Crer, aprender e sentir: o tripé estratégico para transmissão de visão de mundo do casal Kalley, na inserção do protestantismo no Brasil no século XIX

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Atores, cenários e planos: o planejamento estratégico situacional e a educação

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Informação orgânica como insumo estratégico para a tomada de decisão em ambientes competitivos: estudo nas empresas do setor varejista situadas na cidade de Marília/SP

The focus of this research is centered on organic information production, sharingand use on the enterprise decision making process. The information on the present economy becomes value source for organizations. The organic information is produced on the organization s internal environment been a product of the activities made by execution its functions. Knowing the elements that involve this process gives a great help to managers once the decision making process is permeated by conflicts and different perceptions. Therefore, the organic information can reduce these conflicts on organizational contexts, because it reduces the uncertainness, propitiates more security and more trustworthiness to the decision making process, besides it gives dynamism to people s time involved on the process. The investigated universe was composed by the companies affiliated to Construnova Net, from construction material segment, located at Marilia Region s cities, Sao Paulo State, because it is an important segment which influences the local and regional economy. The methodological proceedings used are based on the qualitative approach which method is related to descriptive and exploratory research. As data collecting instruments were elaborated a structured questionnaire with closed questions and an interview s syllabus which contents are related to the research s aims. As analysis proceedings for the collected data and also to consider the qualitative approach it was chosen the Contents Analysis method from Bardin and more specifically the Categorical Analysis . Consequently, we conclude that it is deficient in production of organic information, or to produce documents that prove and control the activities that are developed within the organization is not satisfactory. The decision usually is not subsidized by organic information. Accordingly the study points out the deficiency of the perception of the importance of the organic type information as an aid to decision making and al

Planejamento estratégico em São Paulo: projeto de revitalização central Nova Luz

O presente trabalho analisa criticamente o Projeto de “Requalificação Urbana Nova Luz”, localizado no bairro de Santa Ifigênia em São Paulo, iniciado no ano de 2005 e atualmente em curso. A área abrangida pelo projeto tem aproximadamente 362 mil metros quadrados, é circunscrita pelas ruas Mauá, Av. Cásper Líbero, Av. Ipiranga, Av. São João e Av. Duque de Caxias. Na abordagem inicial colocada pelo projeto emerge o Planejamento Estratégico com um programa cultural e principal motivador de retorno financeiro aos setores imobiliários e de requalificação urbana. Neste cenário, políticas de revitalização são associadas a programas de promoção cultural de museus e monumentos arquitetônicos, recriando uma nova imagem da cidade. Em diversas literaturas a respeito dos programas de revitalização em áreas centrais, é apontado com freqüência - como resultado desses processos - o surgimento do fenômeno de gentrificação, que implica numa substituição dos antigos moradores dessas áreas por outros com maior poder aquisitivo. Essa dinâmica de produção de um espaço revitalizado é geralmente amparada por flexibilizações de Leis e Instrumentos Urbanísticos, bem como financiamentos de agências multilaterais que fixam parâmetros e exigências para liberação dos recursos

Feiras de negócios: o estande que fala : o Relações Públicas no planejamento estratégico de estandes para Feiras de Negócios, da estruturação à mensuração de resultados

All the time, organizations are seeking ways to relate to their audiences, in order to become stronger institutionally and merchandising. In the era of information technology contacts occur increasingly in virtual form, minimizing the face-to-face. Thus, this study contextualizes the trade fairs as a way to bring business relations / public interest in a real environment and provides the friendly atmosphere, much as in a short time, the company with a large amount of their customers, potential customers, partners, suppliers, and other audiences that may be interesting. However, shows that for the success of these events is a necessary strategic planning, so that subsequent implementation is possible to measure the results. It also envisions the trade fairs getting a new format, that is, their commercial character to give the space for the relational as a way to bring more awareness to organizations and to strengthen ties with their audiences. This beneath the optics of Public Relation as the appropriate professional to manage relationships and therefore be the strategist of the company's participation in a trade fair

Um olhar estratégico para o Projeto “Cenários Ambientais 2020” proposto pela Secretaria de Meio Ambiente do Estado de São Paulo

