Realidade em crise: uma cobertura in loco da crise econômica na Espanha

Em um contexto globalizado, onde os acontecimentos possuem alcance mundial, torna-se necessário avaliar a eficiência do chamado Jornalismo Internacional na divulgação de informações. A singularidade do olhar jornalístico tem sido comprometida neste ramo, uma vez que a modalidade está cada vez mais ligada às agências de notícias, que apresentam uma cobertura pasteurizada dos assuntos em questão. O objetivo geral deste projeto foi contribuir para o enriquecimento das informações sobre a crise de origem econômica na Espanha, por meio da produção de conteúdo in loco, e retratar os reflexos deste contexto na vida da população europeia, nos âmbitos cultural, econômico, político e social, a fim de comprovar que é fundamental a presença do correspondente no local do assunto reportado. Além disso, constatou-se ser necessário reportar os efeitos da crise na vida comum dos habitantes da Espanha, uma vez que os meios de comunicação tradicionais se limitam a fornecer uma visão tecnicista do assunto, por meio de números e estatísticas. As notas, notícias, entrevistas, fotos e vídeos produzidos foram publicados em uma página experimental criada no Facebook, de modo a avaliar a eficácia das redes sociais enquanto novas plataformas do jornalismo digital

Estudo da transmissão esportiva na televisão brasileira

ports is an editorial present in every and any large scale news company, wheter it print, radio, television or web. However, their approach is made differently from other editorials, they have more freedom and constant use of elements that soften the text, leaving it close to entertainment. There fore, this work seeks to analyze and understand the sports broadcasting, which on the Brazilian television is usually limitate to the football. To perform the project of the conclusion of major, there was a need to study how the sport broke into television, how the sports broadcast is carried out by television media, which are the elements used for their coverage of sports events, especially football ones, and the effects that this broadcasting causes in society

Facebook e Twitter Todateen: fortalecimento da identidade de uma marca já consolidada na mídia impressa

The society went through several transformations, especially technological. With the democratization of the Internet and social media, forms of relationships have turned up in between brand and consumer. Thus, marketing availed human characteristics in order to meet and interact with the consumer. So many print magazines have created profiles on Facebook and Twitter with the primary intent of disseminating original content and become a channel of dialogue with the reader. This research aims to reflect on the role of journalist as brand managers and social media acting as a magazine brand strength ening strategy. The research will examine the Todateen magazine, teen magazine focused on class C, and their profiles from Facebook and Twitter as a way to expand the relationship with the reader, to humanize the brand and strengthen the identity of the magazine. The methodologies used are exploratory and analytical to, first, discuss the issues: magazine journalism, media convergence, web journalism, social media, corporate communications, branding and marketing, and then analyze the Todateen case, describing the print media, the website, Twitter and Facebook

Histórias que a revolução não permitiu contar

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Ilè Ase: a religiosidade afro-brasileira em Bauru

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Entre o acadêmico e o jornalístico: análise da coluna de crítica literária Prosa de Sábado, do suplemento Sabático

The literary criticism was developed in Brazil in the period that comprehends the end of the 19th century and the beginning of the 20th century. During that time, the mean of dissemination of the criticism were the footnotes of the newspapers, places in which literature was discussed and the critics expressed their personal impressions about literary works with the objective of orientating the good taste of the readers. With the progressive evolution of journalism and of the newspaper's audience, the criticism columns became incompatible with the informative part of the periodicals, being transferred to the literary supplements, during a transition phase, until it was concentrated in the universitary field. This change in the paradigms of the production of criticism also caused a change in the profile of the literary critics and in the criteria to do the criticism. Before, if the critics were professionals that only needed to have enough erudition to judge the literary works, they turn into literature experts and need to use scientific methodologies in the literary analysis, while the cultural journalist begins to look at the events and literary works as products which belong to a market that needs to be reported. This research proposes studying and comparing the critics published in the column Prosa de Sábado, of the literary supplement Sabático, produced by Silviano Santiago, critic of an academic origin, and Sérgio Augusto, journalist critic, with the objective of identifying similarities and contrasts between them, and analyse the relation of this critics with their distinct fields of literary legitimation, as well as reflecting about the presence of the literary criticism and of the critics in the current press

O trágico da leveza

This experimental project was in its effort to academic research to present a photographic essay as a product that represents the interpretation for the modality of social knowledge of journalism in creating an aesthetic directive in vogue for the expertise of fashion. For assigning meaning to photograph fashion templates proposed, a thematic representation of the object placed in a case study was lengthier and depth evidences of the catastrophic occurrence in the geographical context of Japan in March 2011

Revista Destarte

The objective of this Project Completion of Course is the production of a magazine's variety, monthly, aimed at a mixed audience, between 20 and 60 years old, seeking relevant information from different areas of knowledge. The Destarte,'s proposal, is to be a dynamic magazine, bold and irreverent, which leads the reader information in a way alternative to those already written in publishing today. Through Style magazine, informative and literary genres coexist with a visual language and creative, seductive and flexible. The experimental product has features and well defined parameters so as to result in an editorial project, not just a single publication in a competitive market

Fragmentos: a luta de uma nação em ruínas

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Do outro lado do espelho: a história de vida de pacientes do Hospital de Reabilitação de Anomalias Craniofaciais da Universidade de São Paulo (CENTRINHO)

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A marca dos anjos: histórias de funcionários do hospital Centrinho

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RPG e mídia: uma análise do caso Ouro Preto

This paper is intended to perform an analysis of the news published by the Website Ouropreto.com.br and the portals and Uai e Terra in news about the murder of the student Aline Silveira Soares and about its judgment. According with the news, the student's body was found in the cemetery of the church Nossa Senhora das Mercês e Misericórdia on 14th October 2001 in the city of Ouro Preto in Minas Gerais. The police and the media reverberated the hypothesis that Aline would had been killed during a Satanic ritual related to the RPG game(Role Playing Game) which is a game where players assume characters within a story. Our proposal is to analyze the coverage of vehicles of different ranges (local, regional and national) and evaluate how the case was shown focusing on its supposed relationship with the RPG game

Eles não são intocáveis: histórias de quem foi isolado por causa da hanseníase

The book features profiles in which are told histories of people who, because of having leprosy, have had experienced periods of great prejudice. Even in the 80s, there were still cases of compulsory hospitalization of patients. In other words, people were forced to withdraw from society because they had Hansen's disease. The narrative of the personal histories, at the book, is broken by explanations regarding to the disease and by the development of important aspects concerning the historical theme

Patentes patéticas

The objective of this project is to publish a book of scientific dissemination aimed at the subject of intellectual or industrial property, in particular patent, and its approval process. Based on a series of weekly blog posts published by its author, Patentes Patéticas use scientific, literary journalism and humour techniques to analyze a selection of U.S. patents that stand out for their questionable utility and criticize the number of patents granted as a metric of technological innovation in a country