As medidas de confiança no Conselho de Defesa Sul-americano (CDS): análise dos gastos em Defesa (2009-2012)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Redução de desperdícios no serviço de atendimento ao consumidor: estudo de caso do orçamento base zero em uma empresa de linha branca

The self-evaluation is increasingly necessary in a competitive environment, and a way for companies to self-evaluate is through your budget. Knowing the importance of this budgetary process, this study aimed to observe and analyze the developing process of a zero-based budgeting (ZBB) highlighting its best practices and difficulties and propose recommendations for other companies in general. This goal was achieved through a case study in an area responsible for the budgeting process in the customer services department from a white-goods company. Also was required to review the literature regarding the customer services area, waste reduction, cost management, budgets in general and the zero-based budgeting. After reviewing the literature and the study, we can highlight good practices and difficulties observed in the studied company, and also propose recommendations on how to develop a zero-based budget and evidence what plans, analyzes and justifications are essential in a good budget process execution

Relações públicas e o consumidor: comunicação organizacional nas mídias sociais

The objective of this study was to find and discuss the possibilities of action of a public relations professional in social media, taking as an example, the most popular, Facebook and Twitter, to work the organizational communication with the public consumer. Social media are gaining more followers, who are seeking information on companies before consuming your products or hire your services, getting attention for any kind of promotion or crisis of this organization. We saw how public relations mediate communication between company and consumer, being responsible for the clear, objective and correct posting of your organization in social media

PARFOR e a formação inicial dos professores: um estudo sobre a confiança, as atitudes e as estratégias em relação à resolução de problemas

The mathematical problem solving is very important in the student's school career, leading him to develop his creativity and self-confidence. The way the teacher explains specific content may interfere in the student learning. Some researches show that the teacher trust and his problem solving rapport lead to a more satisfying job. This research focused on students of the course PARFOR at UNESP Bauru. This work was performed in order to investigate the affinity, trust and attitudes toward mathematical problem solving, the performance from who have positive and negative attitudes and the results that may be generated during class

A comunicação de empresas verdes e a relação com o consumidor consciente

This academic work has as its objective to demonstrate the fundamental role of communication as a tool towards implantating an environmental management project in organizations, aswell as familiarizing with the complex relashionship be-tween green businesses and its publics. The concern involving environmental prob-lems are increasing and it directly affects the consumer’s choice and their requests on organizations’ behavior. The integration with all sectors of economy is necessary as a part of a developing process that has as its main objective the environmental conservation and therefore the quality of human life on planet. There is also the question of how in the process of communication there is not an only way of interven-tion, but a continuous reciprocal action. The work is accomplished with an analyses of the green management communication of the business Grupo Abril

A memória do mundo e a confiança em Yves Bonnefoy

Cette communication prétend parcourir quelques poèmes de Les planches courbes (2001) d’Yves Bonnefoy à partir de l’opposition entre mémoire et oubli. Cette réflexion se trouve esquissée dans l’essai “Sous l’horizon du langage” du livre homonyme, lorsqu’il affirme que la poésie est “ce qui, dans l’espace des mots, notre monde, a mémoire du surcroît de ce qui est sur ses représentations” (2002 : 8). Il s’agit d’une mémoire établie moins à partir d’un lieu perdu que retrouvé. Ce à elle que le moi se confie: dans le “oui”, dans la paix, ces deux mots qui apparaissent dans ses livres les plus récents. Le poète apporterait une confiance qui reprendrait, d’une certaine façon, ce que Paul Ricoeur a caractérisé comme le sens des inscriptions-affections: “elles seraient le dépositaire de la signification la plus dissimulée, mais la plus originaire du verbe “demeurer”, synonyme de “durer”. Dans Les planches courbes, il s’agit également d’une mémoire de l’enfance et des mythes. Ce sont des événements qui prennent place dans un temps primordial. Espoir/confiance, donc, de remonter à une force plus ancienne de la langue, de soi-même, de l’être, de ses rapports. Remonter à une unité dans le simple, en reliant une appréhension du monde et de soi-même dans un acte de suffisance, dans lequel celui-ci se conjugue avec une espèce de dépossession: de l’idée, du concept, de l’image.

A preservação da empresa diante da tutela do consumidor superendividado

Pós-graduação em Direito - FCHS

O marketing de experiência e o novo consumidor: um estudo bibliográfico

This study aims to elucidate the marketing experience and to show the fundamental role that strategic communication plays as a tool for approaching the target audience and for consolidating a brand. The necessity for differentiation and innovation increases with market competition, standardization of products and services and with a customer more demanding and careful, leading the sensorial experiences to a trend of communication capable of bringing closer the relation between consumer and brand. From a bibliography research, marketing concepts, public relations and marketing experience are studied, presenting national and international cases of success in the retail industry. The study focuses on the comprehension of actions that leads to experiences in the market environment