O prosumidor e as Relações Públicas na era da convergência midiática

This study supports the role of Public Relations within Organizations, inserted in the context of the media convergence age, in which all the medias complement each other and can be used together to achieve a given goal. The approach is exposed after reflection on consumers’ specificity and identity, in addition to an approach about media convergence age characteristics, such as collective intelligence, participatory culture and affective economy. Throughout this paper, it is also discussed the concept of Transmedia Storytelling and how consumers and communicators stories have become especially important in the convergence age. In this context, consumers are understood as prosumers, since they infer and influence brands, organizations or products, by using words. We showed that, because of those prosumers narratives, an organization may became susceptible to their image destruction in a short period of time or get more acceptance and profitability. Thus, Public Relations presents itself as a communication professional that can use several corporate strategies in the relationship between organizations and their different target audience

Relações públicas e o Brand Management: storytelling 2.0 na construção de relacionamentos

According to the Informational Society of the twentieth century, man develops society of the spectacle, where life becomes virtual and the individual ceases to be a spectator becoming the protagonist of wikiciberepopéia and organizations seeking to gain the attention and time of its consumers through new communication strategies. If the great epics of mankind brought mythical heroes, divine, with powers (mostly above the mortals), in the era of new technologies, the common man is in the hands the opportunity to become the hero of his own ciberepopéia. Increasingly resistant to traditional advertising, the new model of media consumer, the prosumer, the storytelling is transforming into one of the main communication tools of contemporary organizations. Offer your audience a creative and relevant content across several media platforms is a major brand positioning strategies currently used, in addition to providing the transmission of values and organizational principles in a subjective manner. Storytelling where objects are extensions of the human body (eg, the cell can be treated as an extension of the ears) is a strong indication of a technocratic society, because we can consider the new technologies as extensions of the human brain (as new store technologies, create meanings, share information through a specific language) and the individual who is on the edge of new technology ends up being excluded from certain social events. This new world tends to put an end to separation between seemingly contrary ideas, such as reality/fiction, natural/cultural and the man who emerges from this medium is not the creator, but rather, transforming what already exists. The current human evolution takes place from about half the human mind and tell stories that go beyond the media saturation that really emocionem and who have a real meaning for those who listen, to be interconnected with the socio-environmental reality of this new consumer, is a major chall...

A contribuição de Lima Barreto para o entendimento da crítica educacional brasileira do início do século XX

This study aims at enhancing the understanding of the educational criticism in the beginning of the twentieth century, focusing on the ideas of Lima Barreto. Before the emergence of the "educational professionals", educational thought was developed by publicists and writers involved in a fertile debate, the results of which became visible in literary and journalistic production. Through the analysis of articles, short texts published in the press, novels and short stories written by Lima Barreto, it’s possible to gather a specific concept of education, underlying his criticism and fictional characterization of school education, as well as an interesting sketch of the cultural profile of Brazilian society at the time. Either explicitly or implicitly, in their evaluative and theoretical references, the limits of the critical readings of the author, which are expressed in the contradiction between negation of the given conditions and their affirmation, unveil the historical aspects of social and educational thinking and criticism.

A revisão do complexo de William Wilson em O médico e o monstro, de Robert Louis Stevenson

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Álvaro Lins: leitor de Graciliano Ramos

Pós-graduação em Letras - FCLAS

Confidências: os ensaios críticos de Kate Chopin

Between 1894 and 1899 Kate Chopin (1850 – 1904), one of the main exponents of American Realism and Feminism, published seven critical essays in newspapers and journals. To this number, it might be added the sketch ―Confidences‖ and the two first entrances of Impressions, her second diary, totalizing nine texts. These texts unveil a refined critical spirit, an outspoken and edge-cutting style in writing, sometimes sarcastically merciless, and an eager reader, all of them aspects that would be put into practice by the Feminist criticism expressed in the author‘s novels and short stories. To introduce and briefly discuss these essays are the main purposes of this paper.

Vozes do desterro: a Literatura de Exílio alemã em seus periódicos e na obra de Anna Seghers

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A Sancta Sapientia Medieval: enigma e mistério no teatro cristão de Rosvita de Ganderseheim

Within the scope of Literary Studies, theory, criticism, and historiography about the literature produced in the Middle Ages developed considerably from 1940 on, with the works of Ernst Curtius, Mikhail Bakhtin, and Erich Auerbach. In spite of the progress made, some specific aspects remain in the shadow, with incursions which were punctual though meaningful: that is the case of the critic fortunes about women‟s literary production in that period. Rosvita was a canoness and lived in the Benedictine convent of Gandersheim (Germany), in the 10th century A.D. Coming under Terence‟s influence, she wrote theater plays in Latin in which she figuratively presented theological issues in order to spread the Christian doctrine. The martyrdom issue deserved to be put in relief and was the focal point of the play Wisdom, which took place at the time of the Roman emperor Adrian. This paper analyzes that dramatic text discussing, at the end, how the categories of symbol, enigma, allegory, and mystery are organized by the author as expressive resources and structural elements.

