Revista H2

The objective of this project is to foment and promote the themes related to the Hip Hop movement through a product, the H2 Magazine. Based on several forms of journalism, like photos, reports and interviews, we intend to demonstrate the use of Hip Hop as a vindicatory tool for young people living in the outskirts of towns. Moreover, we seek showing distinct visions and develop the issues in a broad and comprehensive way. H2 is an open space for reflections about Hip Hop, a cultural movement present in Bauru, as well as your importance in the social and cultural development of the citizens

Os recursos publicitários como ferramenta de valorização do fazer-jornalístico: um estudo das capas da Revista Veja

This study focuses on an analysis of the convergence of Journalism and Publicity on the covers of the magazine. This paper aims to clarify how the dynamics of that relationship, understanding that in contemporary society, both Journalism and Publicity to perform the same function-to inform, differing only in the objective-journalism sells news, Publicity sells dream. The magazine Veja was chosen for this study because its importance and scope in publishing. Inspired by Time magazine, founded in 1922 by Henry Luce, Veja was the 2nd review of gender information in Brazil. Today a record run of more than 1 million copies, occupying the 3rd position in the ranking of news magazines sold over the world and the largest weekly magazine of the U.S. Among the media, the magazine is the most identified with the publicity, because as disseminator of advertising, the magazine has the advantage of being able to achieve precisely the widest range of public and the possibility of dealing with many different subjects; In addition, the number of people who have contact with the advertising is much greater because, on average, four people read each issue and is also common that the same reader review the revised more than once, which helps in setting the message advertising. This affinity between magazine and publicity is in its essence as both are prepared for the market, seek to promote, show themselves to be bought. Accordingly, we intend to find out how media discourse of Veja and publicity, approach in the writing of magazine covers

Imaginando o outro e a nação nas relações internacionais: Commentary Magazine, The New Republic e o intervencionismo dos Estados Unidos na Nicarágua e El Salvador (1977 - 1992)

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

Transpondo o abismo: a construção de perfis de cientistas

From the dyagnosis that science has become apart from mainstream culture and everyday life, we discuss in this article the representation of characters and actions which are part of science-making in three profiles published by piauí magazine: “Entre ratos”, by Raquel Freire Zangrandi, “Artur tem um problema”, by João Moreira Salles, and “Com a mão na massa (cerebral)”, by Dorrit Harazim. In constrast, we also analyze the profiles presented in the book Gigantes da ciência, by Philipe Cane, and the series Os cientistas, published by Abril. From this we may consider that the group of texts published by piaui, which are structured according to literary journalism techniques, bring the reader closer to the making of science and the profiled characters, although they still narrate too little of their private lives.

Subtitling as a pedagogical tool for language teaching in journalism

This study was designed to present and discuss some results produced by a research involving the use of English subtitles of some news videos from the webiste Reuters.com (http://www.reuters.com) with pedagogical reasons in a Brazilian context (Academic English for Journalism). We have developed the research during two semesters at UNESP (Universidade Estadual Paulista Júlio de Mesquita Filho). The professor in charge of the study has chosen the students of Journalism as the audience to whom the videos were presented. The assumptions of many theorists and experts in Audiovisual Translation were adopted as our Theoretical Sources. The first step of the study was the assessment of the syllabus of each course. This was very helpful as a guidance in order to choose the most relevant and interesting videos for students. After the evaluation of academic and professional interests, we chose some videos to insert appropriate subtitles, according to some strategies suggested by Panayota Georgakopoulou and Henrik Gottlieb. Finally we presented the videos during the English classes. At the first time, they were presented without subtitles just to notice the comprehension level of the students. After that, the videos were presented with English subtitles. As we first assumed, the students haven’t had the whole comprehension of specific details during the first presentation, they have just used their previous knowledge and the visual aids to help them in a superficial understanding of the news. As the subtitles appear, the process of communication was finally accomplished.

New Business Models And Editorial Exemption: A Study On Service Journalism Based On Ecommerce Operations

The paper presents and discusses business strategies based on the association from journalistic content to new commercial practices in digital media. We describe selected examples from Folha de S. Paulo and El País involving service guides, links and ecommerce advertisements. The employed method provides content analysis to illustrate how the search for new business models in journalism may conduct its commercial activities beyond the conventional sale of advertising and subscriptions, including a discussion on the challenges and implications of this practice. The hypothesis is demonstrated by describing operations for the sale of tickets, books, music, and films related to news features and service journalism contents. The text finally wonders and discusses how such commercial actions may affect editorial autonomy and publishing exemption.

Comunicação rural pública no Estado de São Paulo: o caso da CATI

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Linguagens sincréticas e construção da identidade na Revista Unesp Ciência: um estudo semiótico

Pós-graduação em Linguística e Língua Portuguesa - FCLAR