Relações Públicas: a importância das relações humanas

This monograph has as objective to study the human relations and the Public Relations in the contemporary time in witch the new technologies of the information got closer to the various existent cultures, but who make of the informative society of the global era, the expansion of the capital and of the culture of the more value. Man kind is backing away from the human relations, because the social interactions in the global world are done by objects such as the television, the internet and the telephone in witch cases the subjectivity and the human contact are traded for the informative quantity, because man kind doesn’t have anymore time to think, reflect and to exchange information. Man kind isolates itself and fills it’s subjective emptiness with the products offered by the neoliberal capitalism. The public relations in the organizations seek the human values created from a complex network of social interactions in all the heterogeneous of the organization. Through the communication the public relations tries to manage the relationships with the dialogical communication, between the public-organization, to harmonize the conflicting differences of the organizational environment. Thus, the public relations has to assume the roll of the information manager, and administrator of the human relations in this new global world, informative and that functions from the capital

Modelo de flexibilidade de manufatura em processos de submontagem

Through observation of production process of a Vale do Paraiba’s automobile industry, one can encounter in need of improvement related to large uncertainties and variations in the production environment, a fact that inspired the search for solutions that can respond quickly to these changes. This way, the paper describes the development of a flexible manufacturing model, which aims to optimize the process in an automotive sub-assembly industry of the Paraíba Valley. The main objective is to propose a method to promote viable alternatives to easing the assembly of parallel sub performed the assembly of cars. For the construction of the model was necessary to explore concepts of flexible manufacturing and making the data presented in literature, which were vital to ensure the development of the method. The concepts discussed are usually presented at an undergraduate degree in Engineering. Data compiled by the model are able to serve as a strategic benchmark for decision making by managers. Featuring alternative response variables and uncertainties of the organizational environment, a fact that facilitates the management of human resources and productive

Análise da implantação do TPM em uma empresa do ramo farmacêutico

Through observation of the production process industries today, one can encounter the needs of the large uncertainties related improvements and changes in the production environment, a fact that inspired the search for solutions that can respond quickly to these changes. Thus, this paper describes the review of implementation of TPM (total productivity management), which aims to optimize two distinct processes in the Vale do Paraíba´s pharmaceutical industry one of through the pillar of specific improvement. The main objective is to propose an efficient alternative to proposing loss management processes by identifying and eliminating the same in a systematic process. To develop this analysis was necessary to explore concepts of TPM and tools that help in taking data, identification and clarification of the phenomena that cause failures in the process, which were essential to ensure the development of the analysis. The concepts covered are usually presented during an undergraduate degree in Engineering. Data compiled by the analysis are able to serve as a strategic benchmark for decision making by managers, providing alternative response variables and uncertainty of the organizational environment, a fact that facilitates the management of human resources and productive

Mulher e poder: percepções de líderes femininas nas organizações

The final paper “Woman and power: perceptions of women leaders in organizations” is a study based on the perception of the female rise to leaderships positions. Through the history and social relations, this study aims to understand how this process happens in fact. This topic has been part of studies over the last 200 years and still is far away from being over. In order to enrich this paper, a historical investigation was conducted focusing on woman occupying public and private spaces. To improve this experience, Michel Foucault and his power theories were used to understand how this process happens. Complementing this study, Margarida Kunsch, the PR theoretician, investigated the power relations trough the organization environment, based on the influence caused by Organization Communication. To complement this study, 9 women in leadership positions shared their experience in leadership positions and the main characteristic of women in this position. Throughout the study, it was noticed that the social-historical interventions affect not only the professional life, but also, the personal life. Concluding this study, it was noticed that there is no recipe to be a woman in a leadership position, but, each interviewed constructed their own way, living the deconstructions process of the social accepted gender

Um estudo sobre a influência do sistema de gestão ambiental ISO 14001 sobre a imagem de organizações industriais e o papel das relações públicas

The consumers' requirements are constantly growing, as well as the concern for the environment. Considering this change of scenario, industrial companies started paying more attention to environmental issues and decided to resort to solutions such as the adoption of the Environmental Management System based on the ISO 14001 model. It is believed that the adoption of this model changes the organizational image, both internally and externally. This possible change was the focus of this research, considering that many publics related to certified companies may have the wrong idea about what being a green company really means. The objective of this study is to verify, through a survey research, the relation between the Environmental Management System based on ISO 14001 with organizational image of Brazilian firms. At first, this paper presents a theoretical review on Environmental Management System, IS0 14001, Organizational image, green Marketing, Greenwashing and Public Relations. Next, the research method is presented, as well as the results obtained through theoretical study, the research application and data analysis, and a brief analysis of the Public Relations' role in the organizational environment at issue. Finally, it presents the results obtained by tabulating the questionnaires, analysis of related data, and consideration about these

Proposta de aplicação do Balanced Scorecard para o operador de transporte ferroviário

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A gestão do fluxo das informações contábeis-financeiras como subsídio do processo de decisão: estudo de caso em uma instituição de ensino superior do terceiro setor

Pós-graduação em Ciência da Informação - FFC

Produção e estética dos conteúdos televisivos em ambiente de convergência: o caso da TV Unesp

Novos processos de produção de conteúdo estão reconfigurando os organogramas e os fluxogramas de setores ligados à criação de programas informativos e de entretenimento nas emissoras de televisão. A elaboração de conteúdos centrados em um modo de Comunicação que procura contemplar a participação e a colaboração da audiência nas construções discursivas impõe a existência de estruturas capazes de responder às demandas de uma plataforma multimídia, engendrada por tecnologias que possibilitem a conectividade entre os diversos dispositivos móveis e portáteis. Além de evidenciar os desafios de caráter organizacional, o presente trabalho, baseado em pesquisa bibliográfica e documental, tem como objetivo discutir as implicações estéticas dos conteúdos gerados para o consumo multimídia. Assim, toma como objeto de análise a estrutura e a programação da Televisão Universitária Unesp, da Universidade Estadual Paulista, em fase de implantação no campus de Bauru-SP.

Gestão do desempenho organizacional em empresas do setor de construção civil: uma aplicação do Balanced Scorecard

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Clima organizacional escolar: implicações para o desenvolvimento profissional docente

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Cultura informacional voltada à inteligência competitiva organizacional no setor de calçados de São Paulo

Pós-graduação em Ciência da Informação - FFC

Gestão da informação em ambiente web: aplicação da inteligência competitiva para o setor industrial de confecções da região de Londrina/PR

Pós-graduação em Ciência da Informação - FFC

Memória organizacional e a constituição de bases de conhecimento

Pós-graduação em Ciência da Informação - FFC

El Individuo en el contexto organizacional y su relación con las tecnologías de la información y comunicación

This article presents and discusses the concepts found in the literature about the individual in the context of business organizations. It also addresses the relations between individuals and information and communication technologies within this environment. It presents the data analysis from the application of a questionnaire among the employees of a private company, in which the following elements were analyzed on a scale of importance: technology, information and people.

Sustentabilidade organizacional: o processo de construção do Relatório de Global Reporting Iniciative (GRI) para a Unimed Bauru sob a ótica das Relações Públicas

The paper describes the ways of reporting business management, employing the model of sustainability report called the Global Reporting Initiative - GRI. This makes use of indicators based on the concept called Triple Bottom Line, which takes into account the economic, social and environmental. The study points out theoretical positions and concepts that have demonstrated an understanding of this issue and especially emphasizes the presence and experience of Public Relations in the environment of organizational communication, especially in the sphere of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of the Health Cooperative Medical Unimed Bauru that involves the process of preparing the report in GRI model of sustainability, held earlier in the year 2011