Discurso empresarial: o house-organ como instrumento ideológico nas organizações

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Tradução e adaptação de The Fall of the House of Usher: um estudo comparativo

The aim of this work is to analyze the short-story The Fall of the House of Usher by Edgar Allan Poe, and two of its versions into Portuguese: A Queda da Casa de Uhser, a translation by Brenno Silveira, published in 1959 by Abril, and the adaptation by Clarice Lispector, with the same title, published in 1975 by Ediouro. The original short-story was first published in 1840, in Tales of the Grotesque and Arabesque, translated into Portuguese as Histórias Extraordinárias. In this work, we will identify the differences between a translation and an adaptation, as well as the construction of the grotesque universe in those different texts. By means of a comparative analysis from the selected corpus, we will deploy the ways each one constructs the effect wanted by Poe, highlighting the main semantic and structural differences present in the translation and the adaptation of the short-story in relation with the original. Lastly, we will try to show the losses and gains of an adaptation

Colocações especializadas na área médica extraídas a partir do corpus house MD

À luz da Linguística de Corpus e da Fraseologia, discutiremos aspectos teóricometodológicos que nos possibilitaram o levantamento de colocações e de colocações especializadas na área médica, a partir do corpus formado pelas transcrições dos episódios da série House M.D. Apresentamos também as colocações especializadas formadas com base nos nódulos ‘blood’, ‘brain’, ‘tumor’ e ‘heart’, a fim de exemplificar como as colocações serão organizadas em um glossário bilíngue de colocações especializadas na área médica, que se encontra em fase de compilação.

Estimation of the diagnostic accuracy of the glyco-C and US9 gene-based polymerase chain reaction technique for the detection of bovine Herpesvirus type 5 DNA in decomposed brain suspension from a slaughter house using Bayesian analysis, Brazil

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Os desafios da House Agency: estudo de caso sobre “agência da casa” de uma empresa varejista da cidade de Bauru/SP

After the Technological Revolution, the world has undergone many social and behavioral changes that have forced companies to rethink their methods of communication in marketing. Marketing is a strategic business sector with a focus on research into the demands and needs of its customers looking beyond a quality product. Thus, to generate and mediate communication between company and client came the Communication Agencies, third party companies that provide communications services to several companies, and the House Agencies, which constitute a communication area of the company. This paper presents a survey of House Agency, its functioning, structure, demands, functional profile and presents a case study on the House of Agency retail company \\\"Supermarkets Trust\\\", pointing out the strengths and weaknesses that the company faces when choosing structuring an agency of the house.