Comunicação digital, relações públicas e gestão de marcas: Interatividade e relacionamento como ferramentas de branding

This paper aims to present the contribution of Public Relations in the process of branding, using digital communication as a tool for interaction with the public, and through strategic management, building and maintaining strong and lasting relationships with consumers, resulting in building bonds of sympathy, identification, and networks engaged and loyal consumers to brands. Therefore, were performed bibliographical research covering topics such as information society, network society, the dynamics of social networks, digital media, brands, branding, marketing 3.0, Public Relations and Public Relations 2.0. Were also undertaken observations on communication actions that used digital social media, focusing on interactivity, collaboration and relationship, to better understand how organizations are realizing the importance of interaction and relationship management with the public and how they are performing this communication. At the end, some of these actions are presented as examples of the theories studied, and as a demonstration of the benefits brought to these organizations and their brands

Avaliação em modelos digitais das modificações ocorridas em modelos de gesso em função do posicionamento da moldeira

The objective of this study was to assess if the positioning of the impression tray could cause plaster casts distortion during gypsum setting time. fifteen pairs of master models were cast with alginate impression material and immediately poured with gypsum. impressions were allowed to set with the tray in the not inverted position (group a) or in the inverted position (group b). the plaster models were digitized using a laser scanner (3shape r-700, 3shape a/s). tooth size measurements and distances were obtained using o3d software (widialabs, brasil) measurement tools. data were analyzed by paired t test and linear regression with 5% significance. most measurements of both groups were similar, except for the lower intermolar distance. it was not possible to corroborate the presence of distortions owing to the position of the impression tray during gypsum setting time.

Os efeitos do Game Design no processo de criação de jogos digitais utilizados no ensino de Química e Ciências: o que devemos considerar?

Pós-graduação em Educação para a Ciência - FC

O controle da exposição em câmeras digitais e o sistema de zonas

Neste trabalho será comprovado que esta técnica utilizada na fotografia impressa, pode ser utilizada na prática na filmagem. Se utilizando apenas de termos técnicos utilizados em Direção de Fotografia, no seu nível avançado, aqui serão explicadas as relações matemáticas que irão clarear o funcionamento, relacionados a exposição, das ferramentas que uma câmera possui, como íris, o shutter, o ISO e o Filtro ND exemplificando suas relações com a medida de luz denominada Stop. Posteriormente, serão apresentadas ferramentas que auxiliam a monitoração da captação da imagem, como Waveform, cartão cinza 18% e Fotômetro. Todas estas informações serão utilizadas para a construção do conhecimento do Sistema de Zonas, criado por Ansel Adams, que será comprovado por exemplos reais na última parte do terceiro capítulo

Comparação de metodologias na definição de fluxos acumulados a partir de modelos digitais de elevação do terreno aplicado a suscetibilidade de inundações

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Aprendizagem na contemporaneidade: jogos digitais no novo cenário em que caminha o ensino de química

Having in sight the current inertia found on the school physical environments as well as on the High School learning methods used, digital games appear as a different tool to build the individuals'/students' knowledge and becomes a driving factor for this research. The usage of this media resource tries to rescue a stimulant type of learning focused on the students' experiences while getting them closer to Science, Technology and Society (STS). The usefulness of this method falls short, however, without the capacitated guidance of a teacher. A literature review has been made about the possible schooling that electronic/digital games provide; it also brings the opinions of students and teachers to help comprehend how the insertion of this new tool in the classroom happens, as well as its efficiency and acceptance. Having in sight the relationship between individuals and the preoccupations about the future of mankind, components of humanity's destiny have been evidenced in the teaching of Chemistry. It is possible to conclude that these games can, indeed, help in the teaching process, although it is necessary that they develop a main didactic role, linked to the teaching of concepts and content, or else become only educational for that matter. Using the tools given by digital games it is possible, for example, through playfulness, to teach the theory of many abstract models, mathematical equations and chemical formulas, making it possible then to grab the students' attention, to thrill them and to develop their participation based on the experience they so often already have with cell phones and personal computers

Formação de professores de matemática da educação superior e as tecnologias digitais: aspectos do conhecimento revelados no contexto de uma comunidade de prática online

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Esforços em ferramentas rompedoras de solo de semeadoras de plantio direto

