Discurso empresarial: o house-organ como instrumento ideológico nas organizações

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Maternal Western Style Diet Increases Susceptibility to Chemically-Induced Mammary Carcinogenesis in Female Rats Offspring

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Tradução e adaptação de The Fall of the House of Usher: um estudo comparativo

The aim of this work is to analyze the short-story The Fall of the House of Usher by Edgar Allan Poe, and two of its versions into Portuguese: A Queda da Casa de Uhser, a translation by Brenno Silveira, published in 1959 by Abril, and the adaptation by Clarice Lispector, with the same title, published in 1975 by Ediouro. The original short-story was first published in 1840, in Tales of the Grotesque and Arabesque, translated into Portuguese as Histórias Extraordinárias. In this work, we will identify the differences between a translation and an adaptation, as well as the construction of the grotesque universe in those different texts. By means of a comparative analysis from the selected corpus, we will deploy the ways each one constructs the effect wanted by Poe, highlighting the main semantic and structural differences present in the translation and the adaptation of the short-story in relation with the original. Lastly, we will try to show the losses and gains of an adaptation

Ambiente percebido e sua associação com a atividade física total no lazer em adultos residentes no município de Rio Claro, SP

Introduction: Given the repercussion of the important role of physical activity in the prevention of sickness and non-communicable diseases / loss, many works have been done in order to understand the association of sociodemographic characteristics with sedentarism. The elements which influence the physical activity practice are countless. Besides the intrapersonal element, environment elements (social environment, cultural environment, public politics, information environment, natural environment etc.) are also important in the life style. Yet, the way that the person understands the environment can be considered in the planning of the strategies to change the sedentary behavior. Objective: Verify the association of the environment perception with the practice of physical activity (FA) at leisure time in adults living in Rio Claro – SP. Methodology: The sample consists of 470 adults, all residente in rio Claro-SP, aged ≥ 18 years old. The chosen participants answered to the questionnaires: Neighborhood Environmental Walkability Scale (NEWS), International Physical Activity (IPAQ) and to a specific questionnaire with personal data (age, sex, educational level, economical level, weight, height and marital status). The analysis of the connection between the variables was done through the Logistic Regression with Confidence Interval of 95%, using the software SPSS 17.0. Those who reached the recommendation of 10 minutes or more of physical activity in leisure time for week were classified as active, and those who did not reach the recommendation were classified as underactive. Results: The proportion of subjects who practiced physical activity in leisure time was 38,7%, and the male subjects, as well as those classified as better social level showed higher chances to practice at least 10 minutes weekly of physical activity during leisure. Still, walking the dog, soccer fields and gardens near the house (less than 10 walking minutes), were...

Colocações especializadas na área médica extraídas a partir do corpus house MD

À luz da Linguística de Corpus e da Fraseologia, discutiremos aspectos teóricometodológicos que nos possibilitaram o levantamento de colocações e de colocações especializadas na área médica, a partir do corpus formado pelas transcrições dos episódios da série House M.D. Apresentamos também as colocações especializadas formadas com base nos nódulos ‘blood’, ‘brain’, ‘tumor’ e ‘heart’, a fim de exemplificar como as colocações serão organizadas em um glossário bilíngue de colocações especializadas na área médica, que se encontra em fase de compilação.

Estimation of the diagnostic accuracy of the glyco-C and US9 gene-based polymerase chain reaction technique for the detection of bovine Herpesvirus type 5 DNA in decomposed brain suspension from a slaughter house using Bayesian analysis, Brazil

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Os desafios da House Agency: estudo de caso sobre “agência da casa” de uma empresa varejista da cidade de Bauru/SP

After the Technological Revolution, the world has undergone many social and behavioral changes that have forced companies to rethink their methods of communication in marketing. Marketing is a strategic business sector with a focus on research into the demands and needs of its customers looking beyond a quality product. Thus, to generate and mediate communication between company and client came the Communication Agencies, third party companies that provide communications services to several companies, and the House Agencies, which constitute a communication area of the company. This paper presents a survey of House Agency, its functioning, structure, demands, functional profile and presents a case study on the House of Agency retail company \\\"Supermarkets Trust\\\", pointing out the strengths and weaknesses that the company faces when choosing structuring an agency of the house.