271 resultados para Convergência midiática
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Pós-graduação em Comunicação - FAAC
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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The purpose of this research project is to analyze the Convergence Culture, a term coined by Henry Jenkins, to refer to the cultural transformation we are experiencing - people want to produce their own content, share their stories, expand their experiences and make connections to different platforms media. That is, individuals have changed their position once considered passive and accommodating to sustain an environment of intense involvement, construction and collective pursuit of new experiences. So that we could reach that culture converged, there was a paradigm shift from an asymmetric communication for communication increasingly bilateral. In this new scenario, communication to different audiences is based on a participatory and collaborative model in which organizations do not have absolute control over the media message. Therefore, this study tried to demonstrate what steps to be followed by public relations in convergence culture
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The paper aims to present a theoretical and applied analysis of the relationship of the young members of Generation Internet with forms of reception of content defined in the current scenario of convergence of media and languages. The paper aims at highlighting the direct relationship of these young people with the radio, and present data that can serve as reference for the current research on reception and media culture. Para ello, los datos de una investigación empírica sobre los hábitos, las formas y los niveles de consumo con los modelos de interferencias directas y procesos de gestión se presentan hasta hoy.
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Novos processos de produção de conteúdo estão reconfigurando os organogramas e os fluxogramas de setores ligados à criação de programas informativos e de entretenimento nas emissoras de televisão. A elaboração de conteúdos centrados em um modo de Comunicação que procura contemplar a participação e a colaboração da audiência nas construções discursivas impõe a existência de estruturas capazes de responder às demandas de uma plataforma multimídia, engendrada por tecnologias que possibilitem a conectividade entre os diversos dispositivos móveis e portáteis. Além de evidenciar os desafios de caráter organizacional, o presente trabalho, baseado em pesquisa bibliográfica e documental, tem como objetivo discutir as implicações estéticas dos conteúdos gerados para o consumo multimídia. Assim, toma como objeto de análise a estrutura e a programação da Televisão Universitária Unesp, da Universidade Estadual Paulista, em fase de implantação no campus de Bauru-SP.
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Este trabalho esboça panorama sobre a evolução dos estudos relacionados à recepção midiática e sobre como a escola brasileira se apropriou dessas idéias. Problematizam-se, então, características das propostas da área de Comunicação para a formação midiática, sugerindo-se uma perspectiva 'escolar' para essa formação: centralidade na formação histórico-política do professor e na delimitação de um território específico para a discussão sobre cidadania dentro da escola.
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This paper has two basic aims. The first one is to propose a discussion about the journalistic potential of information regarding patents, trying to identify using some experiences, the characteristics of this techno-scientific product that, somehow, draws the attention of the media. The second one is to understand the relationship between media and patents from the perspective of the studies on Science, Technology and Society (STS). The following assumption is made: the media treatment of patents is still strongly marked by economic bias and follows the logic of the supply-linear model, under which, among other important ideas, basic research is followed by applied research and, then, by technological developments that allow the launch of a new product bringing benefits for society. The paper presents results from case studies of science communication involving patents of the Federal University of Silo Carlos (UFSCar), Brazil, indicating that they are an important source of news for the media, and emphasizing the importance of the media in the national and international discussions about the protection of intellectual work.
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Uranium-lead zircon ages between 660 and 640 Ma, obtained from a series of calc-alkaline orthogneisses and plutons in southeast Brazil's Central Mantiqueira Province, suggest that a significant period of magmatism occurred in this region prior to the collisional assembly of West Gondwana (presently constrained in the region between ca. 625 and 580 Ma). While the nature of this earlier magmatism is presently unclear, some preliminary Sm-Nd data suggest that these magmas were not solely derived from the Paleoproterozoic lithosphere, but appear to represent hybrid products of Paleoproterozoic and Neoproterozoic sources. As such hybrid mixtures have been most commonly observed in continental are settings, it is possible that the 660 to 640 Ma magmatism represents are magmatism that resulted from subduction of Neoproterozoic oceanic crust during early precollisional convergence and closure of a branch of either the Adamastor or Goianides oceans.
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Pós-graduação em Linguística e Língua Portuguesa - FCLAR
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Pós-graduação em Artes - IA
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Pós-graduação em Comunicação - FAAC
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)