elaboration, it can be seen that the Public Relations professional has important skills that can be assist in the preparation of this plan, such as Marketing tools and communication knowledge and ability to establish a mission, the vision and the company values. Besides, this professional presents entrepreneurial characteristics that can help him in his activities, actions and planning

Prospecção de novos negócios numa indústria de autopeças: diagnóstico de falhas e sugestões de ferramentas para melhoria

The growth and expansion in auto parts market are directly related to the ability of a company to innovate and gain new customers, increasing its portfolio of customers and products. For this purpose the process of prospecting for new business has become a key process in companies seeking this goal, which requires teams and structures dedicated to it. Besides counting on available resources to carry out prospecting, it is necessary to properly manage the process as a whole, whose main result is a business proposal, which may lead to closer relations with the potential client and the activation of a new business. Process failures and difficulties to formulate a commercial proposal lead to documents produced without the quality needed that makes it harder to obtain new business. The objective of this study is to evaluate the process of new businesses quotation in the auto parts industry and indicate opportunities for improving this process. This goal is achieved by mapping the current process, from the diagnosis of problems and the indication of tools that can prevent or minimize the problems diagnosed. The information supporting this study were obtained by the bibliographical research, participant observation of the process, unstructured interviews with some of the involved people in the process and prospecting tools that can improve it. It results the mapping of new business quotation process, the points indicated as failures and difficulties in the process and the appointment of project management tools that can bring improvements to the new business proposals and pointing the moment for your application in the process

A terminologia das Feiras de negócios: análise das variantes linguísticas

The trade fair industry has great relevance in the national and international economic environment and it is constantly expanding. The general objective of this work is to analyze the main linguistic variants found in the trade fair terminological set. Our research is based on the theories of Cabré (1993, 1999), Barros (2004), Krieger & Finatto (2004), Alves (2007), Barbosa (2009), Dubuc (1985), Berber Sardinha (2004), Babini (2006) and Faulstich (1998, 2001). For this work we constitute two corpora of specialized texts, one for English language and another for Portuguese language. Successively we performed a collection of terms using software for corpora processing. These terms were organized into two notional systems, one in English and another in Portuguese. Then we analyzed the main types of variants found in our terminological set. Among them, those who had higher productivity are the lexical variants, followed by graphical, morphological and syntactic variants.

Modelagem de processos de negócios: uma proposta no serviço de atendimento ao usuário da biblioteca da Unesp Guaratinguetá

This work is a study on the Technical Service Library and Documentation Prof. Carlos Alberto de Buarque Borges , on the Faculdade de Engenharia de Guaratinguetá , regarding to the service user , aiming to detect and analyze the current problems and suggesting improvements that could result in optimization of care and increased quality of services. For this, was chosen the methodology of Business Processes Modeling, which enabled the detailing of the processes implemented in the library and the identification the critical points , as low investment and short number of employees, which made possible suggest ways to improve the quality of service to users, as awareness campaigns and the implementation of an system to input the literature needed for each course

O Ministério Público estadual e a justiciabilidade do direito à qualidade do ensino fundamental público no Brasil: funções e interpretações

Pós-graduação em Educação - FCT

O capital financeiro acionário e suas implicações no território produtivo do etanol paulista

Pós-graduação em Geografia - IGCE

Práticas culturais no ensino de português para estrangeiros

The article entitled Cultural Practices in Teaching Portuguese for Foreigners aims to disseminate teaching practices facing the language teaching to students from Guinea Bissau or whom the Portuguese of Portugal is the official language. We seek to problematize the course given to those students with the purpose of appropriating the " resources of expression" for approval in subjects who were enrolled in Brazil in the first half of undergraduate Letras course in a higher education institution.