The individual evaluation of mechanisms for opening furrows to drop the seeds in a no-tillage seeders cultivation assists the companies in the sizing of opening tools of the ground, that search for minor energy petition and for diminishing the ground area mobilized. Therefore this work had the aim of evaluate the efforts of five different mechanisms of opening of ridge of seeding of direct plantation varyng the vertical load. The experiment was installed in one ground classified as Dystroferric Red Nitosol. The used experimental delineation was of the one randomized blocks in a factorial project 5 x 4, constituted a the following factors: five mechanisms of furrow opening (even disk - DL, corrugated disk - DC, ondulated disk - DO, double disk - DD and furrow rod - F) and four vertical loads (750, 1500, 2250 and 3000 N). To measure the forces in the studied treatments a dynamometer with sensitivity in the directions was used horizontal, lateral and vertical direction. The evaluation showed that the interaction between mechanisms of opening of ridge and vertical load was not significant, however the factors were significant when analyzed individually. The connecting rod promoted mobilization of the ground with smaller draft of horizontal effort reaching depths of work. The work showed that the vertical load influenced the depth of work of the mechanisms of ridge opening. The mechanisms of ridge opening of record type need vertical force to penetrate into the ground.

Registro semiautomático entre imagens infravermelhas e RGB coletadas por um par de câmaras digitais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Orientação indireta de imagens digitais usando telhados de duas águas como apoio de campo

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Extração automatica de feições rodoviáris em imagens digitais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Predição de sombras de edifícios sobre vias urbanas com base em modelos digitais de elevações e dados de imagens aéreas de alta resolução

This research presents a methodology for prediction of building shadows cast on urban roads existing on high-resolution aerial imagery. Shadow elements can be used in the modeling of contextual information, whose use has become more and more common in image analysis complex processes. The proposed methodology consists in three sequential steps. First, the building roof contours are manually extracted from an intensity image generated by the transformation of a digital elevation model (DEM) obtained from airborne laser scanning data. In similarly, the roadside contours are extracted, now from the radiometric information of the laser scanning data. Second, the roof contour polygons are projected onto the adjacent roads by using the parallel projection straight lines, whose directions are computed from the solar ephemeris, which depends on the aerial image acquisition time. Finally, parts of shadow polygons that are free from building perspective obstructions are determined, given rise to new shadow polygons. The results obtained in the experimental evaluation of the methodology showed that the method works properly, since it allowed the prediction of shadow in high-resolution imagery with high accuracy and reliability.

Fototriangulação com parâmetros adicionais para câmaras digitais: uma avaliação experimental

Considering the growing use of digital cameras in Photogrammetric projects, especially in aerial survey, this paper presents tests and analyses of bundle block adjustment with additional parameters, using different mathematical models, and blocks of images acquired by the SAAPI digital acquisition system. Three blocks of images were processed by the LPS (Leica Photogrammetry Suite) software, in which five groups of additional parameters (AP) can be used: Bauer, Jacobsen, Ebner, Brown and Lens distortion. These AP's models were employed in the bundle block adjustment, and the results were analyzed based on the accuracy of the checking points and on the changes in these additional parameters. The obtained results showed that the Lens Distortion model allowed the best results.

A influência das injunções de orientação relativa na calibração de um sistema dual de câmeras digitais

Image acquisition systems based on multi-head arrangement of digital frame cameras, such as the commercial systems DMC, UltraCam, besides others, are attractive alternatives enabling larger imaging area when compared to a single frame camera. Considering that in these systems, cameras are tightly attached to an external mount, it is assumed that relative position and orientation between cameras are stable during image acquisition and, consequently, these constraint can be included in the calibration step. This constraint is acceptable because estimates of the relative orientation (RO) parameters between cameras, from previously estimated exterior orientation parameters, present higher and significant deviations than the expected physical variations, due to error propagation. In order to solve this problem, this work presents an approach based on simultaneous calibration of two or more cameras using constraints that state that the relative rotation matrix and the distance between the cameras head are stable. Experiments with images acquired by an arrangement of two Hasselblad H2D cameras were accomplished, without and with the mentioned constraints. The experiments showed that the calibration process with RO constraints allows better results than the approach based on single camera calibration, provided that the estimation has included only images with good target distribution.

Uso das tecnologias na representação descritiva: o padrão de descrição bibliográfica semântica MarcOnt Initiative nos ambientes informacionais digitais

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)