201 resultados para Comunicação no desenvolvimento rural


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The research aims to map and understand the SAI- Integrated Agroindustrial System of SEBRAE, topic program directed to small and medium "rural entrepreneurs". The SAI policy seeks targeted result saiming to qualify productive agents (smallholders) to a "mark et under construction". In the study I high light the "production location", as a constituent en vironment with own productive and defining characteristics of this location and of the productive agent. I aim to perceive the location (region of Araraquara) as a topic en vironment of a type of "alternative "agriculture, that in principle is “parallel” to the large hegemonic model of the economies of scale, of monoculture and concentrative, which in the region is taken as that of the "sugarcane industry". I understand the coexistence of these different models as central to understand the development of capitalism, which I treat as "cognitive capitalism".

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Pós-graduação em Agronegócio e Desenvolvimento - Tupã

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Pós-graduação em Agronomia (Energia na Agricultura) - FCA

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Neste trabalho será abordada a modernização das técnicas em torno da produção agrícola e como o modo de produção familiar foi deixado de lado no que diz respeito às políticas públicas, que passou a favorecer as grandes produções agrícolas. É nesse contexto que apresentam-se as características desse tipo de agricultura e as técnicas utilizadas para mantê-la nos dias de hoje, com aplicação e análise do Diagnóstico Rural Participativo em pequenas propriedades rurais no bairro rural do Sobrado, município de Rio Claro, São Paulo que, historicamente, teve no cultivo do café a base para seu desenvolvimento político e econômico e se caracteriza por ter mais de oitenta por cento (80%) de suas terras destinadas às atividades agropastoris. Sendo assim, este trabalho corrobora a estudos relacionados à metodologia aplicada e ao desenvolvimento rural sustentável no município

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This study examined how public relations can work through the implementation of tools for public communication, to seek to ensure a citizen of their rights: access to culture. We chose as case study Oficina Cultural Glauco Pintio de Moraes, located in Bauru (SP), an instrument of policy implementation for the Sao Paulo area, to discuss how the actions are carried out to the community as a whole. We analyzed data pertaining to the activities offered by the workshop and suggested actions for communication and relationship with its public workshop to happen more efficiently

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This study is the result of a bibliographical research on the performance of the Third Sector in the current society. From references the study tried to locate the sprouting of the Third Sector in the international scene, whit the bankruptcy of welfare state, until its insertion in the Brazilian scene. Following this historical context, the paper of Communitarian Communication, Social Marketing and Communitarian Public Relations is discussed the importance of the communication of this Sector. Moreover, it has the effort of making one brief conceptualization and definition of the present terms. Working whit the concepts of Communitarian Communication and Communitarian Public Relations the study tried to focus the importance of creating a bond whit the development of a new educational model. Finally, the relation and the paper of the Communication in the construction of a new conception of citizenship was discussed. The hypothesis that crossed this study with respect to the potentialities of the Third Sector are considered an answer to the current social economic and political questions. Confiding, thus, a dynamic and stimulating field for the professional of Public Relations that, opposing what some studies had tries to show, are not necessarily the service of the market or private interests, but can collaborate whit its expertise to help to rescues the ethical values capable to change the life into a more solidary society

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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The territorial approach of development took an important place in the public politics of the State, also guiding the actions originated from different organizations of the society. The territorial focus, infl uenced by the analysis related to the industrial districts, is highlighted as a specifi c form to dealing with process and situations spatially delimited. In Brazil, the Secretary of Territorial Development, linked to the Ministry of Agrarian Development, since 2003, has adopted it strategically through the Programa Nacional de Desenvolvimento Sustentável dos Territórios Rurais (PRONAT). In 2008, had occurs the implantation of the Programa Territórios da Cidadania, a part of the PRONAT and of the rural development politic directed to the dynamization of the depressed territories constituted by small counties that cover rural and urban areas and activities, overcoming the focus on the rural world. The analysis of the assumptions underlying to the adoption of this strategy on the politic of the rural development in Brazil made through the study of the constitution of the Território Integração Norte Pioneiro (PR), which indicates that the focus of this politic falls more on the effectiveness of the decentralization than the concretization, and implementation, of the social management.