Travestilidade e juventudes: conteúdos submersos no contexto escolar

Pós-graduação em Educação Escolar - FCLAR

Complexity and information technologies: an ethical inquiry into human autonomous action

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

As insígnias dos clubes de futebol gerenciadas como marcas: um estudo sobre dois clubes paulistas

Soccer is a sport practiced in almost all the world. This allowed the characterization of this sport as a business area, which resulted in changes in the management of soccer clubs, which began to be managed using the concept of club-company. Considering this fact, a study was conducted to verify how the brazilian teams are developing their marketing actions, which allow treat their insignia as trademarks and obtain an additional revenue with these actions. Were selected as object of study two traditional clubs of São Paulo - the São Paulo Futebol Clube and the Sport Club Corinthians Paulista. Were collected primary data, but also, were used secondary data and documents, which were organized and analyzed through the concepts of brand, social and historical capital. This analysis identified that the two clubs taken as object of study carry out marketing actions, which were classified as related to the process of management of the insignia as a brand. Next, sought at the balance sheet of the clubs, evidences of the financial contribution of these actions to the revenues of the clubs. In this way, identified that the clubs researched have mobilized to professionally manage your brand, through targeted marketing actions to their fans, and the insignia of clubs are handled as brands, becoming one more source of revenue for the clubs

O Leão do Norte vai voltar a rugir?: um estudo de caso sobre as mudanças na Administração do Comercial Futebol Clube da cidade de Ribeirão Preto - SP

From the informations collected on the Commercial Football Club, the city of Ribeirao Preto, there was a case study in order to identify and describe the management model adopted by the club, to overcome the financial and administrative crisis. It was used as reference to analyze the concepts of social capital and historic capital, considered decisive for the choice of the management model adopted. In addition, we also used the proposals contained in sports management studies to identify the business model chosen by the Commercial Club Football Club. In the final considerations argued that the adopted model already includes some results, as the club qualified to participate the Series A-1 League football Paulista, one of the targets set by the new management of the club

Expectativas de pais, professores e crianças acerca da escolarização no contexto das camadas populares

In regards to the context of the schooling for less the most favored, the school did not appear as intellectual instrument, and yes as prerequisite to take care of to the new requirements of the work market that if modernized the great social changes together with. The school, in turn, if puts in charge them to know scientific, and, for times, them norms of effective behavior in the society and the familiar group, them feelings and moral values, in a transposition of the “cultural capital” and it “capital stock” that passed by generations. This work, therefore, had as objective to study the expectations of schooling of the child in pertaining to school age, in the universes of the family and the school, from the speech of the agents of this process (parents, responsible, professors and the children) and of some practical educative referring to the schooling of the child, leaving of estimated of that the school is a democratic space, with equality of rights and the duties. Mediated for cultural a historical boarding, one searched to interpret the pertaining to school and familiar context of the participants, by means of a counterpoint with the studied bibliography, being this presented throughout the work. The research was of qualitative character, the data had been collected by means of comment in two classrooms, one of the third and one of the room year. Half-structuralized interviews had been made, that had been recorded e, later, transcribing. The environment of the research was a public school of the basic education of a city of the interior of the State of São Paulo, that received children proceeding from families of the urban popular classrooms. The results of the analysis of the data point that the professors present a vision of ideal model of family and pupil that does not correspond to the reality of the context of these and of the new nomenclatures of the familiar order... (Complete abstract click electronic access below)

Geografia da vida camponesa: espaços de vida, espaços de produção no assentamento Nova Conquista-SP

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Trajetórias escolares no ensino fundamental: estudo de uma escola pública

Pós-graduação em Educação Escolar - FCLAR

Jornalismo ambiental, envelhecimento demográfico e universidade aberta à terceira idade: a tese do empoderamento

The world is aging. This subject is becoming more and more present on the communication media. The future journalists must be made aware of this phenomena that involves a important change in the society. One of the ways can be the study of the empowerment and Social Capital Formation techniques, using the new Information and Communication Technologies, or following the example of the Open Universities to the Third Age that are appearing all over the world. In this article we’ll study the case of “Programa Universitario para Mayores” (University Program for the Grown ups), at Seville University (Spain).

Jornalismo ambiental, envelhecimento demográfico e universidade aberta à terceira idade: a tese do empoderamento

This paper proposes a reflection of media’s role and its relationship with global phenomena of demographic aging. From a critical point of view of empowerment’s concepts and social capital, it suggests that journalists can give more visibility to the perspective of senior citizens’ inclusion in social life through a better use of ICTs and the insertion of more diverse subjects such as universities opened to Third Age. It suggests also that this theme should be developed in training future professionals, so the media can enhance others representations of excluded groups with more social responsibility.

Comunicação pública e acesso à informação: análise da atuação da SABESP em plataformas virtuais

This undergraduate research final paper analyzed the communication process carried out by the São Paulo State Water and Sanitation Company - Sabesp from the perspective of public communication, social capital and right to information theories. By monitoring Sabesp's institutional fanpage and website from 24 to 30 August 2015, it sought to assess the performance of Sabesp in disclosing public information on the context of the water supply crisis in São Paulo, concerning the fulfillment of requirements of the Right to Information Law (12.527/2011) and the need for interaction and dialogue between the institution and its stakeholders, taken as principles of public communication. The results suggest that digital media can enhance information flow and contribute to foster public relations and civic participation, but there are opportunities for Sabesp to improve communication and reach greater transparency

Marxismo, a alienação e o tempo histórico da barbárie social do capital

O objetivo do ensaio é expor a alienação/estranhamento como o problema crucial do nosso tempo histórico, buscando salientar os significados do conceito de autotranscendência positiva da alienação, considerada por István Meszáros, como sendo o eixo da reflexão marxiana nos Manuscritos econômico-filosóficos. Para tanto, discorre sobre o novo registro histórico da Aufhebung nas condições da crise estrutural do capital e a vigência do capitalismo global como capitalismo manipulatório. Aborda a centralidade ontológica da problemática da vida cotidiana e o estranhamento na perspectiva da crítica radical do trabalho. Finalmente, coloca elementos para refletir, na perspectiva do marxismo radical, sobre a transição como sendo o problema de produção dos sujeitos humanos, capazes da autotranscendência positiva da alienação.

Condições de segurança operacional e proposta de uso de novo tecido para a confecção de equipamento de proteção individual: estudo de caso

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Participação, controle e Serviço Social na política municipal de assistência social de Uberaba/MG: tensão entre a radicalização democrática e as estratégias de reprodução do capital

Pós-graduação em Serviço Social - FCHS

Dinâmica populacional e comportamento predatório individual da aranha social Parawixia bistriata (Rengger) (Araneae: Araneidae)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Análise organizacional do partido da social democracia brasileira no estado de São Paulo (1988-2006): a estrutura relacional e o capital político

Pós-graduação em Ciências Sociais - FCLAR