30 resultados para Empreendedorismo Tecnológico


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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Information Science (IS) research has strongly grown in Brazil, in the last decade, and, as a consequence, it was possible to observe a growth of the support given by the Brazilian National Scientific and Technological Development Council - CNPq. In this sense, this paper aims to analyze the scientific production (journal papers) of the 15 IS researchers who have the highest level research fellowships during the period between 2001 and 2010. Data were analyzed in terms of bibliographic dispersion, internationalization, and scientific collaboration as well as in terms of the most prominent journals. The results (219 papers) evidence an average of around 1.5 papers per author per year and a group of 63 different journals (60% evaluated under levels Qualis A1 and B1). The journal DataGramaZero is strongly present since it responds for 22% of the whole production. It was possible to observe a still shy presence of foreign journals and none of them belong to the Anglo-Saxon environment. The kind of authorship is well-balanced between individual and collective ones, including inter-institutional collaboration. It is possible to conclude that this group is mature and very productive, and it represents an academical IS leadership in Brazil but still lacks more international visibility.

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This study presents the development of a business plan to assist in decision making. The feasibility of a new plant capable of producing a polymer known as naphthalene sulfonate is being studied. CSN National Steel Company operates in several areas and encourages employees to seek innovation, supports and assists in the development of this project. This study also discusses entrepreneurship and its expansion into the enterprise corporate entrepreneurship. Explaining the importance and the role in large companies. The business plan is a great tool and demonstrated, mainly in the marketing plan, evidences of project feasibility

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The Project presents as main subject the relationship between entrepreneurship and the Public Relations professional. In the entrepreneurship, business plan is stood up, a document able to assist the entrepreneur to plan the activities related to implementation or creation of a new business. Assuming the business plan is an essential instrument of the entrepreneurial process, this study aims to describe the important use of the business plan for the creation or maintenance of a company and verify the Public Relations acting possibilities in the construction of this plan. For this, the project presents a study on a business plan for a small company with family structure, located in Sao Paulo countryside, in operation for over 30 years. Through the process of the business plan elaboration, it can be seen that the Public Relations professional has important skills that can be assist in the preparation of this plan, such as Marketing tools and communication knowledge and ability to establish a mission, the vision and the company values. Besides, this professional presents entrepreneurial characteristics that can help him in his activities, actions and planning

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The city of Jacareí above average presents a economic growth of the State of São Paulo, fact that comes if reflecting in the quality of life of the citizens, due to lack of infrastructure to hold the growth rhythm. Today the commercial center of the city, presents diverse urban conflicts with its narrow streets and sidewalk making it difficult to the locomotion and the access the areas and building of public interest gifts in this region. Aiming at the arrival of four multinationals that already make gratings investments in the city and the promise of growth and dinamização of the still bigger economy for the next years, this work studies the urban mesh of the city for a possible implantation of a Technological Park that serves of inductive element of the development of the region north of the city of Jacareí. Place, in which, they are being constructed the multinationals and where, according to Managing Plan of the city, the city hall intends to urbanizar in the next years, with the objective to minimize the areas of urban conflict in the commercial center and of form to absorb the growth of the city. From the study of old experiences, of works carried through on the subject, interviews with city planners of the e region after visits to the place, we will go to argue the possibility of implantation of the Technological Park in Jacareí and optimum place for its installation

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Pós-graduação em Psicologia do Desenvolvimento e Aprendizagem - FC

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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This paper, trying to understand how society influences technological development in daily life, developed a theoretical model, translated into a Likert scale, to be applicable to Brazilians undergraduate students from Sao Paulo. The social indicators that are presented in this scale were generated from content analysis in the process of construction and presentation of qualitative results which are the goals of this article. So it is possible to point out that the sample of undergraduates students surveyed points to the government, educational and research institutions, companies and citizens, as the main social actors strictly responsible for technology choices. The result allows brief reflections on the social influence on technology choices in daily life.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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De um lado, tem-se o fato de que o jornalismo auxilia na formação da opinião pública ao ocupar o lugar de “confiabilidade” na sociedade contemporânea. Do outro, a liberdade do público para consumir conteúdos na web, e uma relativa autonomia para produzir seus próprios conteúdos. A equação que soma a formação da opinião pública pelos jornais à autonomia do público, tem como resultado um certo “descontrole” da opinião pública por parte dos jornais, e evidencia a relevância de estudos acadêmicos para tentar entender essa nova realidade. Este artigo traz um diálogo entre ideias postas por Nilson Lage (1996), John Keane (1998) e Paul Levinson (2012) a respeito das mudanças estruturais na sociedade e a formação de opinião pública. O jornalismo especializado em tecnologia, e a presença de temas ligados à cultura livre nessas páginas é o que permeia a discussão.