Comunicação digital, relações públicas e gestão de marcas: Interatividade e relacionamento como ferramentas de branding

This paper aims to present the contribution of Public Relations in the process of branding, using digital communication as a tool for interaction with the public, and through strategic management, building and maintaining strong and lasting relationships with consumers, resulting in building bonds of sympathy, identification, and networks engaged and loyal consumers to brands. Therefore, were performed bibliographical research covering topics such as information society, network society, the dynamics of social networks, digital media, brands, branding, marketing 3.0, Public Relations and Public Relations 2.0. Were also undertaken observations on communication actions that used digital social media, focusing on interactivity, collaboration and relationship, to better understand how organizations are realizing the importance of interaction and relationship management with the public and how they are performing this communication. At the end, some of these actions are presented as examples of the theories studied, and as a demonstration of the benefits brought to these organizations and their brands

New readers, new reading skills and meaning: challenges for media and information literacy

Recognizing the importance of developing the information and media literacy in contemporary society, this article discusses the scenario of hybrid languages born on cyberspace, hypertext and the new types of readers who interact with information, now disseminated by digital media. As theoretical references authors such as Lucia Santaella, we develop arguments that present the headquarters of language and thought within a semiotic support. Matrices help to understand the phenomenon of hybrid language in hypertext. Therefore, we emphasize that the development of skills associated with the new reading environments propitiated by the virtual environment requires the understanding of language, which is one of the concepts used within the media and information literacy (MIL) proposal of Unesco, which combines the two concepts and skills of information and media literacy. It is hoped that this article motivate scholars and practitioners of education and information to take responsibility to educate for information environments that arise with new media and technologies, emphasizing the issue of reading and language.

Acesso às informações de saúde e inclusão digital: a percepção dos Conselheiros Municipais de Saúde de Botucatu - SP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Manuais de conduta em mídias sociais e sua contribuição para a democracia digital: um estudo de manuais brasileiros

Information and communication technology have contributed to the realization of the ideals of citizen participation in public decisions, as well as to help in fighting corruption and wrongdoing in government. After all, democracy entails the right to information. The government, in many spheres, has encouraged the responsible use of the internet. Conduct manuals and standards have been published for public segments to direct the responsible use of these tools by their agents. This article aims to determine whether the manuals comply with the principles of digital democracy. Conduct manuals were analyzed in digital media from four Brazilian public organizations: Embrapa; Department of Communication of the Federal Government; Judiciary and Health Department of the Federal District. As a methodology, content analysis, based on criteria focused on transparency and encouraging civic engagement was used.

Imagens das juventudes: uma mirada sobre o comportamento midiático-digital dos jovens de Bauru

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Crescimento micelial in vitro de cinco linhagens de Agaricus bisporus submetidas a diferentes condições de temperatura

Avaliou-se o crescimento micelial in vitro das linhagens ABI-05/03, ABI-06/04, ABI-04/02, ABI-06/05 e ABI-01/01 de Agaricus bisporus em meios de cultura sólidos à base de composto. As avaliações foram realizadas por meio de medições de quatro diâmetros das colônias, a cada 48h, durante 12 dias de incubação, no escuro, a 20 e 25ºC. O delineamento experimental foi o de blocos casualizados, com uso do teste de Tukey para a comparação das médias. Co m base nos resultados obtidos, verificou-se que: o crescimento micelial de A. bisporus é influenciado pela temperatura de incubação; a temperatura de 25ºC foi mais favorável para o crescimento micelial de todas as linhagens de A. bisporus; na temperatura de 20ºC, o melhor crescimento foi obtido com as linhagens ABI-06/05 e ABI-01/01; na temperatura de 25ºC, a linhagem ABI-01/01 apresentou crescimento significativamente maior que todas as demais.

Carta de Aptidão para a implantação de rodovias e avaliação de alternativas de traçado com uso de geotecnologias

This study discuss the use of the geotechnologies to aid the planners on the terrain aptness definition for highways implantation and on the different trace evaluation to the extention of the Governador Carvalho Pinto highway, between Taubaté-SP and Aparecida do Norte-SP. Fratures on the area were mapping using Landsat ETM+, band Pan. In order to elaborate the phisical aptness chart for highway implantation was used the Analitical Hierarchy Process (AHP) operation, in on geographical information system (GIS). Using GIS were realized a ponderate middle with the soils, rocks, relief, slope, fractures and land use/cover maps. Using this physical aptness chart and joinning it with urban and restrict areas (that was inserted by the Boolean operation), were obtained a viability chart for highway implantation. Based on it were proposed three aleatory traces for the Carvalho Pinto highway. This traces were evaluated with the cross tabulation operation. The integration of the restrict areas, land use and phisical aptness in digital media can offer for the planners the cartography of the viability for the highway implantation. The evaliation of these three traces, based on the viability chart, can subsidyse the decision by the planners.

Supernatural na web: produção e reprodução audiovisual em suporte convergente

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A construção da notícia no site Mercosul News: o caso EPP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Política 2.0 no Youtube: jornalismo cidadão e a campanha on-line de Barack Obama

Pós-graduação em Comunicação - FAAC

Kooora Tunisie: ciberativismo tunisiano: proposta para documentários interativos

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Desenvolvimento de uma base de dados de imagens digitais de madeira serrada de coníferas

Pós-graduação em Agronomia (Energia na Agricultura) - FCA

Contemporaneidade e educações: mídias digitais nas culturas juvenis

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Dos bytes aos átomos: reflexões e experimentações artísticas sobre o universo da impressão 3D

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Discurso e imagem: transformações do cânone visual nas mídias digitais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)