A contribuição do projeto de identidade corporativa na redução da poluição visual nas cidades

One of the actual biggest problems in big towns is the visual pollution. The advertising has become a necessity for any type of business, resulting in the use of as urban spaces as possible like fronts structures, lights, with too many colors and details to keep the attention of sight, thus becoming an important problem for the social and cultural coexistence. The work of graphic designer can reduce this problem through the concepts of visual identity applied on the enterprise building front, giving harmony in the colors and spaces where they can apply the advertising without to attack the urban beauty and esthetics.

A lógica matemática da arte ornamental: uma relação de equivalência a partir da estrutura atômica dos cristais

Based in aesthetic relationship between concepts of content and form intends to establish an relationship of analogy between ornaments and crystals. With the objective of building an theoretical investigation of relating the dynamics that happens in the crystals´ atoms to the symmetrical intervals of the ornamental patterns, it tries to draw a reasoning line that is going from the ‘Idea’ of Plato and ‘poiésis’ of Aristotle, until Hegel's philosophical enlargement, that admits the aesthetics as a science of the art integrated in a metaphysical process. Inherent to this question intends, in interrelation terms between aesthetics and metaphysics, content as being intelligent beginning, energy, and form as primitive element, matter, in order to evidence the possibility to calculate the same present symmetries in the ornamental arts like in the nature.

Identidade visual e sua relação com a linguagem não verbal

The visual identity is based on a semantic relationship of several signs that make up a coherent system. A bimédia language formed by text and image complement to create an understandable message. This study aims the use of non-verbal communication in the corporate visual identity design project, contextualizing the role of the designer as mediator for informational corporate message to their audiences.

As cores e sua influência no processo projetual

In current days, the technology in materials and compounds makes it possible to implement a wide range of colors in any production process is this graphic or product. Formerly the limitations of series production allowed a small variety of colors and reasons, and the consumer had access to few options at the time of purchase. Today the companies make use of color in ceaseless products in order to differentiate them from competitors, which awakens an alert during the creative process of designer: How To properly apply the colors to the products? This Article aims at helping these professionals to understand how it works the Chroma spectrum in their physiology and psychology in such a way as to demonstrate a method to create a palette of colors directed to the user to whom you want to reach. This methodological suggestion, among other possible, should facilitate the process of choice of colors by professional during the creative process and projectual.

Charles e Ray Eames: o casamento entre a razão e emoção no design

The rationalism appears as a philosophical current whose mental process and logic and evidenced, with the main characteristic of modern thought the method, the Bauhaus represents for the design the way the industry undressed the ornaments seeking the ideal of form and function. In a current contemporary design the emotional recovery in addition to the functions that an object can have, aesthetic, practical and symbolic, also the emotional identification, making review the methods. This article makes a relation of this context with the brilliantly that the couple Charles and Ray Eames, have created a method quite emotional for the creation of design, starting with the invention of the plywood and then with access to various technologies resulting from post-war, they created a very interesting process of building design combining art technique, producing seats that are ageless, found easily in the contemporary world.

Formação inicial em artes: reflexões sobre a habilitação em Artes Plásticas e os subsídios para o ensino da arte

Pós-graduação em Artes - IA

Ensino, memória e mídias virtuais: os passeios virtuais como possibilidade educacional de resgate da memória de bens culturais sob a ótica de professores de artes do ensino público

Pós-graduação em Educação Escolar - FCLAR

O contexto educativo e cultural da pobreza no ensino público municipal em São Bernardo do Campo

Pós-graduação em Artes - IA

Políticas públicas: o ensino de arte na educação básica

Pós-graduação em Artes - IA

A relevância da percepção em arte pública no ensino de arte: o papel do professor no processo de massificação das obras de arte

Pós-graduação em Artes - IA

Território contemporâneo em jogo: uma proposta lúdica para o ensino da arte

Pós-graduação em Artes - IA

A dança flamenca: uma experiência de ensino-aprendizagem

Pós-graduação em Artes - IA

Professores de artes: formação continuada e os reflexos na sala de aula das séries iniciais

Pós-graduação em Artes - IA

Avaliação do ensino e aprendizagem em arte: o lugar do aluno como sujeito da avaliação

Pós-graduação em Artes - IA