Concordância verbal e variação: uma fotografia sociolingüística da cidade de São Carlos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Emprego da fotografia digital para avaliação da topografia microscópia da pele

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Olhares que contam histórias: a fotografia como memórias e narrativas da família

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Culto ao corpo na publicidade: tecnologias para a construção do eu

Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC

Observações sobre a prefixação intensiva no vocabulário da publicidade

Neste trabalho, propomo-nos analisar o emprego de neologismos constituídos por meio de prefixos intensivos num corpus de vocabulário da publicidade (revistas informativas Isto É, Manchete, Veja e Visão), analisadas de julho de 1976 a junho de 1977).

O tratamento do conteúdo informacional da fotografia na Arquivística: algumas reflexões

In the contemporary society, the recurring preoccupation about the effective use and appropriation of information has forced a progressive maturing of Information Science and its extention to new fields of study. In archival management, some gaps can be found concerning the treatment of photographs that have not been solved either theoretically or methodologically. This study approaches one of these gaps: the one related to the processing of the informational content of the photographic documents in archives. After a literature review, several recommendations are proposed regarding the identification, organization, representation, retrieval and access to the informational content of photographs in archives.

Retratos de Nicéia: descrição da arquitetura através da fotografia

Não disponível

Sob o olhar do fotógrafo: quadrinhos e fotografia na narrativa jornalística

O jornalismo se estabeleceu no meio impresso (jornais e revistas) com textos tradicionais e, muitas vezes reféns do lide. A junção de fotografia e quadrinhos ainda é embrionária, mas surge como um recurso para a inovação do jornalismo, já tão dependente de antigos formatos. Nesta monografia, a obra O Fotógrafo é analisada para observar como essas mídias, quadrinhos e fotografia, podem servir de plataforma para uma narrativa jornalística. Em 1986 o fotojornalista Didier Lefèvre viajou ao Afeganistão para acompanhar a caravana de uma equipe da organização Médicos Sem Fronteiras. O intuito era fotografar o trabalho da ONG e revelar a situação do povo afegão em meio à invasão soviética, que durou 10 anos. Na época, seis fotos, de quatro mil, foram publicadas. Treze anos depois, o quadrinista Emmanuel Guibert sugeriu que a história, já esquecida dentro de caixas, virasse livro. Assim nasceu O Fotógrafo, uma obra em quadrinhos, mas que incorpora as fotografias de Lefèvre e seu relato jornalístico das consequências do conflito no país. Por diversas características, a história será analisada pelo viés do jornalismo gonzo e, ainda, do new journalism

Diga-me quem tu és: o léxico-marketing na publicidade e o comportamento de gêneros sociais

It is unanimous among lexicologists that lexical units present deep marks in the representativeness of cultural and behavioral issues. Thus, some scholars have been proposing methodologies in order to enable the verification, scientifically, of mechanisms to systematize the lexicon within a specific time/space. In this way, it would be possible to promote discussions about its relations with social matters. These lexical contents can be analyzed, for instance, in the publicity having in mind its power of extending the desires of its receiver/customer to the acquisition of products/services since it is a media outlet that provide aids, by means of verbal texts produced by advertising editors, in order to deal with issues of our society, as those related to female and male genders. From all of this, the present article aims at organizing lexical items in market segments, here referred to lexicon-marketing, so as to make possible observation of social behaviors in the universes of both women and men.

A função catártica da fotografia de Sebastião Salgado

This article compares the different photographic acts of Henri Cartier-Bresson and Sebastião Salgado.

A publicidade na canção: diversão como sedução de solução

This article intends to cause reflection on the advertisement strategy applied by Fernanda Abreu (FA) in order to understand the song “Disco Club 2 (Melo Radical)” from the album SLA radical dance disco club by FA. The composition seduces the subjects involved in the song process to listen to it somehow. The analysis is based on chronotopy, conception developed by the Bakhtin, Medvedev and Volochinov Circle. The idea carried by the song is a meeting at night at a funk club where FA is with other people. Therefore, the song becomes its own advertisement as a product of consumerism.

Disparos: ensaios sobre fotografia de guerra

Once the choices set involved in the selection of compositional techniques of a photography is mediated by ideological universes, this final project aims to analyze the photographic coverage of the World War II presented in the brazilian publication Revista da Semana during the period in which Brazil was part of the conflict (1942 to 1945). We study the different composition techniques used and the different effects of meaning articulated by these techniques. Thus, our goal is to see how the repetitions are articulated and the translations of meaning in photojournalistic composition from its narrative structure, that is, their way of coded organization. For this, we used the analysis methodology proposed by Umberto Eco on the rhetoric of the image, involving the five levels of photography decomposition (ie iconic levels, iconographic, tropological, topic and enthymematic). We will analyze these images from the perspective of the effects of meaning that the composition techniques to engender glimpse which were woven meanings to this event in that specific space, and which were mediated discourses of Brazilian participation in the conflict

A fotografia compromissada na espanha: a experiência de Josep Renau nas revistas Orto e Octubre

The aim of this paper is to investigate the environment in which a proposal for photographs and photo montages created in Spain in the 1930s was developed. To achieve this, the experiences of the Spanish artist Josep Renau and his work in the illustrated magazines Orto and Octubre is examined. There is an attempt to explore how the European experience of proletarian culture and photography was circulated and appropriated by the Spanish cultural universe. I believe that during these years Spain became a production hub and disseminator of political iconography which later spread to Mexico and Latin America.

Homem e natureza no sertão norte paranaense: a fotografia de Amedeo Boggio

The hinterland of northern Paraná recorded in photographs held by Amedeo Boggio (1901-1967) is the motto to reflect on the technical ideologies for geographical mapping in the first decades of the twentieth century, the use of photography as documentary evidence and reading a group of photographs depicting the daily life of an exploratory and pioneering mission.

Tempo, finitude, velhice e fotografia

This article analyzes and discusses the experience of time in old age through the relations of the elderly with photography. We did photography workshops with a group of elders exploring with them the sense of the photographic act death, as an act of freezing and stopping time and also the sense of exploring the future to create, through the photographic act, an image that can symbolize moving on in life.