Semiótica e administração: a comunicação e o relações-públicas como forma de gestão

This work has as objective understand the role of chief public relations professional in the design of strategies for an organization considering the theories of semiotics, particularly the concepts of Firstness, secondness and Thirdness defended and presented by Charles Sanders Peirce, and business administration. We will give attention to the process that the public relations of an organization sets the detection of a problem / opportunity until the moment that takes science for all individuals and is resolved / utilized in an organization. Then to better illustrate the concepts presented, it has been a case study of the performance of a public relations professional in an organization, and its importance in her career

Gestão de marcas e relações públicas: o papel da propaganda de relações públicas na construção e manutenção da imagem institucional

The main purpose of this study is to promote reflection about the relevance of institutional propaganda as a tool of public relations and as a component of brand management. Concepts relevant to the design of this propaganda as Peirce’s semiotics, the storytelling, DNA corporate, identity and corporate culture were also outlined. A study was conducted to illustrate the work on the business management of JM Empilhadeiras, brand management and global institutional first campaign image building of Hyundai, the “Live Brilliant”

Análise dos problemas de comunicação permeados pela cultura organizacional e estrutura de gestão de projetos em uma empresa na área da construção

In a supplier of building products were identified difficulties in communication between the Product Development area and other areas of the company that could spoil projects and processes. The process of product development is important in placing the company in the market, and through research and planning, design new products and seek to comply with the costumer in relation to deadlines, quality and cost-effective. The development of a product involves many areas in the company and communication is essential in this process. The goal of this study was to identify possible communication problems permeated by organizational culture and structure of project management working in the company. A survey was applied using a Likert scale in three different areas of the company, with questions including the topics: communication, culture and organizational structure of project management and subsequently conducted the median test and the Spearman test to analysis of responses. With the understanding and analysis of the survey it was confirmed the difficulties of communication between people and the areas of the company, besides there is an influence of the type of culture acting in the company and the current management structure of the project in a good performance of internal communication

Gestão do conhecimento aplicada a comunidades produtivas artesanais

Pós-graduação em Design - FAAC

Sistema de gestão da qualidade numa organização pública de P&D: fatores que influenciam a certificação

Pós-graduação em Engenharia Mecânica - FEG

Estudo exploratório da integração de processos em uma instituição pública de ensino superior a partir das funcionalidades de um sistema de gestão de processos de negócio

Pós-graduação em Engenharia de Produção - FEB

Design em sites de encontro: promessas de amor verdadeiro, rápido, anônimo e gratuito

O presente ensaio parte de pesquisa em desenvolvimento sobre a atração amorosa na Internet. Os sites de namoro são considerados lugar de encontro na rede, oferecendo aos seus usuários inúmeros recursos interativos para facilitar o conhecimento de possíveis parceiros amorosos. Aponta aspectos relacionados às estratégias utilizadas pelos sites para atrair pessoas. O design das páginas principais e anúncios são fonte de rico material de análise, reforçando mensagens atrativas que podem contribuir para o sucesso destes sites junto à sua clientela.

Há sinergia entre o sistema lean manufacturing e a gestão ambiental? mapeando o estado da arte

In recent decades, two research themes have been prominent in the academic and organizational setting: lean manufacturing and green management. Since 1996, when Florida (1996) wrote an article focusing on the synergy between these two areas, the debate if “Lean is Green?” enters in the academic field. It is in this context that this research presents the results of a systematic literature on the topic, focusing on the characteristics, positive and negative impacts, lean paradigms, green paradigms and design of supply chains. To perform this procedure it were followed the methodological footsteps of Lage Junior and Godinho Filho (2010). The research occurred in the database Scopus and it was conducted from June, 2012 to July, 2012.The key word used was “green lean” and as search filter it were included only articles and conference Papers. Their main result is a deep analysis of the accumulated knowledge on the subject, where it is revealed that the majority of studies point to the synergy between some components of the lean manufacturing system in relation to environmental management. The research gap found is related to articles that address the entropy of the union of lean and green systems.

Design, implementação e estudo de uma rede sócio profissional de professores de matemática

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

As dificuldades para a gestão do PIBID a partir do olhar de coordenadores e colaboradores em subprojetos na Faculdade de Ciências Bauru: limites e possibilidades

The Institutional Program of Initiation to Teaching, the PIBID, has by its nature the training of teachers. Focused on graduate students, the PIBID acts as a proposal for training beyond the mandatory classes, giving to the students that are entering the program, a great opportunity to improve their training as a teacher. Thus, this work focuses on a discussion of the PIBID at the Faculty of Sciences UNESP Bauru, aimed at subprojects of graduate students linked to the areas of Natural Sciences, Mathematics, Physics, Biology and Chemistry, working in an interdisciplinary way. I interviewed five teachers (three area coordinators and two contributors) seeking to verify, in their view, the understanding about the program and what were the major difficulties in the training of teachers. For contributors teachers and coordinators of the subprojects, interdisciplinarity has a very important role in the training of new teachers, and the PIBID allows to work this concept more broadly than just in the mandatory classes. However, a program so big like the PIBID comes with problems and it is in this context that this study was conducted. Coordinator teachers and contributors of the subprojects identified flaws in the program that may affect the activities proposed in the institutional design

Dos sujeitos e lugares da punição: da passagem do/a jovem perigoso/a para o/a jovem em perigo: um estudo das dimensões do dispositivo da gestão dos riscos e de controle social da juventude

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Metodologias de Inovação: Soluções da TRIZ aplicadas em um ambiente design thinking

This work discusses the theories of TRIZ and Design Thinking, as well as the association of the two theories by a tool for the application of TRIZ in a Design Thinking environment. This work proposes the association of the theories by an easy and systematic method constituted by a step by step process. The objective of this work is to create a method that facilitates the application of the two innovation theories helping the inventors to develop new products without the necessity of being creative people. By the end of the work is shown the research case accomplished as an empirical analysis of this tool that can be a fast and efficient method to solve inventive problems focused in the expectations and necessities of the clients