A narrativa visual de Lourenço Mutarelli: o uso fragmentado da linguagem dos quadrinhos em seus primeiros romances gráficos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O romance policial contemporâneo pelos caminhos da paródia: uma vertente metalinguística

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Tecnologias de Informação e Comunicação (TICs) e literatura, uma aposta notável

The aim of this study was to develop a qualitative research of bibliographic nature, in order to verify how has been the use of new Information and Communication Technologies (ICTs) and literary reading in early childhood education.. It is believed to be necessary for children, since their early childhood, to, be in contact with various literary works of aesthetic value, which will enable them to understand this particular literary language - and the imagery that comes with it - what can instigate appreciate literature and get the reading habit. The use of ICTs by children beyond the use of games and watching stories on computers, tablets and smartphones, for example, for the production of videos and slides or creating stories, enable new experiences of redesigning and construction of knowledge and culture. The idea for this research came from reading the numerous texts that deal with the need to understand the child as an active subject in the construction of culture and society, rather than as receiving reproductive and cultural orders (CRIANÇAS, 2012). In this sense, in addition to the newsletters Equity For Children: Latin America (CRIANÇAS, 2012), the understanding of childhood and child in the works of Walter O. Kohan (2005; 2006) supports this study. This research proposal was also based on authors and documents that point to the need to promote, since the first stages of Basic Education, the literary reading as a means of enjoyment and emancipation (LAJOLO 2001a; Barthes, 2007; FILIPOUSKY, 2009; BRAZIL, 2010; MACHADO, 2011; VASQUES, 2013), and an education connected to the technological advances of the twenty-first century (BRAZIL, 1997, CHAVES, 1998; DEMO, 2008)

O pescador e o professor: as jornadas da experiência : uma abordagem sobre educação desde e para a experiência junto a estudantes de arte

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Drug addictions and sexual violence in childhood and adolescence: analyzing life stories

The sexual abuse suffered in childhood and adolescence, in addition to damage to physical and psychological health of the victim, is considered as an important risk factor for alcohol and drugs addiction, development of psychopathology and psychosocial damage in adulthood. In addition to the pain and humiliation that are submitted by the abuse, children and adolescents also experience shame and guilt which require them to adopt coping strategies to endure those feelings. The use of psychoactive substances is a recognized way of dealing with the pains of living. This work, which is of narrative style, analyses and discusses, through five case reports, chemical dependency as a result of sexual abuse suffered in childhood and/or adolescence. The eight subjects in this study are male and have suffered sexual violence in this age period of life. Their ages range from 23 years to 39 years, and all are admitted to a therapeutic community in a city in the interior of Sao Paulo state, in Brazil, for treatment of chemical dependency, being met by the Department of Psychology. The reasons for the choice of the participants for treatment modality for patients are: difficult to stop using drugs, even unwilling to take it, they have easy access to it; the feeling of losing control over their lives; by successive losses as a result of drug use, and for fear that their lives had a tragic ending. With the exception of two participants, the others do not classify that as a child suffered sexual violence. However, all attribute that facilitated their entry into the world of drugs. Seven participants experienced such violence in childhood (between 7 years and 9 years) and adolescence (age 14). The attackers were people closed to the victims—in the case of two victims, their families, with the exception of one participant who was raped by a stranger. Six participants declared themselves as homosexual. Another participant does not claim to be homosexual, but presents difficulties in terms of sexuality. Two participants are HIV positive. The start of psychoactive substances use occurred during adolescence (12 years to 17 years). The participants see drugs as an anesthetic to the pain of the soul, a way to get pleasure, but they get charged expensively, as it increases the feeling of emptiness, guilt, helplessness, worthlessness and hopelessness. Although participants have sought help to deal with addiction, it is noted that throughout the life course the issue of sexual violence was not treated. It was noted that the patients have a double stigma in society: the issue of drugs addiction and the orientation of sexual desire, because the majority of participants are homosexual. The results reinforce the need for effective action geared to accommodate the victims of sexual violence and effective preventive measures to prevent children and adolescents from being abused.