18 resultados para Ciência aplicada


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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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The history of communication as a science was marked by different moments. The first one was built by technological experimentation and later, by language transformation. But the consolidation of communication as applied social science has come from theoretical research, when Lasswell and Lazarsfeld respectively proposed the hypodermic and the two-step flow theories. However, applied research – which involves experimentation and its observation in a practical application process – is once again being targeted by the academy. This text develops an essay on the importance of applied research to the development of contemporary communication, presenting examples and methods related to such reality.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)