In recent years the development based on a pattern of production and consumption in large-scale, established relations with degrading the environment, jeopardizing the availability of natural resources. From then on, it became necessary to integrate the environmental dimension to the other planning issues, appearing then the Environmental Planning. The objective of the Environmental Planning generally defined by society, aims help in making decisions; subsidized by a diagnosis at the same time identify and define objectives more environmentally suitable to assist in developing public policy. Thus, the development of prospective scenarios together by experts and stakeholders assists in public policy development and decision-making. In 2007, seeking to structure environmental management in the State, the Department of the Environment of São Paulo has created 21 Strategic Environmental Projects, including the project Cenários Ambientais 2020 with the goal of developing public policy proposals for medium and long term from prospective environmental scenarios. This paper reviews the methodologies used in constructing the scenarios in this project; sought to evaluate the construction process according to what is proposed by Alcamo and Henrichs (2008); and investigated the context that encouraged the development of the project

Relações públicas e o planejamento estratégico nas instituições de ensino superior privadas

The society of the information brings with it a lot of changes day by day of the organizations, mainly for characterizing as a flexible society, in net and ruled in technological progress. The contemporary organizations are inserted in that reality and they need be maintained in markets more and more competitive. The Private Institutions of Higher education enter in this logic for they be organizations with lucrative ends that suffer strong influence of the external and internal atmosphere. To stand out, such Institutions need to count with a strategic administration, ruled in an own strategic planning for the branch in that acts. The professional of public relationships is shown capable to develop their main functions in such complex market. For so much it needs to participate in the global planning of the Private Institutions of Higher education, at the same time in that it develops it planning of the communication, intrinsic to the global strategic planning. This way, the present study treats of the professional's of Public Relationships possible contributions, ruled in theoretical data, inside of Private Institutions of Higher education in the Brazilian current scenery

Círculo de Bakhtin: uma análise dialógica de discurso

This article proposes a reflection on a place for epistemological studies about the Bakhtin Circle, as well as it also reflects on the perspectives of Brazilian approaches to that. It also sheds light to the issues concerning the production, the circulation and the reception of works of the Russian Circle in order to understand why, in Brazil, we can speak of Dialogic Discourse Analysis (DDA), affiliating the so-called dialogical philosophy of language to an analytical theory, grounded in the relation between linguistics and cross-linguistics. In order to do that, this paper focuses on the notions of dialogue, ideological sign, subject and exotopia. The hypothesis put forward is that, unlike other Analyzes of Discourses, the theoretical-analytical method of the Circle is dialogical. This is the peculiarity of its proposal.

Planejamento estratégico e operacional na pequena empresa: impactos da formalização no desempenho e diferenças setoriais

This article analyzes the results of three different field research, carried out simultaneously in small technology-based sectors, metal-mechanical industry and hotel in the city of São Carlos - SP, with goals, concepts and methods of similar research. The studies were classified as quantitative and descriptive and conducted through a survey of opinion with the main leader of the company. It were considered valid for analyses, the responses of 57 leaders, it were 33 technology-based sector, 13 of the metal-mechanic industry and 11 in the hospitality sector. The main results: the formalization of planning has not led to better performance, considering the indicator growth in sales in the three sectors studied and that the degree of formalization of the planning of the companies in the technologybased sector was higher, while the hospitality sector had a percentage smaller. The dynamic aspect of technology-based sector and stability in the hotel sector in the region studied, leads to assume that the turbulence of the environment is a predominant factor, contradicting the proposal of some authors, in which the formal planning is inappropriate for small companies that operate in environments that change quickly.

Zeros de Polinômios Auto-Recíprocos Reais no Círculo Unitário

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Contribuições das reflexões do Círculo de Bakhtin para o estudo e prática da tradução: uma análise do datiloscrito de Clarice Lispector da peça The member of the wedding

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

Uso estratégico do equilíbrio eletrolítico para frangos de corte

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Uso estratégico do equilíbrio eletrolítico para prevenir o estresse térmico em frangos de corte

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Círculo de cultura e economia solidária: uma investigação dessa aliança no cotidiano dos catadores da Coocassis

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)