Definição de públicos na gestão de relacionamentos de instituição privada de ensino superior

This paper aims to provide guidelines for the development of communication strategies and relationship to a Private Institution of Higher Education (PIHE), having as initial activity of this process the definition and distinction of its various stakeholders. Currently, it has become necessary due to changes the scene of higher education has been through. In general, competition is greater, the demands of customers increased, causing the university management to take new directions in order to plan the activities in the most possible professional way. The study enables the public to identify needs and preferences of each group, allowing the creation of communication strategies and more targeted and relationships more prosperous and sustainable, making them competitive advantages in the midst of this tumultuous contemporary educational context. Therefore, it was developed a study of public interest of Faculdades Integradas de Bauru - FIB - coupled with the development of a field research, exploratory and descriptive to get subsidies for a project relationship for the various stakeholders of the institution

O canteiro experimental e o ensino

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Relações públicas e o planejamento estratégico nas instituições de ensino superior privadas

The society of the information brings with it a lot of changes day by day of the organizations, mainly for characterizing as a flexible society, in net and ruled in technological progress. The contemporary organizations are inserted in that reality and they need be maintained in markets more and more competitive. The Private Institutions of Higher education enter in this logic for they be organizations with lucrative ends that suffer strong influence of the external and internal atmosphere. To stand out, such Institutions need to count with a strategic administration, ruled in an own strategic planning for the branch in that acts. The professional of public relationships is shown capable to develop their main functions in such complex market. For so much it needs to participate in the global planning of the Private Institutions of Higher education, at the same time in that it develops it planning of the communication, intrinsic to the global strategic planning. This way, the present study treats of the professional's of Public Relationships possible contributions, ruled in theoretical data, inside of Private Institutions of Higher education in the Brazilian current scenery

Arquitetura educacional: edifício escolar

O ensino básico elementar e complementar é um elemento primordial para o desenvolvimento humano (aluno) e é a fonte da sabedoria e da ampliação do conhecimento científico. Para desenvolvimento e crescimento populacional de um país é fundamental o investimento, ou ampliação da rede educacional. A falta do número suficiente das escolas e professores nos últimos anos tem sido a maior preocupação dos alunos e também do Ministério da Educação Nacional em Bissau, mas com a falta das condições financeiras e da coordenadoria dos projetos educacionais o País acaba de abarcar tais situações. A procura do ensino básico elementar e complementar (liceu) no interior do País foi e ainda é até hoje, uma das causas do êxodo rural. Antigamente o enquadramento dos filhos dos agricultores na escola era visto para os pais como o abandono da família principalmente nos trabalhos domésticos e do campo/lavora; devido a falta das escolas eles são obrigados de abandonar regiões deles a fim de procurar as escolas, ou seja, escola que atende os seus níveis escolares, mas hoje em dia com mentalidade diferente em relação ao passado todas as pessoas querem adquirir ensino, ou seja, a formação educacional. Com as experiências vividas ao longo do período em Guiné-Bissau nos últimos anos, a rede de ensino não cresce proporcionalmente em relação ao crescimento populacional, muitas das vezes as suas ampliações sempre foram feitas através de uma forma provisória e desconfortável aos seus usuários. Então a idéia da criação de um novo complexo, ou projeto do Edifício Escolar para a República da Guiné-Bissau ajudará futuramente para o desenvolvimento do País, isto é, se for implantados em Bissau e multiplicados no interior da Guiné-Bissau. O objetivo deste Trabalho de Conclusão de Curso foi desenvolver o projeto... (Resumo completo, clicar acesso eletrônico abaixo)

O ensino da metodologia projetual no desenvolvimento de produtos de moda: um estudo de caso na Universidade Estadual de Londrina

Pós-graduação em Design - FAAC

Professores de arquitetura diante da questão do desenvolvimento humano e da inclusão social das pessoas com deficiência

Professors of Architecture on the Subject of Human Development and Social Inclusion of People With Disabilities Historical-Cultural Psychology believes that the people appropriate the culture and develop themselves by social interactions. The architect acts indirectly on human development by producing spaces that allow varying levels of interaction between individuals. To know if the Brazilian Architecture courses are graduating professionals who facilitate the social inclusion of people with disabilities, this research aimed to investigate the concepts of Architecture teachers of a public university about this theme. After the interviews, the reports obtained were submitted to the categorical-content analysis method. Technical concepts predominated over reflective ones, except for the architecture concept, classified as a knowledge area which brings gains to human life.

Inclusão digital no ensino de iluminação natural

The teaching/learning activities of the daylighting built environment require from the Architecture and Urbanism undergraduate student the ability to abstract the effects of daylight distributed in three-dimensional space that is being designed. Several tools and techniques can be used to facilitate the understanding of the involved phenomena, among which the computational simulation. This paper reports the digital inclusion of the daylighting teaching in the Architecture and Urbanism undergraduate course at the School of Architecture, Arts and Social Communication of Bauru (FAAC) of UNESP – Sao Paulo State University, that began in 2010. The inclusion process involved free software use, specifically the programs DIALux and SketchUp+Radiance, both with graphical output for the illuminated scenes visualization and for result analysis. The graphic model is converted from SketchUp to Radiance by a plugin and a user-friendly interface for Windows was developed to simulate the lighting. The process of digital inclusion is consolidated, with wide acceptance by students, for which computational simulation facilitates understanding of relation between daylight and built environment and helps the design process of elements for daylighting control.