44 resultados para Experiência e comunicação


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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Pós-graduação em Design - FAAC

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Geografia - IGCE

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Williams elabora o conceito de estrutura de sentimento de diversas maneiras em vários trechos importantes de sua obra. Este conceito adquire uma signifi cância metodológica especial ao relacionar o extraordinário da literatura imaginativa ao ordinário do processo cultural. Ele é empregado particularmente para mostrar o sentido de literatura na articulação de alternativas para as visões dominantes de mundo, e, consequentemente, para a política da mudança social. As diferentes formulações do conceito apresentadas por Williams são discutidas através da maneira como a experiência refl exiva se relaciona com as estruturas institucionais, com o estruturalismo genérico de Goldmann e com os conceitos de “habitus” e campo cultural de Bourdieu. Três tipos de críticas são levados em conta e têm em comum a ideia de que o conceito não é claro. Ao ser usado na análise da literatura e seus símbolos, este conceito pode contribuir para o esclarecimento da complexidade dos processos de comunicação refl exiva da experiência, que estão enraizados na ordem e na mudança social.

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Clubinho das Meninas® is a website with specialized journalistic content, aimed at female children throughout the country. The website was developed based on the study of writing for children and digital platform, with the goal of articulating the needs of the public child with the potencial of the web. The site's purpose is to be an option for girls in mediasphere, produced exclusively for digital media and focused on the needs of content and language of the target public. This one, also aims to fill gap in existing demand in digital journalism child, to provide material to children in an environment where this group already exist

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The large flow of businesses going abroad generates an ever more diverse internal multicultural organizational scenario. Different national cultures inside an organization can directly influence the management of people. Human values, languages, customs, work modes/routines and different habits can create conflicts among parties. This study deals with the role of Public Relations as a tool/strategy to deal with conflicting intercultural communication inside business organizations. The analysis is grounded on theoretical principles concerning the roles of communication professionals as the individuals responsible for the relationship between an institution and the internal public. The study introduces intercultural communication as a growing area to be explored by the Public Relations professional and highlights the possibility of emerging innovative solutions for organizational problems. It also brings reports by professionals that have intercultural experience concerning Brazil and Germany in an attempt to illustrate conflicts that might have been prevented by actions taken by a specialist in Communication in order to promote mutual understanding

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Public Relations is an area of communication that has many definitions given by both professional associations and by many authors. Academic and professional discussions on a precise definition of the area are recurrent. Considering this issue, it was decided to study the relationship between public relations and communications agencies, assuming that this is a market segment that includes the public relations. This paper analyzes the discourses of communication agencies and how the Public Relations are handled by them. For this, it was used theories about the history of public relations as well as definitions and concepts of its main authors. Furthermore, we present the characteristics of communication agencies, the contexts associated with its emergence in Brazil and the future prospects of this market segment in the opinion of the professionals who work in it. The study about the discourses of communications agencies was based on French Discourse Analysis, using books from important authors of the area, such as José Fiorin and Helna Brandão. The discourses analyzed were those present on websites of three communications agencies in the state of Sao Paulo. It was noted that not always the participation of public relations in communication agencies is highlighted, although the services of these agencies are based on techniques and typical functions of Public Relations. Above all, what the discourses are seeking to highlight are the experience and expertise in organizational communication owned by its staff

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This work has as main objective to discuss the participation of professional public relations in the environment of communications agencies, based on experience of creating an experimental agency to participate in the challenge Overtime, sponsored by RPjr (junior company relations public), UNESP Bauru. In this sense there is the search for understanding of how globalization is changing the characteristics of the capitalist market today, also changing the manner of organizations and what is expected of their employees. There is an analysis and contextualization of the emergence of communication agencies in Brazil and what are their types, their structures and mode of action. The figure of the public relations professional in this context appears to help the agencies, through their knowledge and tools to plan better and return to their edges that looks just forgotten several times, allowing them to promote strategic actions each time better and more objective, thereby improving their results