A temática ambiental na revista Ciência Hoje nas décadas de 1990-2000

Recentemente, a temática ambiental tem sido caracterizada como um dos temas mais abrangentes, nesse sentido, o tema degradação ambiental tem se constituído em um problema tanto da geração que nos constituiu quanto da geração que nos sucederão. Podemos afirmar que o modelo de desenvolvimento econômico adotado em inúmeros paises, inclusive no Brasil, baseado no consumo e na exploração dos recursos naturais tem contribuído para a persistência dos problemas relacionados a degradação ambiental. Tendo em vista, esse contexto e a importância dos meios de comunicação em especial às revistas de divulgação científica. O presente trabalho teve como objetivo responder as seguintes questões norteadoras: Quais os problemas relacionados à temática ambiental, particularmente, os problemas relativos à degradação ambiental, são veiculados na Revista Ciência Hoje (CH)?Os temas e os problemas relativos à degradação ambiental são trabalhados de modo a contemplar as controvérsias socioambientais? Em caso positivo quais controvérsias socioambientais são veiculadas? Consistiram na investigação da abordagem da temática ambiental na Revista Ciência Hoje particularmente, os problemas relativos à degradação ambiental. A Ciência Hoje, criada em 1982, a partir do Projeto Ciência Hoje responsável pelas publicações de divulgação cientifica da Sociedade Brasileira para o Progresso da Ciência (SBPC) entidade civil sem fins lucrativos e que tem como objetivo promover o desenvolvimento tecnológico no Brasil. Dessa forma realizou-se uma pesquisa documental, cujo corpus documental foi constituído por 161 exemplares da CH publicados nos anos de 1990-2005. A metodologia utilizada na analise dos artigos da Revista foi a “Análise de Conteúdo” proposta por Bardin (1991). A partir da analise dos artigos selecionados, foram identificados os seguintes problemas relativos... (Resumo completo, clicar acesso eletrônico abaixo)

Relações públicas na hotelaria: a comunicação sustentável

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Um estudo sobre a influência do sistema de gestão ambiental ISO 14001 sobre a imagem de organizações industriais e o papel das relações públicas

The consumers' requirements are constantly growing, as well as the concern for the environment. Considering this change of scenario, industrial companies started paying more attention to environmental issues and decided to resort to solutions such as the adoption of the Environmental Management System based on the ISO 14001 model. It is believed that the adoption of this model changes the organizational image, both internally and externally. This possible change was the focus of this research, considering that many publics related to certified companies may have the wrong idea about what being a green company really means. The objective of this study is to verify, through a survey research, the relation between the Environmental Management System based on ISO 14001 with organizational image of Brazilian firms. At first, this paper presents a theoretical review on Environmental Management System, IS0 14001, Organizational image, green Marketing, Greenwashing and Public Relations. Next, the research method is presented, as well as the results obtained through theoretical study, the research application and data analysis, and a brief analysis of the Public Relations' role in the organizational environment at issue. Finally, it presents the results obtained by tabulating the questionnaires, analysis of related data, and consideration about these

Renovando o mundo: cura através da união na diversidade : um plano de comunicação para o pacto mundial consciente

The perception of modern society regarding the nature and indigenous peoples came to be shaped in the sixteenth and seventeenth centuries, with two major events, the invasion of Europeans in America and the scientific revolution. These events symbolize the cultural overlap and European thinking about the rest of the world. The current scenario is industrialism, consumism and cultural standardization driven by Cartesian thought. This work demonstrates, through literature research and data analysis, that this dominant model has caused the crisis of modernity, focusing especially on the environmental crisis that threatens human life. The solutions are present in the modern society the knowledge of indigenous peoples that is inherently ecological and sustainable by tradition. From the union of diverse cultures and knowledge dialog you can find solutions for today's problems and provide a renewal of relationships between modern society, indigenous peoples and nature. The World Conscious Pact presents this proposal which can be increased through public relations strategies in order to reconnect the man-nature bond, generating critical behavior with respect to the current dominant system and motivate society to adopt truly ecological postures. For this it is necessary to rescue the Earth image as a mother

Jornalismo ambiental, envelhecimento demográfico e universidade aberta à terceira idade: a tese do empoderamento

The world is aging. This subject is becoming more and more present on the communication media. The future journalists must be made aware of this phenomena that involves a important change in the society. One of the ways can be the study of the empowerment and Social Capital Formation techniques, using the new Information and Communication Technologies, or following the example of the Open Universities to the Third Age that are appearing all over the world. In this article we’ll study the case of “Programa Universitario para Mayores” (University Program for the Grown ups), at Seville University (Spain).

Jornalismo ambiental, envelhecimento demográfico e universidade aberta à terceira idade: a tese do empoderamento

This paper proposes a reflection of media’s role and its relationship with global phenomena of demographic aging. From a critical point of view of empowerment’s concepts and social capital, it suggests that journalists can give more visibility to the perspective of senior citizens’ inclusion in social life through a better use of ICTs and the insertion of more diverse subjects such as universities opened to Third Age. It suggests also that this theme should be developed in training future professionals, so the media can enhance others representations of excluded groups with more social responsibility.

Jornalismo e meio ambiente: a contribuição dos meios de comunicação e o conceito de sustentabilidade

This article is a reflection about the contribution the social communication media can provide to the public debate about the environmental concerns. The Agenda XXI and several other UN documents call to the need to inform and educate the society. On the other hand, the Communication theories always have in common the imperative of the emitter to be understood by the recipient, in such a way that they can become change agents and not only observers. The first step is, therefore, to study the environmental question, adequately focus the theme and convey clarification. It is not what happened, for instance, with some technical concepts from the area, in particular sustainability, that came about in the 70 s to guide public policies at the service of the life preservation and specially, future and today, utilized even as a parameter of preservation of profit and advantage resulting from exploitation of nature.Key-Words Theory of Communication - Environmental Sustainability MCM