143 resultados para Anúncios Publicitários Impressos
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Pós-graduação em Educação - FFC
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Neste trabalho, analisamos os adjetivos atributivos em anúncios de jornais paulistas do século XIX para identificar o que determinaria o uso de Adj+N ou N+Adj. Categorias sintatico-semânticas sozinhas não explicam tal variação. A correlação entre elas e o contexto discursivo predetermina a escolha de uma posição no sintagma, demonstrando que a posição pós-nominal - típica do adjetivo - é, em alguns casos, relativa.
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Chemical imprinting technology has been widely used as a valuable tool in selective recognition of a given target analyte (molecule or metal ion), yielding a notable advance in the development of new analytical protocols. Since their discovery, molecularly imprinted polymers (MIPs) have been extensively studied with excellent reviews published. However, studies involving ion imprinted polymers (IIPs), in which metal ions are recognized in the presence of closely related inorganic ions, remain scarce. Thus, this review involved a survey of different synthetic approaches for preparing ion imprinted adsorbents and their application for the development of solid phase extraction methods, metal ion sensors (electrodes and optodes) and selective membranes.
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Pós-graduação em Química - IQ
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La pertinence de ce travail réside dans le fait qu'il y a aussi une étude sur la position du sujet dans la période especifié, entre les années 1914 à 1924. Il faut se rappeler que ces études visent à trouver des explications pour les changements qui se produisent réellement dans la langue. A cet effet, l'analyse de la variation est essentiel, car un changement survient dans une situation de changement. Les recherches dans le Variação e Mudança Linguística exigent que le chercheur soit conscient des changements brusques qui peuvent survenir tout au long de votre projet. Cela signifie que de traiter directement avec un phénomène variable, tout incident qui se produit les causes ne changera pas le résultat final de la recherche. Après l'analyse des résultats a permis de conclure que la position de l'objet varie avec le verbe utilisé dans la phrase. Par ailleurs, il est intéressant de noter que peu de données ont été analysés, ce qui signifie pour confirmer un changement de la langue aurait besoin d'un plus grand nombre de données et de comparer nos résultats avec les études de phases antérieures de la langue
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This study focuses on an analysis of the convergence of Journalism and Publicity on the covers of the magazine. This paper aims to clarify how the dynamics of that relationship, understanding that in contemporary society, both Journalism and Publicity to perform the same function-to inform, differing only in the objective-journalism sells news, Publicity sells dream. The magazine Veja was chosen for this study because its importance and scope in publishing. Inspired by Time magazine, founded in 1922 by Henry Luce, Veja was the 2nd review of gender information in Brazil. Today a record run of more than 1 million copies, occupying the 3rd position in the ranking of news magazines sold over the world and the largest weekly magazine of the U.S. Among the media, the magazine is the most identified with the publicity, because as disseminator of advertising, the magazine has the advantage of being able to achieve precisely the widest range of public and the possibility of dealing with many different subjects; In addition, the number of people who have contact with the advertising is much greater because, on average, four people read each issue and is also common that the same reader review the revised more than once, which helps in setting the message advertising. This affinity between magazine and publicity is in its essence as both are prepared for the market, seek to promote, show themselves to be bought. Accordingly, we intend to find out how media discourse of Veja and publicity, approach in the writing of magazine covers
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The passion, understood by Aristotle, as a contingency which causes a change in the essence of the subject, was object of research of the Greek philosopher as rhetorical strategy used by the speaker to touch its listeners. The greimasian semiotics, enlarging the concept of Aristotle’s passion, understands it as the soul states of a subject that can be gathered form the analysis of a text. Reflections towards the passion discursivization and its persuasion effects in advertisements lead us to establish the relationships between passion, myth and ways of life.
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The paper presents an ergonomic analysis of reading usability of electronic journals and the comparison with newspapers. As a method, it was adopted an evaluation of the user perception, from a printed questionnaire applied to a group of 41 people. Overall, the results indicate that on the analyzed newspapers there is need for greater care concerning the aspects of visual representation, involving more design application, usability, ergonomics, technology and communication.
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This paper summarizes a research that has been developed from the concern about a company’s strategic planning, once regarding the product development process and its methodological guidelines. Our goal was to check if there is an ideal methodology, peculiar to the graphic design, which could be applied to a printed newspaper condition. And then, we could deduce, according to the design practices in newspapers, its relevance. We did not intend to create a specific graphic design methodology for daily newspapers, nor the analysis of methods, but we wanted to emphasize that the familiarization with acknowledged methods in the field of visual communication, during the process of professional formation, might ease good choices in the work practice on design. The understanding of the gradual introduction of graphic design on printed daily newspapers brings about, thus, not only their visual improvement, but also allows that this kind of journalism (which depends on a graphic interface in order to make their product come true) reconsider the newspaper as a whole.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Pós-graduação em Design - FAAC
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Pós-graduação em Química - IQ
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Pós-graduação em Psicologia - FCLAS