Procedimentos para a formulação da estratégia competitiva de empresas

Pós-graduação em Engenharia Mecânica - FEG

Cultura empresarial e reestruturação produtiva na indústria brasileira: o caso da Lupo S/A

Founded in 1921, the company currently known as Lupo S/A is one of the most ancient textile and clothing industries in Brazil. In this article we aim to describe the general lines of the trajectory of this family company, currently producing socks, nightwear and sports articles. The focus of this paper is on the analysis of some strategies used by the company along its formation and development process, and, particularly, the way these strategies made possible the productive restructuring associated to the overcoming of the strong crisis which began in the end of the 80's and early 90's, contributing to its recent consolidation in the clothing industry. The leading hypothesis of the study is that pioneering connected to a strong organizational culture that has been formed and constructed since its foundation and that was reestablished in a more recent management were the factors which were responsible for the advances able to generate an innovation environment in products as well as in processes and management. The theoretical reflection selected to subsidize the cognitive construction of the study of the company is based on the historical approach of the development of the textile industry in Brazil and in studies about the importance of the action of the entrepreneur, in the role of the organizational culture and of innovation to choose strategies in companies. The research involved the analysis of documents and data of the company, as well as interviews with directors and employees. The results show a traditional company model, but also show the presence of a very advanced entrepreneurial dynamic. Modern world – known as a fordist industrial model – could already be noticed in the company when this production pattern was not clearly defined yet in the Brazilian industry. Nowadays, the company faces the challenge of globalization and the open competition in the international market which brings the rivalry of the greatest and best globalized companies.

A diplomacia de ascensão pacífica como estratégia de política externa da China: as relações com o Vietnã e as disputas sobre as ilhas

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

A articulação entre política externa e política de defesa no Brasil: uma Grande Estratégia inconclusa

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A organização internacional dos trabalhadores metalúrgicos na Mercedes-Benz: perspectivas de contra-hegemonia local-global

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

O Brasil e o regime Internacional de Não-Proliferação de Armas Nucleares: adesão resistida na inserção brasileira

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

Inovação, competição internacional e transição hegemônica: a política científico-tecnológica dos Estados Unidos para evitar o declínio no século XXI

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

Programa Minha Casa Minha Vida: estratégia no enfrentamento da crise de 2008

This work aims to present an analysis of the Minha Casa Minha Vida, proposed by Lula's government in 2009, highlighting their main impacts for the country in the period following the international financial crisis of 2008, in addition to demonstrating the perception of different inserted agents in context. We argue that the Program implementation was a strategy for the country to overcome the crisis, moving the economy to stimulate consumption, investment and job creation. This work also analyzes the Lula government, responsible for program implementation, and seeks to show its characteristic points that led to the success of the Minha Casa Minha Vida. Finally, we demonstrate that the 2008 crisis has a side still little explored, that goes beyond the economic data that generated and can be regarded as the mainstream economic thinking crisis